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Search Engine Optimization

This document discusses search engine optimization (SEO). It explains that SEO is the process of optimizing a website to achieve high rankings in organic search results. It describes how search engines work by crawling the web, indexing content, and ranking pages using algorithms. The document outlines the importance of SEO and different types, including on-page SEO techniques that optimize content and off-page techniques like link building. It also distinguishes between white hat SEO that follows guidelines and black hat SEO that focuses only on rankings.

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Anish Kumar
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85 views

Search Engine Optimization

This document discusses search engine optimization (SEO). It explains that SEO is the process of optimizing a website to achieve high rankings in organic search results. It describes how search engines work by crawling the web, indexing content, and ranking pages using algorithms. The document outlines the importance of SEO and different types, including on-page SEO techniques that optimize content and off-page techniques like link building. It also distinguishes between white hat SEO that follows guidelines and black hat SEO that focuses only on rankings.

Uploaded by

Anish Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Search engine optimization

(seo)

SUBMIT BY ABC
ROLL NO - 1
OUTLINE

 INTRODUCTION
 HOW S.E.O WORKS
 S.E.O ALGORITHM
 TYPE OF S.E.O
 WHITE HATE S.E.O
 BLACK HATE S.E.O
 CONCLUSION
introduction
SEO= SEARCH ENGINE OPTIMIZATION

 Refers to the process of “optimizing” the ranking factors


in order to achieve high search engine rankings for
targeted search terms.

 It is the process of getting traffic from the


“free”,”organic”,” editorial” or “natural” search result on
search engines
Example of some popular search engine
HOW S.E.O WORKS

 Spider “crawls” the web to find new documents (web pages, other
documents) typically by following hyperlinks from websites already in
their database

 Search engines indexes the content (text, code) in these documents by


adding it to their databases and then periodically updates this content

 Search engines search their own databases when a user enters in a


search to find related documents (not searching web pages in real-
time)

 Search engines rank the resulting documents using an algorithm


(mathematical formula) by assigning various weights and ranking
factors
100+ Billion Searches / Month
IMPORTANCE
 80% of consumers find your website by first writing a query into a box on a search
engine (Google, Yahoo, Bing)

 90% choose a site listed on the first page

 85% of all traffic on the internet is referred to by search engines

 The top three organic positions receive 59% percent of user clicks.

 Cost-effective advertising

 Clear and measurable ROI

 Operates under this assumption:


More (relevant) traffic + Good Conversions Rate = More Sales/Leads
WHAT IS S.E.O ALGORITHM

 Top Secret! Only select employees of a search engines company know


for certain

 Reverse engineering, research and experiments gives SEOs (search


engine optimization professionals) a “pretty good” idea of the major
factors and approximate weight assignments

 The SEO algorithm is constantly changed, tweaked & updated

 Websites and documents being searched are also constantly changing

 Varies by Search Engine – some give more weight to on-page factors,


some to link popularity
Type of S.E.O
On page S.E.O

 On page SEO is the science of optimizing the


contents of a website such that it becomes
friendlier to the search engines.

 This technique includes the optimization of


texts, images, tag,

 URL structure, internal links, header etc.


OFF-page SEO

off pages SEO refers to techniques


that can be used to improve the
position of web site in the search
engine result page(SERPs).

Many people associate off-page


seo with link building but it is not
only that.
WHITE HAT SEO

 In search engine optimization(SEO) terminology, white hat SEO refers


To the usage of optimization strategies,technique and tactic that
focous on human audience opposed to search engines and
completely follows search engines rules and policies.
BLACK HAT SEO

 In serach engine optimization(SEO) terminology, black hat SEO


refers to use a aggressive SEO strategies, technique and tactics that
focous only on search engines and not a human audience , usually
does not obey search engines guidelines
Advantages of SEO

 Brand Awareness
 Increased site usability
 Cost effectiveness
 ROI
 Increased traffic
Disadvantages of SEO

 Getting noticed by more than target audience


 Over success
 Black hats and white hats
 Costly
Conclusion

 SEO is a hard and tedious job, it can take a large amount of your
time , there are too many pieces of the puzzle that you need to
piece together .I once read “ promoting a site that writers o the
web are unlikely to link to is a deadly as creating a fantastic website
no one will se”. I think the writer said it all I this simple sentence.there
is no use in making the best website in your niche when you are not
promoting it

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