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Pohang Steel Company: A Pestel Framework Analysis

Pohang Steel Company conducted a PESTEL analysis to understand the external environment for their proposed steel plant in Odisha, India. The analysis showed: 1. The project faced significant political opposition from local protest groups who argued it would adversely affect the livelihoods of fishermen and adivasi communities by displacing them and destroying forests. 2. There were also environmental concerns about the impacts of the large scale project on local water resources and habitats. 3. Socioeconomic issues included the lack of laws around natural resource usage and the rights of indigenous groups, as well as the arrest of protest leaders for opposing the project.

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Ayush Dharnidharka
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119 views8 pages

Pohang Steel Company: A Pestel Framework Analysis

Pohang Steel Company conducted a PESTEL analysis to understand the external environment for their proposed steel plant in Odisha, India. The analysis showed: 1. The project faced significant political opposition from local protest groups who argued it would adversely affect the livelihoods of fishermen and adivasi communities by displacing them and destroying forests. 2. There were also environmental concerns about the impacts of the large scale project on local water resources and habitats. 3. Socioeconomic issues included the lack of laws around natural resource usage and the rights of indigenous groups, as well as the arrest of protest leaders for opposing the project.

Uploaded by

Ayush Dharnidharka
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Pohang Steel Company

A Pestel framework analysis

GROUP-H1
Ayush Dharnidharka 2018PGP011
Kodaru Sai Rahul 2018PGP020
Sachin Agarwal 2018PGP040
Shalu Chauhan 2018PGP046
Shruti 2018PGP051
Yash Choudhary 2018PGP058
 Ruling BJD government wants to project Orissa as the
state with highest FDI if the POSCO project gets
clearance
 An anti-POSCO movement was led by Abhay Sahoo to
protest against the project
 Another political player in this conflict was the South
Korean government where the president Park Geun-
Hye while on her visit to India in 2014 lent her voice
to the efforts

2
 Overall economic development due to-
1. creation of new jobs and opportunities
2. industrialization of the region
 Livelihood of thirty thousand small scale fishermen
will get affected
 Number of people affected is 2.5 lac whereas
employment is just for 48 thousand
 Government is incurring a loss of 1620 crores in the
overall deal taking the time frame in consideration

3
 The loss of forest lands translates directly to losses in
livelihood , especially of adivasi community
 It adversely affected the livelihood of the people at
the plant, port and mining site
 Formation of protest groups like PKSS(POSCO Kshati
Grasth Sangharsh Samiti) against the project

4
 Finex is an alternative to traditional Blast Furnace iron
making process, which releases harmful gases in the
environment
 POSCO aimed to reduce air and water pollution by
using industry leading processing system
 There have been developments in low carbon
technology for effective recovery of heat wasted in
different iron and steel making processes

5
 The plant would require a lot of water supply which
would affect the water consumption of local residents
 Forest and habitat destruction around the mining area
will be massive
 The natural resources are depleted at a faster rate
which in turn disturbs the balance in ecology

6
 Declared section 144 to restrict public mobility and
gatherings
 On the 12th October 2008 Abhay Sahoo leader of PPSS
was arrested and charged with 25 criminal cases
 Absence of laws on judicious use of natural resources
 PESA Act 1996 and Samata judgement haven’t been
implemented

7
THANK YOU

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