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Coffee Shop

Venture Coffee Shoffee will open a coffee shop offering hot and cold beverages, baked goods, burgers, and wifi. They will source high quality coffee beans and offer flavors like cappuccino and espresso. Equipment like an espresso machine and grinder will be purchased. The shop aims to create a relaxing environment for socializing. Advertising will include flyers and the shop seeks to become known for excellent customer service and coffee quality while turning a profit in the first month. Operations and staff training will ensure quality beverage preparation.

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Zulqarnain Abid
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363 views29 pages

Coffee Shop

Venture Coffee Shoffee will open a coffee shop offering hot and cold beverages, baked goods, burgers, and wifi. They will source high quality coffee beans and offer flavors like cappuccino and espresso. Equipment like an espresso machine and grinder will be purchased. The shop aims to create a relaxing environment for socializing. Advertising will include flyers and the shop seeks to become known for excellent customer service and coffee quality while turning a profit in the first month. Operations and staff training will ensure quality beverage preparation.

Uploaded by

Zulqarnain Abid
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Venture:

Coffee Shoffee
Presentation
Presented by:
Shama Liaqat 17140821-003
Anisa Amjad 17140821-007
Maryam Bibi 17140821-008
Presented to:
Sir Tanveer Ahmad Naveed
content
Introduction Marketing strategy
Services and Goods to be offered Operations and management plan
Coffee flavors Financial strategy
Equipment needed Physical training
Coffee shop interior design ideas Skill training
Mission/objective Advantages
Advertisement Disadvantages
Strategies
Marketing analysis
Introduction:
Almost everyone loves coffee. In Pakistan which is the tea
loving country is also embracing the strong aroma bold
color and rich taste of coffee like Europeans. The coffee
culture surfaced in Pakistan with the launch of espresso in
2004 in Karachi, but market really exploded When Gloria
jeans enter the arena in 2007 the trend, however, gained
momentum in 2010 when the youth took to the elegant
coffee houses.
Specialty:
Metal beans:
Services and Goods to be offered:
Hot and cold beverages
Video game lounge
Baked goods
Burgers
Free Wi-Fi
Shakes
Delivery services
Coffee flavors:
Cappuccino
Espresso
Flat white
Long black
Macchiato
Mochaccino
Irish coffee
Equipment needed:

Automatic drip Coffee makers


A high-quality espresso machine
An industrial coffee grinder
Milk and water
Refrigeration system
Container, pumps and assorted miscellaneous
Ovens, toasters and Devices used for cooking
Security system
Shelving
Cont.…
Freezers and cold product storage
POS system and related hardware
A few industrial blender
Coffee shop interior design ideas:
Coffee shop have become the new gathering place for the people outside their
house, replacing the comer bar as the place to meet. A successful coffee shop
will have many elements in its design that make customers feel comfortable,
make them want to linger for a while, and get them to come back over and over
again. Every part of a coffee shop design in repeat business, If you know what
your customers are looking for.
Cont.…
Furniture
Things to do
Personalize it
Make it seasonal
The walls
Supplies needed to run the coffee shop:
Furniture, dishes and equipment
Paper supplies
Grocery goods
Safety and cleanliness
Mission/objective:
Our mission will be to make best efforts to create a unique place
where our customers will be able to socialize in a relaxing and
comfortable environment as they enjoy the best brewed coffee or
espresso in town. We shall engage in the business of helping our
customers overcome the stresses of everyday by providing a piece of
mind through customer services that are friendly, great ambiance,
location that is convenient and high quality products throughout our
time in business. The profits will be invested to increasing the
satisfaction of employees while providing stable return to the
shareholders.
Cont.…
The shop will provide the best tasting coffee beverages to its customers. This will
be achieved through the use of high quality ingredients and following the
preparation procedure to the latter. menu listings, the store layout and the
marketing activities will be focused on ensuring that more sales of higher margin
espresso drinks is achieved. Apart from the espresso drinks other drinks like
brewed coffee and tea together with some refreshing beverages will be sold in
the shop to take care of other customers who might want to take anything
different from coffee. Sandwiches and small salads will also be offered to go
along with the coffee desire. We shall also be selling coffee beans to take care of
those clients who prefer to prepare their coffee at home.
Advertisement:
To introduce the company to the customers and make it well known, two one
thousand five hundred flyers will be distributed in the immediate neighborhood,
the malls and around and even in some selected offices around two weeks
before the official opening of the shop. Subsequently, free postcards will be
printed with the shops endorsement to make company visibility among the
patrons.
strategies:
Become selected as the “best coffee shop” in the area.
Turn in profit from the first month of operations
Store design that will be both visually attractive to customers, and
designed for fast and efficient operations.
Employee training to insure the best coffee preparation techniques.
Marketing strategies aimed to build a solid base of loyal customers,
as well as maximizing the sale of high margin products, such as
espresso drinks.
Cont.…

Employment:
We shall begin with the employment of ten workers who will work in shifts and then increase
the number slowly as the customer base also increases. The employees will be chosen on merit
so that we get the best staff for the demanding coffee business. This business will serve various
customer groups such as business workers and owners.
Time:
Since most people work early in the morning while others work throughout the night and depart
from their jobs in the morning, the shop will be opened at 7.00 am.
Marketing analysis:
Target customer:
This group of clients includes tradesmen, laborers, managers,
professionals and even retail clerks. This will be our client base because
many of them will be repeat customers. The service provided for this
group of clients will be fast and accurate to ensure customer satisfaction.
The youth and students are also target customer.
Competition:
My competition would be Gloria jeans, second cup and baithak and other
local cafes. But major is Gloria jeans which is nearby our location.
Marketing strategy:
I will do as much I can to get my business name known throughout
the locality. I plan to make flyers to put on cars that have my
business name, logo, and address o them. It will also list the day of
opening and will state that if you bring the flyer in through the first
week of opening you can get 20% off any drink of any size. I will also
have two coupons in local newspaper for 35% off any purchase over
RS.100 to create buzz. I will have reasonable prices, but they will not
be too high or to low.
Operations and management plan:
To ensure proper running of the shop we shall hire a professional manger to
operations of the coffee shop. This manager will be employed on full time basis
and he will be charged with daily operations of the coffee shop. His
responsibilities will include managing the whole staff, dealing with suppliers and
ordering inventory. In addition, he will also be in charge of developing a
marketing strategy apart from his usual managerial duties. The best will be
chosen from those who will make application and no favoritism will be
employed. All employments will be made on merit and experience.Best on the
results of the first year, a profit sharing mechanism will be looked at.
Financial strategy:
Start up cost:
First month rent:
Rs.10,000 per month
Modernize fee:
Rs.2,00,000/-(impression,calm,comfortable soft mood, light, music,
painting make customer to feel home)
Furniture fee: About Rs. 200,000/-
sofa, bar counter, tables, chairs
Equipment fee: about Rs. 400,000/-
coffee machine, air conditioning, cash register water treatment…….
Cont.…
Supplies fee: Rs.30,000
coffee snack coffee cups napkin forks and knives etc.
First month utensils fee: About Rs. 10,000/-
water and electricity fee
Advertisement fee: For first month Rs. 20,000/-

Total start up cost


Rs.850,000
Operating cost:
Rs.8000 for utilities per month included fuel, water and electricity charges
Rent of Rs.1,20,000/- each year
Salary for 37,700/- per month
Advertisement costs of Rs.60,000 per year
Insurance of Rs. 10,000/- per year
Funds borrowed:
Rs. 850,000/- from the commercial bank
1 year
Interest rate Rs. 12.5 %
Monthly payment Rs.106,250/-
Physical training:
Smile
Manners
Good Posture for long time
Balance
Talking skill
Operation of coffee machine
Skill training:
Familiar with our product
Proper reaction
Inner decoration
Never judge a person by his appearance
Cooperation and leadership
Advantages:
1. Coffee boosts your physical performance
2. Coffee may help you lose weight
3. Coffee helps you burn fat
4. Coffee helps you focus and stay alert
5. Coffee lowers risk of death
6. Coffee reduces risk of cancers
7. Coffee brightens your mood, helps fight depression and lowers risk of suicide
Disadvantages:
1.Coffee for kids, may increase bedwetting
2. Coffee can cause indigestion
3.Irregular heartbeat
4.Coffee is a drug and can effect people different
Thank you

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