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    Ogilvy & Mather India

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    khush
    The document provides an overview of the advertising industry and Ogilvy & Mather India. It discusses the global advertising market size, India's growing advertising industry, and the impact of recession. It also introduces David Ogilvy, the founder of Ogilvy & Mather, and gives a breakdown of the Indian advertising sector revenue sources in 2007, which was dominated by television and print. The document appears to be a presentation on Ogilvy & Mather India that covers topics like strategies, case studies, campaigns, SWOT analysis, and proposed strategies.

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    Ogilvy & Mather India

    Uploaded by

    khush
    28 views5 pages
    The document provides an overview of the advertising industry and Ogilvy & Mather India. It discusses the global advertising market size, India's growing advertising industry, and the impact of recession. It also introduces David Ogilvy, the founder of Ogilvy & Mather, and gives a breakdown of the Indian advertising sector revenue sources in 2007, which was dominated by television and print. The document appears to be a presentation on Ogilvy & Mather India that covers topics like strategies, case studies, campaigns, SWOT analysis, and proposed strategies.

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    descrtion about india advertising company

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    The document provides an overview of the advertising industry and Ogilvy & Mather India. It discusses the global advertising market size, India's growing advertising industry, and the impact of recession. It also introduces David Ogilvy, the founder of Ogilvy & Mather, and gives a breakdown of the Indian advertising sector revenue sources in 2007, which was dominated by television and print. The document appears to be a presentation on Ogilvy & Mather India that covers topics like strategies, case studies, campaigns, SWOT analysis, and proposed strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    28 views5 pages

    Ogilvy & Mather India

    Uploaded by

    khush
    The document provides an overview of the advertising industry and Ogilvy & Mather India. It discusses the global advertising market size, India's growing advertising industry, and the impact of recession. It also introduces David Ogilvy, the founder of Ogilvy & Mather, and gives a breakdown of the Indian advertising sector revenue sources in 2007, which was dominated by television and print. The document appears to be a presentation on Ogilvy & Mather India that covers topics like strategies, case studies, campaigns, SWOT analysis, and proposed strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    OGILVY & MATHER

    INDIA
    Presented by :-
    • Overview of the advertising industry Dipesh. J
    • About David Ogilvy Salil. L
    • Introduction of O & M
    • Strategies Pramod. I
    • Case studies Rohan. J
    • Campaigns
    • SWOT Analysis Suchit. K
    • Proposed Strategies Kushal. G
    • Conclusion
    Ganesh. M
    Overview of the Advertising

    Industry
    Worldwide Market of $431 billion

     Growth Potential of 6.7%

     15000 Crores Advertisement Industry in India

     Scaling up of Operations

     Effect of recession on advertising

     Reverse Brain-Drain

     Upcoming Fields include RM and Online advertising


    Break-up Of Advertising Sector
    Revenue in 2007(%)
    2% 1%
    1% Televison
    6%
    Print
    42%
    Cinema

    48% Outdoor

    Radio

    Internet
    At 60 miles an hour the loudest
    noise in this new Rolls-Royce
    comes from the electric clock
    Dove is one-quarter moisturizing
    cream

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