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8 Key Brochure Design Elements Technical Writing

This brochure discusses the key elements of an effective brochure design. It explains that brochures are paper documents used to advertise and introduce companies, products, or services. The document then outlines 7 key design elements for an effective brochure: 1) using an eye-catching cover with an image, logo, and compelling phrase; 2) including compelling text to attract readers; 3) using color to set the tone; 4) selecting an easy to read font in different sizes; 5) organizing information with boxes; 6) choosing an appropriate fold like a z-fold or trifold; and 7) including 2-4 photographs to bring the brochure to life.

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Aprylle Maye Mauyao
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1K views29 pages

8 Key Brochure Design Elements Technical Writing

This brochure discusses the key elements of an effective brochure design. It explains that brochures are paper documents used to advertise and introduce companies, products, or services. The document then outlines 7 key design elements for an effective brochure: 1) using an eye-catching cover with an image, logo, and compelling phrase; 2) including compelling text to attract readers; 3) using color to set the tone; 4) selecting an easy to read font in different sizes; 5) organizing information with boxes; 6) choosing an appropriate fold like a z-fold or trifold; and 7) including 2-4 photographs to bring the brochure to life.

Uploaded by

Aprylle Maye Mauyao
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Brochure

Jianne Steffi G. Lino, LPT


What is a BROCHURE?
A brochure is an informative paper document for advertising,
which can be folded into a template, pamphlet or leaflet.
Brochures are promotional documents, primarily used to
introduce a company, organization, products or services and
inform potential customers or members of the public of the
benefits. They are usually distributed inside newspapers, handed
out personally or placed in brochure racks in high traffic
locations.
5 Alernative
uses of
Brochure
1. Brochures as Restaurant
Menus/Recipes
2. Brochures as Invitations
3. Brochures as Presentation
Package
4. Brochures as a Resume
5. Brochures as Maps
7 Key
Brochure
Design
Elements
1. Command attention with the cover
Create a cover that catches the eye of a potential customer or
client. Such a cover has an uncluttered design and typically
consists of three elements:
a. an image that stands out
b. the company’s logo
c. a phrase that captivates the reader to learn more. (the
most effective phrase is in large type, usually fewer than ten words
and placed at the top of the brochure.)
2. Attract attention with
compelling text
The cover design might cause people to pause, but the
phrase on the cover is the invitation to pick up the brochure
and read it. These are a couple of ways to arouse the
reader’s curiosity to look further. One technique is to ask a
question on the front and answer it within. The other
technique is to start a phrase on the cover and continue it
inside the brochure.
3. Set the tone with color
Color is a great way to set the mood of your
message. If your business or service is fun and
unusual, bright colors will help to enhance this
perception. Neutral hues are better suited for a
more serious business message.
4. Choose the right font and
font size
Selecting the right font is another way to set the mood of your
message. Comic sans, for example, is not an appropriate font
for a brochure about a surgical center. Also, make sure that the
font is easy to read. Use different sizes to highlight the
importance of the information. The most important information
should be in the largest size with subheadings in a smaller font.
Different sizes also help to provide visual interest.
5. Organize with boxes

Boxes are another means of drawing


attention to key images and/or
information. Use this sparingly.
Otherwise, you defeat the purpose
of using them.
6. Choose an appropriate fold.
Two common types of brochure folds:
1. Z-fold- used when a lot of information is presented.
Only one panel at a time is displayed, and this presentation
helps with keeping the reader from being bombarded with too
much information
2. Trifold- it is appropriate for brochures with less
information and a large central image.
7. Bring the brochure to life
with photographs
Pictures are another way to communicate
your company’s message without using text.
Don’t rely too heavily on them, however,
only use 2-4 pictures so the reader isn’t
overwhelmed.
Thank you!

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