Probability Sampling
Probability Sampling
Probability Sampling
Sampling
GROUP 1
Probability Sampling- is a sampling technique in
which sample from a larger population are chosen
using a method based on the theory of probability.
For a participant to be considered as a probability
sample, he/she must be selected using a random
selection.
-uses statistical theory to select
randomly, a small group of people (sample) from an
existing large population and then predict that all
their responses together will match the overall
population.
Types of Probability
Sampling
Simple Random Sampling
- as the name suggests is a completely
random method of selecting the sample. This
sampling method is as easy as assigning
numbers to the individuals (sample) and then
randomly choosing from those numbers
through an automated process. Finally, the
numbers that are chosen are the members that
are included in the sample
Systematic sampling
-is a probability sampling method where
the elements are chosen from a target
population by selecting a random starting point
and selecting other members after a fixed
‘sampling interval
Cluster Sampling
-is a sampling plan used when mutually
homogeneous yet internally heterogeneous
groupings are evident in a statistical population. It is
often used in marketing research. In this sampling
plan, the total population is divided into these groups
(known
Inbox
as clusters) and a simple random sample of
the groups is selected.
Stratified Sampling
-is a method of sampling from a
population which can be partitioned into
subpopulations. In statistical surveys, when
subpopulations within an overall population
vary, it could be advantageous to sample each
subpopulation independently.
Uses of Probability
Sampling
*when you use non-probabilistic sampling you can NOT extrapolate
what you find to all the population