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    Changing Lives in Rural India Presented By: Ganga Kumar MBA Session-2018-20 Roll No-64

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    Project Shakti is an initiative launched in 2001 by Hindustan Unilever Limited (HUL) to empower rural women financially and generate livelihood opportunities. It has created jobs for over 80,000 women, called Shakti Entrepreneurs, across 15 Indian states. The women are direct sellers of HUL products in their villages. The project benefits women by improving their social status and health conditions through access to hygienic products. It also enables women to develop business and entrepreneurship skills. The project is profitable for HUL as it taps into the large untapped below poverty line consumer market in rural areas.

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    Changing Lives in Rural India Presented By: Ganga Kumar MBA Session-2018-20 Roll No-64

    Uploaded by

    narendra
    17 views10 pages
    Project Shakti is an initiative launched in 2001 by Hindustan Unilever Limited (HUL) to empower rural women financially and generate livelihood opportunities. It has created jobs for over 80,000 women, called Shakti Entrepreneurs, across 15 Indian states. The women are direct sellers of HUL products in their villages. The project benefits women by improving their social status and health conditions through access to hygienic products. It also enables women to develop business and entrepreneurship skills. The project is profitable for HUL as it taps into the large untapped below poverty line consumer market in rural areas.

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    Project Shakti is an initiative launched in 2001 by Hindustan Unilever Limited (HUL) to empower rural women financially and generate livelihood opportunities. It has created jobs for over 80,000 women, called Shakti Entrepreneurs, across 15 Indian states. The women are direct sellers of HUL products in their villages. The project benefits women by improving their social status and health conditions through access to hygienic products. It also enables women to develop business and entrepreneurship skills. The project is profitable for HUL as it taps into the large untapped below poverty line consumer market in rural areas.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    17 views10 pages

    Changing Lives in Rural India Presented By: Ganga Kumar MBA Session-2018-20 Roll No-64

    Uploaded by

    narendra
    Project Shakti is an initiative launched in 2001 by Hindustan Unilever Limited (HUL) to empower rural women financially and generate livelihood opportunities. It has created jobs for over 80,000 women, called Shakti Entrepreneurs, across 15 Indian states. The women are direct sellers of HUL products in their villages. The project benefits women by improving their social status and health conditions through access to hygienic products. It also enables women to develop business and entrepreneurship skills. The project is profitable for HUL as it taps into the large untapped below poverty line consumer market in rural areas.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    Changing lives in rural india

    Presented by:
    Ganga kumar
    MBA session-2018-20
    Roll no-64
    troduction
    oject Shakti is an initiative to financially empower rural
    omen and create livelihood opportunities for them. It
    ovides a regular income stream for the Shakti
    trepreneurs and their families.
    e programme began in 2001
    oject Shakti has created livelihood opportunities for
    ore than 80,000 women across India.15 states
    rticipated
    ese women entrepreneurs (called Shakti Ammas)
    The benefits of Project Shakti were:-
    •
    It empowered women by improving their social status
    •
    Gave people access to hygienic products and thus improved health
    conditions
    •
    It enabled women to acquire education and entrepreneur skills in the
    process
    •
    HUL earned profits through Project Shakti as it taped the Below
    Poverty Line market, which was an untapped market earlier.
    •
    HUL through this project was able to manage it’s CSR goals by
    empowering people to come out of poverty
    ORGANISATION
    STRUCTURE
    Area Sales Manager
    (ASM)

    Sales Officer (SO)

    Territory Sales In-charge (TSI) in some States

    Divisional Rural Sales Promoters (DRSP) in some States

    Rural Sales Promoters Junior RSPs


    (RSP)

    Shakti Entrepreneurs (SE)


    Shakti Entrepreneurs (SE)
    SHAKTI INITIATIVES
    • Shakti Entrepreneur:
    Typically, a woman from a SHG selected as a Shakti entrepreneur—
    direct-to home distributors in rural
    markets who receive stocks at their doorstep from the HLL rural
    distributor and sells direct to consumers
    as well as to retailers in the village2
    . To get started the Shakti woman borrows from her SHG and the
    company itself chooses only one person. With training and hand-holding
    by the company for the first three
    months, she begins her door-to-door journey selling her wares.
    Shakti Vani:
    This is “One-to-many communication” scheme of Project Shakti.
    Hindustan Unilever trains local women
    to give talks to villagers about basic health practices, such as good
    hygiene, disease prevention and preand post-natal care, using
    visual aids to overcome widespread literacy through meetings at
    schools, village
    baithaks, SHG meetings. The Vani project—a social
    communication programme—however, is
    operational, presently, in more than 20,000 villages in states like
    Madhya Pradesh, Karnataka, Chattisgarh
    and Andhra Pradesh.
    iShakti:
    This IT-based rural information service was to provide
    demand driven information and services across a
    large variety of sectors such as agriculture, education,
    vocational training, health and hygiene that unlock
    economic and social progress. in association with the
    Andhra Pradesh Government's Rajiv Internet
    Village Programme it has been set up in 400 villages in
    Andhra Pradesh, and has been functional since
    August 2003. The i-Shakti kiosks are operated by the Shakti
    Entrepreneur.
    CONCLUSION
    It creates a win-win partnership
    between HUL and the rural consumers for mutual benefit
    and growth. This can be said as sustainable
    development in the sphere of business sphere.

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