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    70s To Contemporary 1

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    Mark James Ortega
    Under Ferdinand and Imelda Marcos in the 1970s, many cultural projects were undertaken in the Philippines amid poverty and social unrest. Martial law was declared in 1972, and Marcos envisioned a "New Society" that combined modernization with the rebirth of a lost civilization. This vision was propagated through government programs in fine arts, architecture, interior design, tourism, engineering, urban planning, and other areas. National pride was instilled by invoking pre-modern Philippine culture through murals, festivals, and museums.

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    70s To Contemporary 1

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    Mark James Ortega
    7K views19 pages
    Under Ferdinand and Imelda Marcos in the 1970s, many cultural projects were undertaken in the Philippines amid poverty and social unrest. Martial law was declared in 1972, and Marcos envisioned a "New Society" that combined modernization with the rebirth of a lost civilization. This vision was propagated through government programs in fine arts, architecture, interior design, tourism, engineering, urban planning, and other areas. National pride was instilled by invoking pre-modern Philippine culture through murals, festivals, and museums.

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    70s to Contemporary 1

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    Under Ferdinand and Imelda Marcos in the 1970s, many cultural projects were undertaken in the Philippines amid poverty and social unrest. Martial law was declared in 1972, and Marcos envisioned a "New Society" that combined modernization with the rebirth of a lost civilization. This vision was propagated through government programs in fine arts, architecture, interior design, tourism, engineering, urban planning, and other areas. National pride was instilled by invoking pre-modern Philippine culture through murals, festivals, and museums.

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    © All Rights Reserved
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    7K views19 pages

    70s To Contemporary 1

    Uploaded by

    Mark James Ortega
    Under Ferdinand and Imelda Marcos in the 1970s, many cultural projects were undertaken in the Philippines amid poverty and social unrest. Martial law was declared in 1972, and Marcos envisioned a "New Society" that combined modernization with the rebirth of a lost civilization. This vision was propagated through government programs in fine arts, architecture, interior design, tourism, engineering, urban planning, and other areas. National pride was instilled by invoking pre-modern Philippine culture through murals, festivals, and museums.

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    You are on page 1of 19

    70’S TO

    CONTEMPORARY
    MARK JAMES ORTEGA

    NEIL PALMA

    IVAN PANGANIBAN
    FAQ
    • How was the ‘’modern’ interpreted in
    the 70’s?
    • How did contemporary artists rework
    it influences of the Modern?
    70’S TO CONTEMPORARY

    Under the helm of Ferdinand and Imelda


    Marcos beginning in 1965, many cultural
    projects ensued amid and backdrop of
    poverty and volatile social conditions.
    70’S TO CONTEMPORARY

    Amidst claims of
    national chaos of
    emergency proportions,
    Martial law was
    declared on September
    21, 1972.
    70’S TO CONTEMPORARY

    Under Martial Law,


    Marcos envisioned a New
    Society or Bagong Lipunan,
    which worked toward the
    rebirth of a long lost
    civilization, on one hand,
    and aspiration to
    modernization and
    development, on the other.
    70’S TO CONTEMPORARY

    THIS VISION WAS PROPAGATED AND IMPLEMENTED THROUGH


    AN ART AND CULTURE PROGRAM THAT COMBINED THE
    FOLLOWING:

    • Fine arts • Convention City Building


    • Architecture • Hotels

    • Interior Design • Theaters


    • Coliseum
    • Tourism
    • Engineering
    • Urban Planning
    • Health
    70’S TO CONTEMPORARY

    FINE ARTS
    70’S TO CONTEMPORARY

    ARCHITECTURE
    70’S TO CONTEMPORARY

    INTERIOR DESIGN
    70’S TO CONTEMPORARY

    TOURISM
    70’S TO CONTEMPORARY

    ENGINEERING
    70’S TO CONTEMPORARY
    URBAN PLANNING
    70’S TO CONTEMPORARY

    CONVENTION CITY BUILDING


    70’S TO CONTEMPORARY

    The discourse of rebirth can also be


    discerned in the anthem or songs the
    regime sponsored and circulated through
    the media and public education channels.
    70’S TO CONTEMPORARY

    The optimism toward a new beginning


    was articulated for example, in Levi
    Celerio and Felipe Padilla de Leon’s
    composition for the New Society titled
    Bagong Pagsilang.
    70’S TO CONTEMPORARY

    As index of progress, refinement, radical


    experiment, national identity and love for
    country, art was circulated through an intricate
    network of institutions that braided the threads
    of the pre-modern, and vernacular, the modern,
    and international.
    70’S TO CONTEMPORARY

    National pride was instilled by invoking the


    pre-modern through murals, folk festivals, and
    museums devoted to collecting and displaying
    ethnographic artifacts and natural specimens,
    among these key sites was the National Museum,
    which was revitalized through Constitutional
    amendments.

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