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Lesson 2 Models of Communication

Here are the group assignments: Group 1: Aristotle's Model Group 2: Shannon-Weaver Model Group 3: Osgood-Schramm Model Group 4: Schramm's 2nd Model Group 5: White's Stages of Oral Communication

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2K views

Lesson 2 Models of Communication

Here are the group assignments: Group 1: Aristotle's Model Group 2: Shannon-Weaver Model Group 3: Osgood-Schramm Model Group 4: Schramm's 2nd Model Group 5: White's Stages of Oral Communication

Uploaded by

Cmpdmp
Copyright
© © All Rights Reserved
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Download as PPTX, PDF, TXT or read online on Scribd
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Lesson 2:

Communication
Models

PURPOSIVE COMMUNICATION
2

Lesson Objectives

▪ Understand the importance of communication in


society;
▪ know the principles and processes of communication
as embodied in the communication models
provided; and
▪ relate the communication models to your
experiences and apply them to your own
communication processes
3

Try explaining this quotation

▪ “The art of communication is


the language of leadership.”
(James Humes)
4

▪ Communication is not a simple process.


Communication should convey ideas that
are truly understood by another.
▪ Communication breakdown happens in
every part of the globe, and these have led
to a plethora of problems.
5

What problems can happen


when there are
communication
breakdowns?
6

COMMUNICATION
MODELS
7
Denia Mcquail and Sven Windahl (2013)
in their book Communication Models for the Study of Mass
Communications

“ a model seeks to show the main elements of


any structure or process and the relationship
between these elements…it helps in explaining
by providing in a simplified way information
which would otherwise be complicated or
ambiguous.”
8

MODEL 1: ARISTOTLE’s MODEL of COMMUNICATION


9

▪ The earliest model comes from Aristotle at


around 5 B.C.
▪ Aristotle explains that speakers should
adjust their messages according to
their audience and the occasion to
achieve a particular effect.
10

▪ Aristotle Model is mainly focused on speaker


and speech. ... The role of the audience is
passive, influenced by the speech. This makes
the communication process one way, from
speaker to receiver. The speaker must
organize the speech beforehand, according to
the target audience and situation (occasion).
11

LASWELL’S COMMUNICATION MODEL (1948)


12

▪ PHYSICAL MEDIA

▪ MECHANICAL MEDIA
13

SHANNON –WEAVER’s MODEL OF COMMUNICATION (1949)


14

▪ The Shanon- Weaver model was created by


Claude Shannon and Warren Weaver
(Flores,2016).
▪ The model is often called the “Telephone
Model” , since it was developed because of the
technology of the telephone and the experience
of “noise” coming from the switchboard.
15

▪ The person would be the person giving the


message, while the encoder would be the
transmitter which converts the message into
signals.
16
17

OSGOOD-SCHRAMM MODEL of COMMUNICATION


18

OSGOOD – SCHRAMM MODEL

▪ This model pays attention to the role of the


interpreter. Encoding and decoding are not
automatic processes both go through the
filter of the interpreter.
▪ Therefore, the message may succeed or fail,
based on the sender and interpreter’s
interpretation of the message.
19

OSGOOD – SCHRAMM MODEL

▪ There are times when the sender and


receiver may apply different meanings to
the same message, and this is termed
“semantic noise”
20

SCHRAMM’s 2nd MODEL of COMMUNICATION

Field of experience Field of experience

signal

source encoder encoder source


SCHRAMM’s 2nd MODEL
21 of COMMUNICATION

▪ This second model builds the theory about the


interpreter into the different fields of experience of
the sender and the receiver.
▪ For the message to reach the receiver, there must be
a common field of experience between the sender
and the receiver.
▪ According to Snesha Mishra (2017), this field of
experience may constitute “culture”, social
background, beliefs, experiences, values, and rules.
22

EUGENE WHITE’s STAGES OF ORAL COMMUNICATION

Thinking Symbolizing Expressing

Transmitting

Monitoring

Feedbacking Receiving
Decoding
23

MODEL 5: EUGENE WHITE’s STAGES OF ORAL COMMUNICATION

▪ Since it is a circular model, it means that oral


communication is a continuous process with no real
beginning or end.
▪ The most important contribution from Eugene White’s
model is the concept of feedback, which can only be
processed by the speaker if he or she has been monitoring
the audience or the listener. Hence, the speaker must also
pay attention to the listener’s verbal and non-verbal cues.
(Flores, 2016)
24

CONCLUSION

▪ Communication is not a simple


process that starts with the speaker
and ends with the listener--- there are
many factors that should be
considered.
25

▪ Message- should be organized and the field of


experience should be taken into consideration
▪ Sender- best communication is the one that
involves feedback.
▪ Noise- may severely affect the reception of the
message and thus, should be considered and
avoided.
26

▪ Cultural differences, technology, and


interpretation need to be considered as well.
▪ To be good communicators, one needs to
pay attention to how people are responding
to the message, and adjust accordingly,
rather than being preoccupied with simply
expressing oneself.
27

GROUP ACTIVITY

▪ Break into 5 groups. Each group should do the


following:
1. Explain the communication model assigned o them.
2. Use their own examples to explain the model.
3. Illustrate the model through a skit, which shows
both successful communication and failed
communication.

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