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    Typography Usability & Readability

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    api-294086003
    Font choice should match the design's purpose and personality. It is important to establish a visual hierarchy through techniques like size, weight, and positioning. The font must also be legible for the intended audience and medium. When choosing multiple fonts, limit it to two or three that contrast well but are not too similar. Consider spacing between letters and lines through kerning, leading, and tracking to improve readability.

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    Typography Usability & Readability

    Uploaded by

    api-294086003
    200 views17 pages
    Font choice should match the design's purpose and personality. It is important to establish a visual hierarchy through techniques like size, weight, and positioning. The font must also be legible for the intended audience and medium. When choosing multiple fonts, limit it to two or three that contrast well but are not too similar. Consider spacing between letters and lines through kerning, leading, and tracking to improve readability.

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    Font choice should match the design's purpose and personality. It is important to establish a visual hierarchy through techniques like size, weight, and positioning. The font must also be legible for the intended audience and medium. When choosing multiple fonts, limit it to two or three that contrast well but are not too similar. Consider spacing between letters and lines through kerning, leading, and tracking to improve readability.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    200 views17 pages

    Typography Usability & Readability

    Uploaded by

    api-294086003
    Font choice should match the design's purpose and personality. It is important to establish a visual hierarchy through techniques like size, weight, and positioning. The font must also be legible for the intended audience and medium. When choosing multiple fonts, limit it to two or three that contrast well but are not too similar. Consider spacing between letters and lines through kerning, leading, and tracking to improve readability.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 17

    TYPOGRAPHY

    USABILITY &
    READABILITY
    Obj. 1.01
    What’s the personality?
    Font choice should convey the meaning or
    personality that matches the purpose of the
    design
    • Examples:
    • Sympathy Card – Script
    • Flyer Heading – Decorative

    Which typeface is
    more effective?
    Where do I start?
    Font choice should give visual clues about the order
    text should be read
    • Visual Hierarchy - an arrangement of text in a graduated series to help
    readers scan and know where to enter and exit the text
    • Create hierarchy through
    • Repetition
    • Contrast
    • Changes in weight, scale, positioning, color, tone, spacing, or font
    • Examples:
    • Headline larger than subheadings
    • Using bold, italics, and color for emphasis
    Example of Visual Heirarchy

    YOU WILL READ THIS FIRST


    YOU WILL READ THIS WHEN SKIMMING
    You will probably not read this on a skim.
    You will probably not read this unless a phrase is bolded.
    Your eye will be drawn to this
    before leaving the page because of
    contrast in font category and color.
    Example of Visual Hierarchy
    Example of Visual Hierarchy

    Headings
    formatted
    differently than
    body text
    Too many fonts spoil the design
    Font choice should be limited to 2 or 3 fonts
    • Too many font choices can be distracting
    • Do not mix 2 fonts from the same category
    • Example: Times New Roman for a heading and Palatino for a
    subheading; 2 serif fonts

    Too many fonts used in


    this example
    Good use of font pairing
    Attitude
    is everything!
    Sans Serif paired with a
    Script typeface
    Who is my reader?
    Font choice should consider the target audience
    • Young readers need fonts that accurately display letters
    • Example: The lowercase “a” in Arial is not displayed the way
    young readers learn to write the letter “a” making the font difficult
    to read
    • Teen readers enjoy fonts with a modern or edgy feel
    Readability
    • Consider the target audience

    Clearview typeface for highway signs


    Is the font for digital or print display?
    • Consider the medium –
    • Test the font to see if it is legible on the intended output
    • Test the Size – the vertical height of a character
    • Test the Style – bold, italic, fill color, stroke color, shadow, small caps
    • Test the Spacing
    • Leading – vertical spacing between of lines of text
    • Kerning – horizontal spacing between pairs of letters
    • Tracking – horizontal spacing between all the characters in a
    large block of text.
    Leading
    • Vertical spacing between lines of text.
    • Pronounced “led-ding.”

    • Referred to as line spacing

    • Single Space

    • Double Space

    • Used to:
    • Slightly increase or decrease the length of a column so
    that it is even with an adjacent column
    • To force a block of text to fit in a space that is larger or
    smaller than the text block
    Leading
    Look in the nook to find
    Leading (vertical spacing between lines of text)

    the book t h a t you


    Leading (vertical spacing between lines of text)

    borrowed to read.
    Kerning
    • Horizontal spacing between pairs of letters
    • Used create a more visually appealing and
    readable text.
    • BOOK – before kerning.

    – after kerning the O’s.


    Tracking
    • Horizontal spacing between all characters in a
    large block of text.

    • Makes a block of text more open and airy or more


    dense.

    • Used to expand or contract a block of text for the


    purpose of aligning two columns.
    Examples of Tracking
    Kerning, Leading, Tracking

    LOOK in the nook to find


    Kerning (horizontal spacing between pairs of letters)

    the book t h a t you


    Leading (vertical spacing between lines of text)

    borrowed to read.
    Tracking (horizontal spacing between all
    characters in a large block of text.

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