Break down the barriers to

digital transformation
September, 2015
Presented by:
Dario Debarbieri
WW Director IBM
Middleware
 The world is changing

Big Data Mobile Social

90%
of the data created in the
1billion (plus)
(plus) smart devices
81%
of customers depend on social
last two years alone. shipped in 2013 alone. sites for purchasing advice.

Cloud Internet of Things API Economy

Global
m-commerce
sales were

62%
of total workloads will be in the
50billion
devices connected to the
85billion
in 2013 and forecast to rise to $120
cloud by 2016. internet by 2020. billion by 2015 and an estimated $1
trillion by 2017

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Big Data, this is just the Beginning

The number of stars 1023

in the universe
You are here

World's Data (Bytes)

Sensors
& Devices

Social Media

VoIP

Enterprise Data

2010 2015

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 What is digital transformation in the API economy?

No Cars No Inventory No Real Estate

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 Who’s on the API economy?

Photo service Sensors and 90% of 60% of

increased x6 API's open for revenue from revenue from
revenue all trash API API
compared to containers to
store revenue share info of
when to pick
up trash

Reuse, share and monetize core business assets to increase

market advantage and extend business models.

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GSMA “Connected Life” forecast $4.5T in 2020

 Connected Life is everything that is connected and how they interact: cars, mobile
devices, buildings, sensors and people
 Top Ten in 2020

1 Connected Car $600 billion

2 Clinical Remote Monitoring $350 billion
3 Assisted Living $270 billion
4 Home and Building Security $250 billion
5 Pay-As-You-Drive Car Insurance $245 billion
6 New Business Models for Car Usage $225 billion
7 Smart Meters $105 billion
8 Traffic Management $100 billion
9 Electric Vehicle Charging $75 billion
10 Building Automation $40 billion

NY Times: A Messenger for the Internet of Things

Wall Street Journal: IBM Tackles Machine to Machine Big Data Deluge
Source:http://www.globaltelecomsbusiness.com/article/2985699/Connected-devices-will-be-worth-45t.html

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 Waterfront Toronto
thenewblueedge.ca

"Waterfront Toronto is
creating an Intelligent
Community that uses
technology to enhance
quality of life and
economic opportunity."
John Campbell, President
and CEO

© IBM Corporation 12
Banks and Car Companies innovate
with API’s and IOT
Car Manufacturer uses
drivers information to
create new business
opportunities

Developers and
Marketeers build Digital
strategy @ a large US
Bank

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Disruptors are reinventing business processes and
leading their industries with digital transformations

Personalized front- Real time insight Ecosystem-based

line decision making driven processes Innovation
New mobile apps are Insight from nontraditional New innovations are
consolidating decision data sources is being infused in composed leveraging digital
making at the fingertips of business processes to create services from a broad
people who need to act new business moments ecosystem

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Multi Speed IT & Hybrid Cloud

Extends SOA and enterprise integration services across the API E & IOT

Info Process Interaction Data

Mobile
Events
Integration
API E

Secure gateway

Cloud IOT

Partners Apps Access

Enterprise Infrastructure Digital Innovation

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Remake your organization
for the future

Optimize decisions with Unique analytics-based visibility across all

insight from your operations operational data

Embrace agile to accelerate Application platform with pattern-based

your transformation enterprise containers and DevOps

Reinvent processes for Integration & process management tools

ecosystem participation designed for the API economy

Deliver adaptive personalized Advanced analytics applied to deliver

experiences adaptive personalized experiences

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Digital transformation – Continuous delivery through agile DevOps
requires multi-speed IT – Seamless workload portability based on
need at any point in time
– Collaborative innovation on top of enterprise
systems through microservices and APIs
– Secure interactions across on-premise IT,
hybrid & public clouds

Core enterprise
Scaling institutional
knowledge and
processes

Speed & agility to

drive innovation
and growth
Digital ecosystem
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Your technology – Flexibility in deploying workloads determines
must be future-proof your ability to adapt
– Move data to workloads or workloads to data
based on what makes sense at a given time

Cloud-native

Cloud-enabled
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Digital disruptors
break the mold
Performance vs non-digital
peers on key metrics

Share of
customer wallet +10pts
Reshape the operating model

Value delivery focus

3-yr customer
retention +6pts

% of new product dev

Value proposition focus
initiatives released +6pts
Reshape the customer experience

Sources:
1. “Digital reinvention”, IBM institute for Business Value, December 2013
2. “Inside the mind of Generation D”, IBM Center for Applied Insights, October 2014

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Barriers

PEOPLE
Organizational siloes and skill gaps
to digital Requires collaboration across LoB, IT and ecosystems
like never before
transformation
Business processes and transactions span

PROCESS
multiple environments
Demands security, visibility and control at each touch
point to mitigate new risks

Fast, secure, controlled access to data

TECHNOLOGY

Identifying, integrating, and analyzing the

right data across diverse ecosystems

Flexibility for the future

To use any data, applications,
services and devices

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…that only IBM - Security across every point of interaction
can deliver - Built-in monitoring and analytics
- Seamless workload portability
- Fully integrated DevOps
The only
Extends SOA and enterprise
platform with integration services across the API Economy
Unique
built-in intelligent pattern-based Scales to
Info Process Interaction billions of
scaling, workload runtimes deliver
placement seamless concurrent
Microservices Enterprise
52% better and DevOps and APIs portability
containers
messages and
performance Events transactions
Integration
than the next The
best ESB Secure largest range
by
Secure gateway of supported
design open standards
in the
industry
Partners Apps Access

Enterprise Infrastructure Digital Innovation

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Break down the barriers to
digital transformation
 Source:http://www.digitalcommunities.com/articles/FutureStructure-The-New-Framework-for-Communities.html

24 © IBM Corporation 24
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IBM Middleware:
Your platform for digital
transformation

– Support for the largest range of

open standards in the industry
– Embedded analytics for
actionable insights
– Ultimate choice of delivery model:
SaaS, PaaS or On-Premise
– MobileFirst and Cloud ready

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Will you disrupt or be disrupted by your industry?

Bringing insight directly to Using weather data Sourcing new innovation

their maintenance to predict real time from mobile developer
engineers via mobile inventory needs communities

© IBM Corporation 28
 Get started with us today
Optimize
decisions with
insight from
your business
operations
- Increase Collect and Model next Improve
productivity monitor best actions decisions by
events across and automate understanding
up to 50% your decision patterns and
- Adapt to ecosystem making trends
market changes
3X faster
Adapt decision Access cloud- Identify
logic at the pace of based tools to opportunities and
business with improve your risks in real-time –
aggregation decision making to enable action

© IBM Corporation 29
 Get started with us today
Embrace agile
to accelerate
your
Accelerate Choose the Write apps once,
transformation app delivery best runtime deploy anywhere
with agile for your with enterprise
- Deliver apps 60% DevOps application containers
faster with 50%
better quality
- Save 3 weeks per Transform your Build and run apps Use pre-built patterns
developer per year software delivery with WAS Liberty, a and Docker containers
process with an fast flexible and light- to quickly and easily
- Move apps to the IBM DevOps weight platform for deploy apps on-prem
approach Java and node.js apps or off-prem
cloud in minutes
without change

App development cycle Test configuration

6wks 2 wks Days 30mins
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 Get started with us today
Reinvent
processes for
ecosystem
engagement
Integrate Use hybrid Understand
- Accelerate processes across cloud integration and transform
your ecosystem to extend your processes for new
innovation business models
using APIs IT infrastructure
up to 80%
- Unleash
innovation
securely Define your strategy Design processes
Connect on-premises
and securely expose and cloud-based that enhance
your APIs to the applications to get to collaboration and
developer community market faster create new models

© IBM Corporation 31
 Get started with us today
Deliver
adaptive
personalized
experiences
- Boost conversion Adopt a secure Build and Deliver the ideal
content delivery manage omni-channel
by 20% platform that is right persuasive and experience for
- Scale transactions for your needs adaptive content every interaction
100x

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Remake your organization
for the future – with IBM

Deliver adaptive personalized

experiences
Reshape the operating model

Embrace agile to accelerate

Value delivery focus

your transformation

Optimize decisions with

insight from your operations

Reinvent processes for

Value proposition focus ecosystem participation
Reshape the customer experience

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