The document discusses developing a portfolio of advanced customer analytics applications and a prototype predictive customer behavior system. It proposes creating a portfolio of CRM applications for different customer segments, developing a prototype based on the proposed framework, and carrying out significant research to predict customer behavior 30 days after purchase. The system diagram shows aspects related to framework constructs, with the prototype focusing on three applications and featuring a data lake, data preparation, offline evaluation, and online implementation. It also involves generating training, test, and validation data from a data matrix to build a predictive SVM kernel-based analytics model.
The document discusses developing a portfolio of advanced customer analytics applications and a prototype predictive customer behavior system. It proposes creating a portfolio of CRM applications for different customer segments, developing a prototype based on the proposed framework, and carrying out significant research to predict customer behavior 30 days after purchase. The system diagram shows aspects related to framework constructs, with the prototype focusing on three applications and featuring a data lake, data preparation, offline evaluation, and online implementation. It also involves generating training, test, and validation data from a data matrix to build a predictive SVM kernel-based analytics model.
The document discusses developing a portfolio of advanced customer analytics applications and a prototype predictive customer behavior system. It proposes creating a portfolio of CRM applications for different customer segments, developing a prototype based on the proposed framework, and carrying out significant research to predict customer behavior 30 days after purchase. The system diagram shows aspects related to framework constructs, with the prototype focusing on three applications and featuring a data lake, data preparation, offline evaluation, and online implementation. It also involves generating training, test, and validation data from a data matrix to build a predictive SVM kernel-based analytics model.
The document discusses developing a portfolio of advanced customer analytics applications and a prototype predictive customer behavior system. It proposes creating a portfolio of CRM applications for different customer segments, developing a prototype based on the proposed framework, and carrying out significant research to predict customer behavior 30 days after purchase. The system diagram shows aspects related to framework constructs, with the prototype focusing on three applications and featuring a data lake, data preparation, offline evaluation, and online implementation. It also involves generating training, test, and validation data from a data matrix to build a predictive SVM kernel-based analytics model.
