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    Executive Summary, Environment Analysis and Business Description

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    Bë Ň Tőng
    The document outlines the key parts of a business plan including the executive summary, environmental analysis, and business description. [1] The executive summary should describe the vision, missions, goals, and objectives of the business and be written in a simple, engaging way. [2] The environmental analysis evaluates both external factors like political/economic trends and internal factors affecting the business. [3] The business description outlines details of the business like its nature, products/services, equipment, size, personnel needs, and administrative operations.

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    Executive Summary, Environment Analysis and Business Description

    Uploaded by

    Bë Ň Tőng
    337 views15 pages
    The document outlines the key parts of a business plan including the executive summary, environmental analysis, and business description. [1] The executive summary should describe the vision, missions, goals, and objectives of the business and be written in a simple, engaging way. [2] The environmental analysis evaluates both external factors like political/economic trends and internal factors affecting the business. [3] The business description outlines details of the business like its nature, products/services, equipment, size, personnel needs, and administrative operations.

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    ENTREP

    Original Title

    Althea Entrep

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    The document outlines the key parts of a business plan including the executive summary, environmental analysis, and business description. [1] The executive summary should describe the vision, missions, goals, and objectives of the business and be written in a simple, engaging way. [2] The environmental analysis evaluates both external factors like political/economic trends and internal factors affecting the business. [3] The business description outlines details of the business like its nature, products/services, equipment, size, personnel needs, and administrative operations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    337 views15 pages

    Executive Summary, Environment Analysis and Business Description

    Uploaded by

    Bë Ň Tőng
    The document outlines the key parts of a business plan including the executive summary, environmental analysis, and business description. [1] The executive summary should describe the vision, missions, goals, and objectives of the business and be written in a simple, engaging way. [2] The environmental analysis evaluates both external factors like political/economic trends and internal factors affecting the business. [3] The business description outlines details of the business like its nature, products/services, equipment, size, personnel needs, and administrative operations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    EXECUTIVE

    SUMMARY,
    ENVIRONMENT
    ANALYSIS AND
    BUSINESS
    DESCRIPTION
    Objectives:
    At the end of this lesson, the learner should be
    able to
    1.Describe the executive summary
    2.Identify the major areas of an executive
    summary include in the environmental
    analysis and
    3.State the important areas to be included in the
    business description
    Three major parts of the
    Business Plan
    1.Executive Summary
    2.Environment Analysis
    3.Business Description
    Executive Summary
     Is commonly the last section to be
    written after all other major parts have
    been completed, it is the next major part
    of the business plan after the
    introductive.
     It must be written in a simple language
    that can be easily understood and at the
    same time attract the attention and
    influence the decision of the reader.
    Executive Summary include
    the following sections:
    1. Vision, missions, goals, and objectives
    >must depict the fundamental
    characteristics of the business plan.
     Nature
     Philosophical value
     Identity
     And image of the business
    Business Model

    Partner Key activities Customer Customer


    network Offer relationship s
    segments

    Key Distribution
    resources channels

    Cost Revenue
    structure statements
     Business model defines the
    perspective of the operation of
    the business in the terms of
    structure, production,
    operation and financial
    activities
    Environmental Analysis
     It is the strategic tool that
    helps determine the
    external and internal
    factors affecting the
    performance of the
    business.
    Basic element
    for the
    environmenta
    l analysis
    Global analysis
    -evaluate the business
    trend in the worldwide
    market
    Societal analysis
    There different variables affecting the societal
    environment
    1. Political forces
    2. Economic forces
    3. Socioeconomic forces
    4. Technological forces
    5. Ecological forces
    6. Legal forces
    Industry analysis
    Three important related tasks
    1.Conducting a critical evaluation
    2.Evaluating the business position
    3.Determining the most appropriate
    business
    Business
    Description
    A.Nature and a form of business
    B.Present status of a business
    C.Product or service that it plans to
    produce or serve
    D.Various plant and office equipment
    E.Size of the proposed business
    F. Future parties with whom contracts
    maybe necessary
    G.Personnel requirement
    H.Administrative operation

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