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Eastman Kodak: A Profile

Eastman Kodak has been a leader in photography since 1879, inventing many technologies like transparent film and roll film. Its mission is now to lead in digital imaging by moving from film to digital products, increasing market share, and expanding globally. It operates through three business units and has faced financial difficulties recently due to declining film sales and a large workforce. While Kodak still dominates film, it aims to grow its share of the emerging digital market despite competition from companies like Fuji.

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Pramod Kumar
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275 views14 pages

Eastman Kodak: A Profile

Eastman Kodak has been a leader in photography since 1879, inventing many technologies like transparent film and roll film. Its mission is now to lead in digital imaging by moving from film to digital products, increasing market share, and expanding globally. It operates through three business units and has faced financial difficulties recently due to declining film sales and a large workforce. While Kodak still dominates film, it aims to grow its share of the emerging digital market despite competition from companies like Fuji.

Uploaded by

Pramod Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Eastman Kodak

A profile
Brief History
 1879 – Dry plate technology invented.
 1884 – George Eastman –
Eastman Dry Plate and Film Co.
 1884 - Negative paper invented.
 1885 – First Transparent film.
 1888 – First ‘Kodak’ camera – “you
push the button, we do the rest”
 1891 – First Daylight loading camera.
 1892 – Eastman Kodak formed.
 1896 – Motion picture film, X-rays
 1900 – Brownie Camera
Mission
 To be the world leader in imaging.

 Objectives:
 Move away from Film to Digital products
 Increase market share
 Reduce costs, inventory
 Expand markets around the world
Business Units
 Consumer Digital Imaging Group (CDG),
 Film, Photofinishing and Entertainment Group
(FPEG), and
 Graphic Communications Group (GCG).
BCG Matrix
Financial Performance
2001 2000 1999

Net sales 13,234 13,994 14,089


Cost of goods sold 8,670 8,375 8,086

Gross profit 4,564 5,619 6,003


Selling, general and administrative expenses 2,627 2,514 2,701
Research and development costs 779 784 817
Goodwill amortization 154 151 145
Restructuring costs (credits) and other 659 -44 350

Earnings from operations 345 2,214 1,990


Interest expense 219 178 142
Other income (charges) -18 96 261

Earnings before income taxes 108 2,132 2,109


Provision for income taxes 32 725 717

Net Earnings 76 1,407 1,392

Basic earnings per share 0.26 4.62 4.38


Quarterly Revenue
Quarterly Income
Competition:
Fuji Financial Performance?
 Graphs?
Marketshare
Film
 Down from near monopoly to about 70% in

film.
 Competitors – Fuji, Agfa

 Digital Market Share?


SWOT
 Strengths
 Research division
 Quality
 Brand Recognition
 Weaknesses
 Lumbering giant?
 $144K per employee, vs. $385K at FUJI
SWOT (continued)
 Opportunities
 Digital imaging
 Threats
 Competition in digital market
 Economy
 Terrorism – less tourism, less photography.
Community
 Minorities, homeless women, education
 Recycling
 Sponsorship of various projects – National
Geographic, etc.
Future Outlook ?

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