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Wilkins, A Zurn Company: Demand Forecasting

The document summarizes a demand forecasting report submitted by a group for Wilkins, a Zurn Company that produces plumbing equipment. It discusses Wilkins' acquisition history and products. It then analyzes customers, collaborators, and context factors like weather and the economy that influence demand. Problems with the current forecasting model are outlined, such as not considering external factors. Recommendations include accounting for seasonality, dummy variables, and regression models to improve accuracy over the historical model.

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309 views6 pages

Wilkins, A Zurn Company: Demand Forecasting

The document summarizes a demand forecasting report submitted by a group for Wilkins, a Zurn Company that produces plumbing equipment. It discusses Wilkins' acquisition history and products. It then analyzes customers, collaborators, and context factors like weather and the economy that influence demand. Problems with the current forecasting model are outlined, such as not considering external factors. Recommendations include accounting for seasonality, dummy variables, and regression models to improve accuracy over the historical model.

Uploaded by

HEM BANSAL
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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WILKINS, A ZURN COMPANY:

DEMAND FORECASTING

Submitted by Group 9 –

Shray Yadav
Shashank Dev Shrivastava
Raj Ratan Soren
Shabhnam Kerketta
Manisha Toppo
Sangeeta Bori

1
5C Analysis

Company Collaborators
• Most common client contacts are transportation/
• Wilkins produces plumbing, municipal
waterworks, fire production, and irrigation logistics managers, procurement managers
equipment
• Account executives look for ways to partner with
• Zurn Industries acquired Wilkins in 1971
• Merged with Bath & Plumbing Products co. in a customer service managers
1998
• Changed name to Jacuzzi Brands in 2003
Customers
• General plumbing market represented half of
its revenue • Commercial and industrial constructors
• Achieved strong growth through favorable • Residential and remodeling constructors
pricing, product innovation and targeted
marketing program • Affected by many external factors
• Cyclic nature of demand
2
5C Analysis
Context

 Weather forms an important variable for the organization as it significantly


impacts construction
 The plumbing products business is dependent upon commercial and
institutional construction activities and affected by macroeconomic factors
such as:
 Rate of unemployment
 Availability of financing opportunities
 The company has achieved substantial growth due to favourable pricing,
product innovation and targeted marketing programs

3
Decision
Problems
• Developing a new demand forecast model
• Current model ignores external factors while forecasting demand
• Current model cannot deal with new products properly due to its dependency on
historical data
• If information like the unemployment rate, bank prime loan rates and number of housing
starts can be used as indicators of demand

4
Recommendation
s
• Account for factors like seasonality and dummy variables as time increases to obtain
more accurate results
• Having an inaccurate forecasting method will increase the risks of increased inventory
costs leading to a decrease in profits
• We can calculate the accuracy of the existing method and compare it with regression
for each variable to see which method provides more accuracy

5
Thank You

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