People As Media & People in Media

People as Media & People in Media
PEOPLE MEDIA
An assembly of people with a common interest where they

become the main means of mass communication. In other
words, people are media themselves since they have the
ability for mass communication. Refers to persons that are
involved in the use, analysis evaluation and production of
media and information.
TWO TYPES OF PEOPLE MEDIA
PEOPLE AS MEDIA PEOPLE IN MEDIA
People who are well- Media practitioners who
oriented to media sources provide information coming
and messages and able to from their expert
provide information as knowledge or first-hand
accurate and reliable as experience of event.
possible.
Are the ones who give the
Are the ones who relay the messenger the message to
message to everyone as the give everyone.
messenger.
PEOPLE AS MEDIA
 People who are well-oriented to media sources and messages

and able to provide information as accurate and reliable as
possible.
 Are the ones who relay the message to everyone as the

messenger.
PEOPLE AS MEDIA EXAMPLE No 1
OPINION LEADER HEART EVANGELISTA

 Love Marie Payawal Ongpauco-
Escudero better known as Heart
Evangelista, is a Filipina actress, TV
host, visual media artist,
philanthropist, and socialite.
 Born: 14 February 1985 (age 34
years), Manila
 Height: 1.57 m
 Siblings: Marjorie Ongpauco,
Miguel Ongpauco, Michelle
Ongpauco, Lisa Ongpauco, Camille
Ongpauco
 Parents: Cecilia Ongpauco,
Reynaldo Ongpauco
CITIZEN JOURNALIST Cesar P. Nazareno
 Philippine National Police
 Member of National Police Commission (NAPOLCOM)
 Seat Camp Crame, Quezon City, Metro Manila,
Philippines
 Nominator National Police Commission (NAPOLCOM)
 Appointer President of the Philippines
 Term length: Four years
 unless extended by the President in times of war or
other national emergency declared by Congress
 Constituting instrument Republic Act No. 6975
 Formation: March 31, 1991
 First holder: Cesar P. Nazareno
 Unofficial names: Director General / Police General
(after the prerequisite rank)
 Deputy: Deputy Chief for Administration
 Deputy Chief for Operations
 Salary: ₱121,143 monthly basic pay (2018)
SOCIAL JOURNALIST MARK ZUCKERBERG
 Facebook, Inc. is an American
online social media and social
networking service company
based in Menlo Park, California. It
was founded by Mark Zuckerberg,
along with fellow Harvard College
students and roommates Eduardo
Saverin, Andrew McCollum,
Dustin Moskovitz and Chris
Hughes. It is considered one of
the Big Four technology
companies along with Amazon,
Apple, and Google
CROWD SOURCING LEGO
 Toy company, Lego is responsible for probably
one of the best examples of Crowdsourcing
we’ve seen. The company allows users to design
new products, and at the same time, test the
demand. Any user can submit a design that
other users are able to vote for. The idea with
the most amount of votes gets moved to
production and the creator receives a 1%
royalty on the net revenue.
 Lego has been successful in increasing the
number of product ideas while also improving
customer engagement. And this specific kind of
engagement generates a certain buzz that’s
difficult to recreate by any other method. Just
like McDonalds, creators take it upon
themselves to promote their idea, and in doing
so promote Lego as a company, too.
CROWD SOURCING LAYS

 The chip manufacturer certainly
reaped the rewards of their ten
month long ‘Do Us A Flavour’
Crowdsourcing campaign. It
encouraged consumers to create
their very own flavour of chip and
just like the others, people voted
for their favourite.
PEOPLE IN MEDIA
 Media practitioners who provide information coming from

their expert knowledge or first-hand experience of event.
 Are the ones who give the messenger the message to give
everyone.
PEOPLE IN MEDIA EXAMPLE NO. 1
BRODCASTJOURNALIST RAFFY TULFO

 Raffy Tulfo is a Filipino broadcast journalist
whose work focuses on government and
private sector issues.
 Tulfo has a weekday afternoon radio
program entitled, Wanted sa Radyo, on
Radyo5 91.3 News FM with Niña Taduran.
 Born: 12 March 1960
Age: 59 years old
 He was also behind investigative and
public service shows like “Philippines’
Most Wanted”, “Task Force Siyasat” and
“Problema mo, Sagot ko”
 He is one of the Tulfo Brothers in
“ISUMBONG MO: TULFO BROTHERS”
along with Ramon , Ben and Erwin Tulfo.
NEWS REPORTER MARIZ UMALI

 Real Name: Marie Grace
Michelle Umali
 Born: 1979/1980
Age: 38–40
 Nationality: Filipino
 School: Alma mater University
of the Philippines
 Work: News Reporter
Years Active: 2001–present
 GMA Network
 Spouse: Raffy Tima (k. 2012
RADIO BRODCASTER MIKE ENRIQUEZ

 Real Name: Miguel Castro
Enriquez
 Born: September 29, 1951 (age
67)
 Santa Ana, Manila, Philippines
 Nationality: Filipino
 Other names: "Baby Michael" or
"Baby Mike" (nicknames as a
DJ)
 "Mr. Saksi"
 Occupation: Radio and
television newscaster
 Height: 5 ft 7 in (170 cm)
MEDIA PRACTIONERS ARNOLD CLAVIO
 Real Name: Arnold Clavio y
Aldea
 Born: November 2, 1965
Age: 53
 Tondo, Manila, Philippines
 Other names: Igan
 Occupation: News anchor,
host, radio commentator
 Years active: 1994–present
 Notable credit(s): See awards
 Height: 5 ft 6 in (168 cm)

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People as Media & People in Media

An assembly of people with a common interest where they

 People who are well-oriented to media sources and messages

 Are the ones who relay the message to everyone as the

OPINION LEADER HEART EVANGELISTA

CROWD SOURCING LAYS

 Media practitioners who provide information coming from

BRODCASTJOURNALIST RAFFY TULFO

NEWS REPORTER MARIZ UMALI

RADIO BRODCASTER MIKE ENRIQUEZ

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