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    franky azuelo

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    Presentation

    Uploaded by

    franky azuelo
    5 views12 pages

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    Presentation (1).pptx

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    5 views12 pages

    Presentation

    Uploaded by

    franky azuelo

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    Lesson objectives

    • Define promotion
    • Identify purposes of promotion
    • Define institutional promotion
    • Identify 5 types of
    promotion
    Any form of
    WHat communication a
    business or
    company uses to
    Is inform, persuade,
    or remind people
    about products
    Promotion? and to improve
    it’s image.
    Purposes of promotion
    • Convince potential customers to buy.
    • Explain features/benefits of products.
    • Tell where products are sold.
    • Advertise sales on products.
    • Answer customers’ questions.
    • Introduce new products.
    • Create a favorable image of the company or
    product.
    Institutional promotion
    Used to create a favorable
    image of the company, rather
    than to diretcly sell the
    products.
    Types of promotion

    • Advertising
    • Sales Promotion
    • Personal Selling
    • Public Relations
    • Visual Merchandising
    Advertising
    The non-personal
    presentation of ideas and
    products by an identified
    sponsor.
    BUY
    1
    GET
    1
    FREE
    30%
    -Stimulate -Increase
    purchases store traffic OFF
    Personal selling

    The personal
    presentation of a
    product or company
    to one or more
    potential buyers.
    Public relations
    Creating demand for a
    business or product by placing
    news about it in the media.
    Visual
    merchandising
    The coordination of all
    physical elements in a place
    of business so that it
    projects the right image to
    its customers.
    Thank you for
    listening❤

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