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    Guided By:-Prof. Dr. Bharti Deshpande

    Uploaded by

    Suraj Chaudhari
    This document provides an overview of retailing concepts including definitions, characteristics, trends, classifications, customer strategies, location strategies, promotion strategies, segmentation, the Indian retail market and challenges. It begins with defining retailing as activities involved in selling products directly to consumers. It then discusses characteristics like direct customer interaction and point-of-purchase displays. Classification methods include ownership, interaction type and operational structure. Location strategy factors include customer attraction, traffic potential and complementary adjacent stores. Promotion strategies involve various media, advertising, sales promotions and publicity. The document also briefly outlines the evolution and challenges of retail in India.

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    Guided By:-Prof. Dr. Bharti Deshpande

    Uploaded by

    Suraj Chaudhari
    22 views20 pages
    This document provides an overview of retailing concepts including definitions, characteristics, trends, classifications, customer strategies, location strategies, promotion strategies, segmentation, the Indian retail market and challenges. It begins with defining retailing as activities involved in selling products directly to consumers. It then discusses characteristics like direct customer interaction and point-of-purchase displays. Classification methods include ownership, interaction type and operational structure. Location strategy factors include customer attraction, traffic potential and complementary adjacent stores. Promotion strategies involve various media, advertising, sales promotions and publicity. The document also briefly outlines the evolution and challenges of retail in India.

    Original Description:

    A presentation on Retail management

    Original Title

    REATAIL MMGT

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    This document provides an overview of retailing concepts including definitions, characteristics, trends, classifications, customer strategies, location strategies, promotion strategies, segmentation, the Indian retail market and challenges. It begins with defining retailing as activities involved in selling products directly to consumers. It then discusses characteristics like direct customer interaction and point-of-purchase displays. Classification methods include ownership, interaction type and operational structure. Location strategy factors include customer attraction, traffic potential and complementary adjacent stores. Promotion strategies involve various media, advertising, sales promotions and publicity. The document also briefly outlines the evolution and challenges of retail in India.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    22 views20 pages

    Guided By:-Prof. Dr. Bharti Deshpande

    Uploaded by

    Suraj Chaudhari
    This document provides an overview of retailing concepts including definitions, characteristics, trends, classifications, customer strategies, location strategies, promotion strategies, segmentation, the Indian retail market and challenges. It begins with defining retailing as activities involved in selling products directly to consumers. It then discusses characteristics like direct customer interaction and point-of-purchase displays. Classification methods include ownership, interaction type and operational structure. Location strategy factors include customer attraction, traffic potential and complementary adjacent stores. Promotion strategies involve various media, advertising, sales promotions and publicity. The document also briefly outlines the evolution and challenges of retail in India.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 20

    GUIDED BY:-

    PROF. DR. BHARTI DESHPANDE


    Flow of presentation
     Introduction To retailing,Characteristics&Trends
     Classification Of Retail Unit
     Retail Customer
     Retail Location Strategy
     Retail Promotion Strategy
     Retail Market Segmentation
     Retail In India
     Case Study
    WHAT IS
    RETAILING
    Retailing Includes All Activities
    Involved In Selling Products Or
    Services Directly To Final
    Consumer For Their Personal
    Or Business Use.

    “TO CUT A PIECE OFF” or


    TO BREAK

    SALE OF GOODS TO END USER

    FINAL LINK IN SUPPLY CHAIN


    CHARACTERISTICS OF RETAILING
    01 DIRECT INTERACTION WITH CUSTOMER

    LOWER AVERAGE AMOUNT OF SALES


    02 TRANSACTION

    03 POINT-OF-PURCHASE DISPLAY AND


    PROMOTIONS

    04 LARGE NUMBER OF RETAIL BUSINESS UNITS


    TRENDS IN RETAIL FORMAT

    E-COMMERCE
    CLASSIFICATION OF RETAIL UNIT
    NATURE OF
    OWNERSHIP
    METHODS OF SOLE PROPRIETOR
    CUSTOMER
    INTERACTION PARTNERSHIP

    ELECTRONIC RETAILING OPERATIONAL


    STRUCTURE
    TELEVISION SHOPPING
    INDEPENDENT RETAIL UNIT
    RETAIL LOCATION
    RETAIL CHAIN

    FREE STANDING RETAILERS FRANCHISE


    SPECIALIZED MARKETS
    eswtwest
    STAGES OF
    CONSUMER
    DECISION MAKING 02 01
    INFORMATION
    PROCESS SEARCH
    NEED
    RECOGNITION

    03
    EVALUATION
    OF
    ALTERNATIVES
    04 05
    PURCHASE POSTPURCHSAE
    DECISION DISSONANCE
    FACTORS INFLUENCING CONSUMER
    DECISION MAKING

    DEMOGRAPHICS PSYCHOLOGICAL
    FACTORS FACTORS

    ENVIRONMENTAL
    LIFESTYLE
    FACTORS
    RETAIL LOCATION STRATEGY

    Level Of Location
    Decision

    Selection Of City Area Within City Site Selection

    Customer
    Customer
    Attraction Adequacy And
    Size Of City’s Trading Area Attraction of
    of
    Shopping District Potential Traffic
    Shopping District

    Availability Complementary
    Population & Growth Availability Of
    Of
    Total purchasing Power Access Route Nature Of adjacent
    trends Access Route
    Store

    Direction Of Spread
    Retail Trade Potential
    Of city

    9/14/2019 9
    RETAIL PROMOTION STRATEGY

    PERSONAL SELLING
    1 MEDIA 3 5
    SELECTION

    ADVERTISING PUBLICITY
    SALES PROMOTION
    2 4
    RETAIL MARKET SEGMENTATION

    The process of breaking

    SEGMENTATION

    POSITIONING
    down the entire consumer

    TARGETING
    market into the
    subdivision of customers
    who share the similar set
    of needs and wants and
    have more or less related
    characteristics.

    Lorem Ipsum Dolor


    GLOBAL RETAIL MARKET
    - TOP 7 RETAILERS BY 2018
    RETAIL IN INDIA
    EVOLUTION OF INDIAN RETAIL
    CONSOLIDATION
    04 • Large scale consolidation
    • Satiff Competition
    • Movement to rural areas

    EXPANSION
    03 Investment by Indian
    corporate & PAN India
    expansion to Top 100
    cities..

    CONCEPTUALISATION
    02 Pure play retailers
    realised the
    potential of the
    market

    INITIATION
    01 Manufacturers
    Opened Their Own
    Outlets.

    2010
    PRE 1990’S 1990-05 2005-10 ONWARDS
    RETAIL INDIA MARKET SEGMENTATION

    2017
    CHALLENGES AND FUTURE OF RETAIL
    INDIA

    FOR COMPANIES FOR RETAILERS

     Identifying Channel partners  Choosing The Right Mix


     Investment  Inventory Managemnt
     Collection  Visual Display
    The data from NRN’s International Top 25
    The POWER of special report takes a look at how restaurant
    companies and brands do on worldwide
    McDonald's scale.Here’s a look at how McDonald fares.

    • McDonald’s Corps Worldwide System


    $85.94 Billion wise foodservice sales are more than five
    times that of top Non-US/Canadian
    company,Takyo based Seven &I Holding
    Co. Ltd,Parent company of brands like
    7-Eleven.
    • When compared to all of the top 10
    Non-U.S companiescombined,McDonald $85.94 Billion
    sales figure is still nearly twice the total of
    those companies worldwide systemwise sales
    $44.09 Billion
    $85.94 Billion
    $41.48 Billion
    $16.65 Billion
    $14.56 Billion
    $11.59 Billion
    REFERENCES

    • “Retail Management” By Chetan Bajaj


    • “Retailing The Sunrise Sector” By The ICFAI University
    Press
    • Source:Google

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