Scribd
Upload
91 views14 pages

Understanding Employee Engagement Initiatives in BFSI Sector in Areas of Pune & Mumbai

This document summarizes a presentation on understanding employee engagement initiatives in the banking, financial services, and insurance sector in Pune and Mumbai, India. It includes an introduction to the banking industry and employee engagement. It then outlines the research gap, objectives, methodology, findings, and analysis. The research findings provide examples of specific engagement activities conducted by different banks. The analysis notes most activities are recreational or for wellness. Recommendations include making mentorship official and less hierarchy. Limitations are the study is geographic and sector specific.

Uploaded by

Sneha Bagchi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
91 views14 pages

Understanding Employee Engagement Initiatives in BFSI Sector in Areas of Pune & Mumbai

This document summarizes a presentation on understanding employee engagement initiatives in the banking, financial services, and insurance sector in Pune and Mumbai, India. It includes an introduction to the banking industry and employee engagement. It then outlines the research gap, objectives, methodology, findings, and analysis. The research findings provide examples of specific engagement activities conducted by different banks. The analysis notes most activities are recreational or for wellness. Recommendations include making mentorship official and less hierarchy. Limitations are the study is geographic and sector specific.

Uploaded by

Sneha Bagchi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 14

Understanding Employee Engagement Initiatives

in BFSI Sector in areas of Pune & Mumbai

Presented by- Sneha Bagchi

International Conference 2019


Contents
 Introduction
 Review of Literature
 Research Gap
 Research Objective
 Conceptual Framework
 Research Methodology
 Research Findings
 Analysis
 Recommendations
 Implications
 Limitations of the study
 References
Introduction

 Banking Industry & its Growth Opportunities


The banking sector being a part of service sector contributes around 56.9 per cent to
the Indian GDP (2019, March IBEF Reports).
The sector growth rate around 8.5 per cent per year.

 Employee Engagement
Review of Literature
• A study titled “Employee Engagement: The Key to Improving Performance”:
(Marko's S & Sridevi S, 2010) highlights employee engagement as a broad
concept which has it relation with many facets of HR. It has been closely related
to job satisfaction, employee commitment and organizational behavior. It is a two
way relationship between employee & employers.

• A report titled “Engaging for Success: enhancing performance through employee


engagement” by Macleod D & Clarke N, talks employee engagement is when
business value the employees and employees value the business.
Research Gap
Idea of specification- Detailing

Research Objectives
Understanding the details of different employee engagement initiatives
at different levels in various companies of BFSI sector.
Conceptual Framework

Social Service
Involvement in
Decision
Fun/Recreational
Making/ Team
Building

Subcatergories of
Employee Employee
Mentoring
Wellness Engagement
Initiatives
Research Methodology
 Research Problem – Understanding the employee engagement activities in
different companies under BFSI sector in areas of Pune & Mumbai.

 Research Type – Qualitative research analysis

 Research Design – Exploratory research

 Target Population – Employees of different banks & NBFCs.

 Sample Size – 50 respondents.

 Sampling Technique – Non probability Purposive sampling technique.


Data Sources

• Primary Data Sources


a) Feedback from the HR department of the particular companies.
b) Questionnaire- Direct Interview
c) Telephonic Interview
d) Google form circulation through social networking sites.
e) Observation

• Secondary Data Sources


a) Official websites
b) Company reports

Data Collection Method & Instrument


• Interview Method
• Questionnaire (Structured, Hard Copy, Digitalized questionnaire links)
Research Findings
Bank Name Activity Name Sub Category

ICICI Bank Health Campaign (Annually), Eye Check up (this year) Employee Wellness

Kotak Mahindra Target achievement trip. Recreational Activities

Mahindra & Mahindra


Gifting Employees on their anniversary Team Building
Finance

TATA Capital Women's Day Celebration Workforce Diversity

Axis Bank Skill Development Courses Growth of an Employee


Analysis

 Most activities are conducted on the basis of fun & recreational events
along with employee wellness. A connection to be build by “Why” &
“How”.

 Measuring the success of the initiative is very necessary to align it with


business goals.

 Choosing of the right initiative is based on the need of the workforce and
capability of the organization to carry it out & support it.

 Developing the cultural value of the organizational engagement.


Recommendations
 Business and society enjoy a symbiotic relationship.

 Idea of mentorship to made be official.

 Less/Flat hierarchy enhances creativity & qualitative productivity.

 To implement an employee engagement initiative there is a necessity


for understanding the SWOT & need for the same.
Implications
 Theoretical Implications :-
The conceptual framework.

 Practical Implications :-
The details of the initiatives based on the 6W2H questionnaire format.

Limitations of the study


 Geographically concentrated in West Regions.
 Sector Specific.
References
• Research Reports :-
a) Opoku‐Dakwa, A., Chen, C. C., & Rupp, D. E. (2018). CSR initiative
characteristics and employee engagement: An impact‐based perspective. Journal
of Organizational Behavior, 39(5), 580-593.
b) Markos, S., & Sridevi, M. S. (2010). Employee engagement: The key to
improving performance. International journal of business and
management, 5(12), 89.
c) Macey, W. H., & Schneider, B. (2008). The meaning of employee
engagement. Industrial and organizational Psychology, 1(1), 3-30.
d) Ghosh, P., Rai, A., & Sinha, A. (2014). Organizational justice and employee
engagement: Exploring the linkage in public sector banks in India. Personnel
Review, 43(4), 628-652.
• Company Information
• Official Websites
Thank You

You might also like