This document discusses Generation Y (born between 1980-1995). It notes they are confident, independent, and tech/web savvy, preferring communication via technology over traditional means. While ambitious and goal-oriented, Gen Y also values family and a work-life balance over long hours. They are team players who prefer collaboration and expect transparency from managers. The document outlines Gen Y's characteristics and expectations from customers, including customization, accessibility, sharing content, extending experiences through incentives, and using visual content like video.
This document discusses Generation Y (born between 1980-1995). It notes they are confident, independent, and tech/web savvy, preferring communication via technology over traditional means. While ambitious and goal-oriented, Gen Y also values family and a work-life balance over long hours. They are team players who prefer collaboration and expect transparency from managers. The document outlines Gen Y's characteristics and expectations from customers, including customization, accessibility, sharing content, extending experiences through incentives, and using visual content like video.
This document discusses Generation Y (born between 1980-1995). It notes they are confident, independent, and tech/web savvy, preferring communication via technology over traditional means. While ambitious and goal-oriented, Gen Y also values family and a work-life balance over long hours. They are team players who prefer collaboration and expect transparency from managers. The document outlines Gen Y's characteristics and expectations from customers, including customization, accessibility, sharing content, extending experiences through incentives, and using visual content like video.
This document discusses Generation Y (born between 1980-1995). It notes they are confident, independent, and tech/web savvy, preferring communication via technology over traditional means. While ambitious and goal-oriented, Gen Y also values family and a work-life balance over long hours. They are team players who prefer collaboration and expect transparency from managers. The document outlines Gen Y's characteristics and expectations from customers, including customization, accessibility, sharing content, extending experiences through incentives, and using visual content like video.
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GENERATION Y
Presented By Nikhil Chourasia INTRODUCTION •Generation Y, also known as Millennials and Nexters, are the children of Baby Boomers who are born between 1980 and 1995. •This generation is confident, independent, and goal- oriented. Although, technology advances began in the Gen X era. •Generation Y was born into technology and often knows more about the digital world than their teachers and parents. CHARACTERISTICS OF GENERATION Y 1. Tech/Web Savvy: Generation Y prefer to communicate more quickly and effectively via email, social networks or text messaging as opposed to traditional means of communication. The generation are also attracted to organisations where technology is are the forefront of the companies ethos. Traditional companies are less of an attraction for the millennial generation. Technology needs to be part of this generations day to day life. 2. Family Orientated:
The way one see’s the workplace is entirely different
when it comes to Generation Y. Instead of working long shifts to work their way up an organization the millennial generation prefer flexible working schedules and a more rounded work/life balance. Don’t confuse the generation as lazy. Far from it however family life takes priority over the work place. Many Generation Y’s have grown up with overworked parents and this has driven the new perception to work. 3. Ambitious: Generation Y are confident and ambitious. Expectations typically need to be managed as Generation Y’s are confident to take on important roles within organizations as soon as they begin. Giving Generation Y’s the resources they require to see development is a strategic way businesses look to keep the generation happy. Unlike generations before them they are happy to change job roles more often to find the right organization to work within. 4. Team Players:
Teamwork is high on the agenda of Generation Y.
Working as a team is high on the agenda and regular team meetings and collaboration with colleagues is preferred. Generation Y wants to be involved and included. They expect openness and transparency from management and colleagues and seek for this team playing mentality within an organisation. 5. Communicators:
Communication is key for Generation Y however it has to be
on the right terms. Sending a Generation Y an email, a tweet or a Facebook message will receive an instant reply whereas a phone call may take a little longer for a return. Within the office environment Generation Y’s prefer communication via email whereas the baby boomer generation prefer to pick up the phone. Communication which is quick, effective and on Generation Y terms will be conducted in a heartbeat. 6. Like to be loved: Constant feedback, gratitude, relaying to someone they are doing a good job are common characteristics of Generation Y. In generations before this level of communication was unheard of with senior management however Generation Y in the workplace seek this level of love. Having this level of guidance and reassurance is essential when working with and nurturing this generation. CUSTOMER EXPECTATIONS OF GENERATION Y 1. Customize and personalize: Millennials do their research, seeking out information relevant to them. They consider it both easy and sensible so we need to make it easy to find. 2. Be accessible and fast: Millennials live their lives online in a 24/7 world and expect companies to do the same. Closed at night and on weekends won't cut it anymore. 3. Make it shareable: Millennials share what they like. They live through social media. 4. Extend the experience: Millennials have fewer dollars to spend than previous generations so they negotiate everything. They are more apt to pay a little at a time so you need to offer incentives to keep them coming back. Their starting point for price is free. They will pay for service, but you have to earn it. 5. Make it visual: They've watched YouTube turn ordinary people into stars so often it's now expected. You need to use video to make the connection between the Millennial consumer and your brand or product. CONCLUSION GENERATION Y presents the next gigantic opportunity and the next considerable challenge for managers and business leaders in the new economy. As we have seen, Gen Y are upbeat and full of self- esteem. They think education is cool, and they are paving the way to a more open, tolerant society. They also are volunteering more of their time to good causes than perhaps any generation in history.
