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Debrief 1 Septyan

This presentation discusses opportunities for BNI Syariah to expand their migrant mortgage program digitally. It notes that there is significant potential demand from migrants working abroad in countries like Hong Kong and Korea. The presentation recommends developing a digital mortgage application process for these migrants that leverages smartphones. This would speed up the financing process and improve the customer experience. It also suggests raising brand awareness through search engine optimization of their website, social media promotion, and sponsorship of relevant community events. The goal is to increase awareness of BNI Syariah's "Hasanah Lifestyle" brand and position them as the leading provider of digital Islamic financial services.

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156 views20 pages

Debrief 1 Septyan

This presentation discusses opportunities for BNI Syariah to expand their migrant mortgage program digitally. It notes that there is significant potential demand from migrants working abroad in countries like Hong Kong and Korea. The presentation recommends developing a digital mortgage application process for these migrants that leverages smartphones. This would speed up the financing process and improve the customer experience. It also suggests raising brand awareness through search engine optimization of their website, social media promotion, and sponsorship of relevant community events. The goal is to increase awareness of BNI Syariah's "Hasanah Lifestyle" brand and position them as the leading provider of digital Islamic financial services.

Uploaded by

septyan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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APPROACHING MIGRANT

MORTGAGE DIGITAL
OPPORTUNITY
َ
Oleh : ُ ‫ّس ل أ رمري َو ر‬
‫احللر‬ ‫اش رح ل َص ردري َو َي ِّ ر‬ َ ‫َق‬
َ ‫ال َر ِّب ْر‬
Muhammad Dwi ِ ‫ُ ر َ ً ِي ر َ ِ َ ر َ ُ ِي َ ر‬
Septyantono ‫ان يفقهوا قو ِ يل‬ ‫عقدة ِمن ِلس ِ ي‬
93193 (QS. Thaha 25-28)
ODP Batch 5 BNI Syariah

ODP Batch 5
BNI Syariah This presentation has been prepared specifically for BNI Syariah. The content of this presentation may not be used,
duplicated, or transmitted in any form without the written consent from BNI Syariah. All rights reserved.
AGENDA
AGENDA
OCCASION

MIGRANT
MORTGAGE

DIGITAL
OPPORTUNITY

BRAND
AWARENESS

WHAT SHOULD
WE DO?
OCCASION Average Financing Consumer
Speed Process
10.25 Day

BNI Syariah Customer Demography


Gen Y 937.118 (40.39%)
Gen X 541.721 (23.34%)
Gen Z 443.505 (19.11%)

Migrant Mortgage
Hongkong 18495
Korea 66
OCCASION

82.2 Million Internet User


Employee & Entrepeneur
62%
94.2 Million Internet User
25-54 Years Old
71%
Average Daily Use Internet
Via PC Or Tablet
4h 42m
Average Daily Use
Internet
Via Mobile Phone
3h 33m
MIGRANT MORTGAGE
Financing Expansion Application

Griya Investment

Griya ownership
Migrant
Migrant Developer

Griya migrant isn’t


the one only
Oppertunity

Griya Swakarya Griya Migrant Griya Konstruksi


18495 Hongkong
Speed Process

Customer

66 Korea
18.7 Day

System EFO
Analyst
MIGRANT MORTGAGE
Griya Digital

4
5

12

Migrant SmartPhone Developer

3 6

13
1
10
8
11

House 9 2

12
Analyst
BNI Syariah

7 SmartPhone

SKP 10

11

AKAD Family
DIGITAL OPPORTUNITY
DIGITAL OPPORTUNITY
Queque

Wasting Time
Powerfull
Customer-able

Less Branch

Haji & Halal Efficient

Product

Multiple Function Merchant

Easiest Uses Promotion

Fascinate Appearance

One Way Buying


Griya
DIGITAL OPPORTUNITY
Readiness System

18561 Customer
Korea & Hongkong

Customer-Able
Procedure

WorldWide Expansion
(BUKU 3 & 4)
DIGITAL OPPORTUNITY

Customer side

Board Of BNIS side


DIGITAL OPPORTUNITY
Consumer Path

AWARE

APPEAL SEARCH ENGINE OPTIMIZATION

Website
1 SEO On-Page
Content

ASK Social Media,


forum,book
marking

ACT 2 SEO Off-Page

ADVOCATE Backlink
Advertising
Media Online
BRAND AWARENESS
“Brand is when you’re not in the
room, others talked about your
admiration”
Sponsorship #Hasanah Lifestyle
Event sponsor fo Indonesia Embasy SEO Website, Media, Social Media
News Paper

Marketing Collateral Media Relation


Media Community,
Below The Line Strateghy
Media Education

Internal CSR
Corporate identity, Waqaf Hasanah , Waqaf Al-Quran
Hasanah Titik Foundation

Hasanah Is My Identity (Internal)


Corporate Identity
Technology
Human Resources
Alhamdulillah, I chose Griya Hasanah
Society perception
Financial Technology
What Should We Do?

Internal Factor External Factor

HasanahLifestyle Consumer
Path

SEO

Fintech Brand Awarness


Optimization
‫‪Thank you ‬‬

‫والسالم عليكم ورحمة هللا‬


‫وبركاته‬

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