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Nintendo Marketing Strategies

Nintendo is a major video game company headquartered in Kyoto, Japan. It develops, manufactures, and sells video game consoles, games, and other entertainment products globally. Nintendo markets its products through both online and offline retail channels at affordable price points. It promotes its brand through its website, social media with millions of followers, advertising partnerships with retailers like Amazon, and an annual advertising budget of $700 million.

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91 views8 pages

Nintendo Marketing Strategies

Nintendo is a major video game company headquartered in Kyoto, Japan. It develops, manufactures, and sells video game consoles, games, and other entertainment products globally. Nintendo markets its products through both online and offline retail channels at affordable price points. It promotes its brand through its website, social media with millions of followers, advertising partnerships with retailers like Amazon, and an annual advertising budget of $700 million.

Uploaded by

humas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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NINTENDO MARKETING STRATEGIES

Id:9503
INTRODUCTION TO NINTENDO

• Nintendo is a major name in the world of gaming. It is leading video


game brand and a major name in the field of home entertainment.
Nintendo develop, manufacture and sell entertainment products.
Products created by Nintendo include dedicated video game platforms,
playing cards, and other products.
MARKETING MIX OF NINTENDO

• Marketing Mix of Nintendo analyses the


brand/company which covers 4Ps (Product, Price,
Place, Promotion) and explains the Nintendo
marketing strategy.
PRODUCT:
• Nintendo has brought a large line of gaming hardware and software.
Gaming hardware created by Nintendo include Nintendo Switch, Nintendo
2 DS, Nintendo 3DS, and more. The company has also created a large
series of video games that include Super Mario Bros, Fitness Boxing, and
more. Some of the mobile games created by Nintendo include Dragalia
Lost, and Miitomo. It has brought games for all age groups from early
childhood to teen and mature players. Some of the most famous
characters created by Nintendo include Mario, Zelda, and Kirby. The types
of games Nintendo has created include action & adventure, role playing,
puzzle & strategy, music & fitness, sports & racing etc. The company
offers around 3,750 action and adventure games. It has also created
educational games for kids.
PLACE

• Nintendo’s headquarters are in Kyoto, Japan. However, it has regional offices in


other parts of world too. Its Europe headquarters are in Germany. There are
Nintendo regional offices in various countries across Asia pacific, Europe and
Americas. Its U.S. headquarters are at Redmund, Washington. Nintendo sells using
both online and offline channels. It sells from its own website and several more
retail channels.
• Other retailers that sell Nintendo products in US include :
• Amazon
• Best Buy
• Chapters
PRICE
• The company has sold more than 4.6 billion video games and around 725 million
hardware units. It has created products in varying price ranges. The company offers
some free games also. Most of the paid games are priced in an affordable range
from $15 to $100. The company has released around 1,100 games in the least price
range at 0 to 5 dollars. Nintendo released around 50 free games. Around 1,200
games are in the $5 to $ 10 price range.
• The gaming console Nintendo switch is priced at $300. Other gaming products and
accessories by Nintendo are also priced affordably. The new Nintendo 3DS XL is
priced at $200 only. The company also offers regular sales and deals. It helps attract
customers and promote the company.
PROMOTION:-

• Nintendo uses several channels for promotion. The main channel of promotion for
Nintendo is its own website. However, the company also uses several more
channels including the social media. The company sells through several retail
brands. These brands include online retailer Amazon and more. It has millions of
followers on social network sites like Twitter and Facebook.
• Nintendo is a leading brand in the world of gaming. However, it also uses advertising
for brand promotions. In 2017-18 year, its advertising expenses were around 700
million dollars.
BCG MATRIX OF NINTENDO

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