Gestalt Theory
Gestalt Theory
Gestalt Theory
Gestalt Theory
The initial response to behaviorism it emphasized the
importance of sensory wholes and the dynamic nature of visual
reception.
Every stimulus is perceived by humans in its “most simple
form”. The main focus of the theory is “grouping” and the entire
theory emphasizes on the fact that the whole of anything is
greater than the sum of its parts. Besides, “gestalt” in German
means the “shape of an entity’s complete form”. Thus, the
operational principle of the brain is holistic and has a self-
organizing inclination.
MAX WERTHEIMER
Also known for his
concept of the phi
phenomenon. The phi
phenomenon involves
perceiving a series of still
images in rapid succession
in order to create the
illusion of movement.
KURT KOFFKA
1.Law of Proximity
Elements are typically grouped together based on their
immediacy.
2. Law of Similarity
Elements similar to one another tend to be grouped
together.
3. Law of Closure
Elements are typically grouped together if they are a part
of an entity.
4. Law of Good Pragnanz also known as the “Law of
Simplicity”
The stimulus will be organized into as good a figure as possible.
5. Law of Figure/Ground
A stimulus will be perceive as separate from its ground
6. Law of Continuity
Explains how our eyes search for continuous forms and follow
smooth paths. This means we prefer to interpret visual information
as connected instead of disconnected.
Law of Similarity
Law of Closure
enough of the
shape is
present to
mentally
complete the
image of a
panda
Law of Pragnanz
Criticisms