Lecture 3 Communications and MIL

MEDIA AND INFORMATION LITERACY (MIL)
INTRODUCTION TO MIL (PART 2)

• Communication, Media, and Information
• Media Literacy, Information Literacy, and Digital Literacy
• Media and Information Literacy(MIL)
Formative Assessment: Recitation
• What is
communication?
• Why do we
communicate?
• How do we
communicate?
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WHAT IS
the act or process of using words,
COMMUNICATION?
sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)
the exchange of information and the

expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial expressions
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PROCESS OF COMMUNICATION
Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

TRANSMISSION MODELS
Lasswell’s Communication Model (1948)
Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)
Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

RECEPTION MODEL
Osgood- Schramm Model OfCommunication (1954)
Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

TRANSMISSION MODELS
Westley and MacLean’s Model of Communication (1957)
• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)
Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/

RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)
Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

Formative Assessment: Recitation
• Why is communication a
process?
• What are the important
elements of communication?
• How can we achieve an
effective communication
with other people?
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PICTURE ANALYSIS
Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

PICTURE ANALYSIS
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How is communication affected bymedia
and information?
MEDIA Communication INFORMATION
 Communication  data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
FORMATIVE ASSESSMENT: RECITATION
 How do you use Facebook as
a tool or medium for
communication?
 How did Facebook affect or
change the way we
communicate with other
people?
FORMATIVE ASSESSMENT: RECITATION
 How did Facebook affect
the quantity and quality of
information available to
people? Is it a good thing
or bad thing?
SOMETHING TO THINK ABOUT!
“The speed of communications is wondrous
to behold. It is also true that speed can
multiply the distribution of information that
we know to be untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html
TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.
• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
• The ability to use digital technology,
Technology communication tools or networks to
(Digital) Literacy locate, evaluate, use, and create
information.
Source: MIL Curriculum for Teachers by UNESCO, 2011
FORMATIVE ASSESSMENT: 3 Circle VennDiagram
Media Literacy
Technology
Information
(Digital)
Literacy
Literacy
CLASS DISCUSSION
Guide Questions
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or related to
each other?
MEDIA AND INFORMATION LITERACY (MIL)
Media and Information
Literacy (MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens
Source: MIL Policy and Strategy Guidelines by UNESCO, 2013
Core Subject Title:
MEDIA AND INFORMATION LITERACY(MIL)
Core Subject Description:
The course introduces the learners to basic
understanding of media and information as
channels of communication and tools for the
development of individuals and societies. It also
aims to develop students to be creative and
critical thinkers as well as responsible users and
competent producers of media and information.
Media And Information Literacy (MIL) Curriculum Guide By DepEd
The K to 12 Toolkit (2012) byDepEd
Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf
REFERENCES
 Media and Information Literacy Curriculum Guide by
DepEd
 Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
 UNESCO Media and Information Literacy Curriculum for
Teachers
 http://communicationtheory.org/category/communicati
on-models/page/2/
REFERENCES
 http://communicationtheory.org/types-of-communication/
 http://www.unesco.org/new/en/communication-and-
information/media-development/media-literacy/mil-as-
composite-concept/
 http://unesdoc.unesco.org/images/0022/002246/224655e.
pdf
 http://www.unescobkk.org/fileadmin/user_upload/ict/Wor
kshops/RDTC_15ch/S6D3-Ramon.pdf

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MEDIA AND INFORMATION LITERACY (MIL)

INTRODUCTION TO MIL (PART 2)

the exchange of information and the

Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/

Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

Who Says What In Which To Whom With what

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

• The ability to recognize when information

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