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Search Engine Optimization1

This document discusses search engine optimization (SEO). It covers SEO tools like keyword and link tools, as well as strategies like using keywords strategically and getting high-quality incoming links. Methods discussed include optimizing the directory structure, website navigation, images, and Flash content. The goal of SEO is to affect a website's visibility in unpaid search engine results through various on-page techniques.

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Fatima Ishtiaq
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60 views

Search Engine Optimization1

This document discusses search engine optimization (SEO). It covers SEO tools like keyword and link tools, as well as strategies like using keywords strategically and getting high-quality incoming links. Methods discussed include optimizing the directory structure, website navigation, images, and Flash content. The goal of SEO is to affect a website's visibility in unpaid search engine results through various on-page techniques.

Uploaded by

Fatima Ishtiaq
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Search Engine

optimization

By
Ansar Abbas
Basic Introduction

 Search engine optimization (SEO) is the process of affecting the online


visibility of a website or a web page in a web search engine's unpaid results—
often referred to as "natural", "organic", or "earned" results.
 This paper include

Search engine optimization tools


Search engine optimization strategies
 Search engine optimization methods
Search engine optimization tools

 SEO tool is the tools that optimize the search engine function
 Testing the search engine optimization status with the search engine is the
most direct the most effective way
 Application of search engine optimization tools is designed to test that a web
site may obtain search ranking effect to search engine optimization degree
machine
Search engine optimization strategies

 The strategies of SEO can be summarized as friendly cooperative optimization


 Optimization method provides something of value to improve quality and site
rankings
 SEO strategies throughout web site planning construction and maintenance of
the entire process
Search engine optimization methods
Paper Title
Detailed introduction

 Concept of search engine and search engine optimization?


 Types of search engine
 Full text search engine(In a full-text search, a search
engine examines all of the words in every stored document
as it tries to match search criteria (for example, text
specified by a user))
 Directory search engine (it can not be called true
search engine.web links list classified by catalog.user
can find the required information and take on
searching without keywords)
 Meta search engine(it start to search multiple
search engine simultaneously after accepting user query)
 vertical search engine(it is focuses on specific
search field and search demand)
 basic principles of search engine
 Crawl page (Each individual search engine has its own web
capture page. This capture page called the snapshot. Application of
internet of hyperlinks are common so start from range of web
page )
 Processing page(Extracting keyword, establishing
indexed file, removing duplicate web pages, analyzing
hyperlinks, counting pages)
 Providing Search Services(Find the matching pages
from index database except title and URL)
Tools for SEO

 Keyword tool(it include keyword research tools(can prepare for website


classification), keyword density analysis tools(ratio in text of keyword), competitor
analysis tools)
 Link tool(contains the link popularity it increasing the racking advantages in search
engine)
 Usability tool(it include the HTML and CSS validation, fire fox extension and page
speed test tool)
 Keyword Strategy(keyword must be related with promotion of product ,services and
information by same website, can not be too many keywords, use the keyword analysis
tool,d’nt use the keyword on same line)
 High-quality IncomingLlink()
Strategies for SEo

 Space Strategy
 It is a pointer that is makes choices about the server or the shared host machine
 We should choose the good public praise service provides to ensure the stable
running data backup and related emergency response
 Website Structure
 Website structure refer to the hierarchical relationship among the website page
 The website that has flat structure is more suitable for the search engine robots
which can also make the website can be searched b search engine more easily
 Page cut Strategy
 With page cut we can remove the disorderly code dwindle bloated pages file size
and accelerate web pages loading speed
 So that the spider rapid search important content
 Page cut involves two points
 Firstly we should unify the text font ,font size and color background
 Secondly there are ways to make web using JavaScript techniques Improve
Methods for SEO

 Directory Structure and URL


 Directory structure optimization include directory levels naming of folder and file
 For a small website speaking it usually only has a layer of subdirectories
 This single directory structure namely flat structure is most ideal
 Website Navigation
 Website navigation is the collective name for guiding thee user access to web
columns menu on-line help and layout structure forms
 Its main purpose is to guide the user to visit conveniently your content
 Image Optimization
 Generally speaking the search engine only reads text without viewing images and
image files directly downshift page loading
 We should avoid using big picture especially making a web page the pure image
 The purpose of the image file optimization is that minimizing the file size to
speed up the page download speed in case of not to affecting the images visual
effects
 FLASH Optimization
 Flash optimization can be considered of two aspect
 First we can do an auxiliary HTML version
 Second we are able to embed HTML files in flash and still take amends by changing web
structure
Conclusion

 Role of search engine is increasing


 Seo techniques promote website ranking in search engine and get more
attention.
 There exists SEO cheating also.
 Optimization of search engine is not once thing.

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