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Assignment: Name: Bramhaiah B Reddy

The bank conducted a telemarketing campaign to promote term deposits and build long-term customer relationships. The objective is to identify target customers and factors for successful conversions, to optimize future campaigns. The analysis examines variables like age, education, marital status, call duration, and their relationships. Key insights are that customers with a master's degree who are married have the highest conversion rates, and targeting 1200 calls to this segment could result in 120 new term deposits and maximum profit.

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Bramhananda Reddy
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4K views10 pages

Assignment: Name: Bramhaiah B Reddy

The bank conducted a telemarketing campaign to promote term deposits and build long-term customer relationships. The objective is to identify target customers and factors for successful conversions, to optimize future campaigns. The analysis examines variables like age, education, marital status, call duration, and their relationships. Key insights are that customers with a master's degree who are married have the highest conversion rates, and targeting 1200 calls to this segment could result in 120 new term deposits and maximum profit.

Uploaded by

Bramhananda Reddy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ASSIGNMENT

Name: Bramhaiah B Reddy


Problem Statement
Bank of Corporate conducted a telemarketing campaign for one of its financial products
‘Term deposits’ to build a long-term relationship with the existing customers. These
campaigns need to be cost efficient such that the bank not only increases their overall
revenues but also the total profit.

Assignment Objective
To identify the target customers and the driving factors behind the successful conversion of a
customer and optimize future marketing campaigns.
PART I : Univariate Analysis
Marketing Campaign Optimization
Variable under consideration: Age of the Account Holders
PART I : Univariate Analysis
Marketing Campaign Optimisation
Variable under consideration: Call Duration of Customers
PART I : Univariate Analysis
Marketing Campaign Optimisation
Variable under consideration: Education
Education
3000

2500

2000

1500
Total

1000

500

0
bachelors Doctorate masters
PART I : Univariate Analysis
Marketing Campaign Optimisation
Variable under consideration: Marital Status
Marital Status
3000

2500

2000

1500
Total

1000

500

0
divorced married single
PART II : Bivariate Analysis
Marketing Campaign Optimisation
Variables under consideration: Call Duration Vs Last Contacted
PART II : Bivariate Analysis
Marketing Campaign Optimisation
Variables under consideration: Age Vs Job
PART II : Bivariate Analysis
Marketing Campaign Optimisation
Variables under consideration: Age Vs Education
PART II : Bivariate Analysis
Marketing Campaign Optimisation
Variables under consideration: Education Vs Call Duration
PART III: Major insights
Marketing Campaign Optimisation

1. The Average Call Duration for Each Successful Term Deposit is 10 mins ,so the cost is 100Rs for Each Conversion
2. The Segment with Masters and Married have highest Conversion Rates hence this segment could be targeted
3. To Get the Maximum Profit Bank should consider the segment of Masters and Married with approx. 1200 calls to get the conversion
of 120 Term deposits.

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