This document discusses various types of media language used to convey meaning, including visual, aural, written, verbal and non-verbal language. It explains that media language is chosen specifically to generate effects and meanings through signs and symbols. Codes and conventions are systems that create meaning in media texts through technical elements like camera work and symbolic elements like character actions. Setting, characters, props, sound, narrative and image analysis are some of the elements that make up codes and conventions. Semiotics is the study of signs and symbols in communication systems.
This document discusses various types of media language used to convey meaning, including visual, aural, written, verbal and non-verbal language. It explains that media language is chosen specifically to generate effects and meanings through signs and symbols. Codes and conventions are systems that create meaning in media texts through technical elements like camera work and symbolic elements like character actions. Setting, characters, props, sound, narrative and image analysis are some of the elements that make up codes and conventions. Semiotics is the study of signs and symbols in communication systems.
This document discusses various types of media language used to convey meaning, including visual, aural, written, verbal and non-verbal language. It explains that media language is chosen specifically to generate effects and meanings through signs and symbols. Codes and conventions are systems that create meaning in media texts through technical elements like camera work and symbolic elements like character actions. Setting, characters, props, sound, narrative and image analysis are some of the elements that make up codes and conventions. Semiotics is the study of signs and symbols in communication systems.
This document discusses various types of media language used to convey meaning, including visual, aural, written, verbal and non-verbal language. It explains that media language is chosen specifically to generate effects and meanings through signs and symbols. Codes and conventions are systems that create meaning in media texts through technical elements like camera work and symbolic elements like character actions. Setting, characters, props, sound, narrative and image analysis are some of the elements that make up codes and conventions. Semiotics is the study of signs and symbols in communication systems.
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MEDIA AND INFORMATION
LANGUAGE Media language:
– The Grammar of Film. Media language is the way in which
the meaning of a media text is conveyed to the audience. One of the ways Media Language works is to convey meaning through signs and symbols suggested by the way a scene is set up and filmed. TYPES OF MEDIA LANGUAGE: • Visual Language • Aural Language • Written Language • Verval Language • Non-verval Language VISUAL LANGUAGE: - Television and film. What is on the screen has been chosen specifically to generate a series of effects and meanings (semiotics). Specific camera angles and movement are chosen to tell the story and meaning of that scene. Aural Language: - In print-based media, also in text such as captions for photographs. The language chosen generates meaning. Captions allow the publication to present a story in a particular way. Written Language: - This is the print-based media, also in text such as captions for photographs. The language chosen generates meaning. Captions allow the publication to present a story in a particular way. Verbal Language:
- In media areas such as television, radio and film. How the
language is delivered and its context used are important factors in the way meaning is generated for the audience. Non-Verbal Language: - This is in terms of body language: gestures and actions. The meaning received by the audience is seen through how the actor uses their body. What is a media text? - The media text is any media product we wish to examine. Every description or representation of the world, fictional or otherwise, is an attempt to describe or define reality, and is in some way a construct of reality, a text. - In Media Studies, “text” is utilized depict any media item, for example, TV programs,Photos,Adverts,newspaper adverts,Film,Radio programs,Wep pages and so forth. “Text” are therefore the main point of our study in understanding how media languages create meaning. Codes and convention: - Codes are systems of signs, which create meaning. Codes can be divided into two categories – technical and symbolic. Technical codes are all the ways in which equipment is used to tell the story in a media text, for example the camera work in a film. Symbolic codes show what is beneath the surface of what we see. For example, a character's actions show you how the character is feeling.Some codes fit both categories – music for example, is both technical and symbolic. - Conventions are the generally accepted ways of doing something. There are general conventions in any medium, such as the use of interviewee quotes in a print article, but conventions are also genre specific. - Codes and conventions are used together in any study of genre – it is not enough to discuss a technical code used such as camera work, without saying how it is conventionally used in a genre. What make Up CodeS and conventionS? Setting can be use for a number of purposes such as: 1. Realism (Time and Place of setting is made know). 2. Atmosphere (Reinforce desired mood). 3. Symbolism (Can be conveyed through the setting).
Theme - The subject, or a specific theme in a scene or intire film. Characters Sympathetic characters – With whom the audience strongly identifies with. They share qualities and values. Unsympathetic characters – Audience dislike them. They increase sympathy to main character. Setting Stereotypes – can reinforce existing ways of thinking about certain groups-appeal to the prejudices of the audience. Props - Props, sets and location can influence our interpretation of character as contribution to the atmosphere of the film. Sound - Sound builds up the atmosphere. Narrative and plot - A linear plot, manipulation of time, suspense, a climax and resolution, a sting in the tail, and an open ending. - Narrative is the media term for story telling. Narrative is the way the different elements in a story are organised to make a meaningful story. Some of these elements can be facts as in a documentary, or characters and action as in a drama. - Plot is a literary term used to describe the events that make up a story, or the main part of a story. These events relate to each other in a pattern or a sequence. The structure of a novel depends on the organization of events in the plot of the story. Image analysis What is Image Analysis? - Image analysis is the extraction of meaningful information from images; mainly from digitalimages by means of digital image processingtechniques. Image analysis tasks can be as simple as reading bar coded tags or as sophisticated as identifying a person from their face. Form (How the Image is Create)
- Framing defines the position from which the Image created. It is the border between the spacewe are allowed to see and that which is out of our sight. All frame have a shape. Content (what Is in the Image) - Mise-en-scene means ‘Put into the scene’, mise-en-scene refers to anything that goes into a shot, including sets, props, actors, costumes, camera movements and performance. It is often seen a the principle vehicles by which the film’s meaning is conveyed.
There are three Main parts of Mine-en-scene analysis:
1. The subject 2. The lightning 3. The setting Semiotics - Semiotics (also called semiotic studies) is the study of sign process (semiosis). It includes the study of signs and sign processes, indication, designation, likeness, analogy, allegory, metonymy, metaphor, symbolism, signification, and communication. It is not to be confused with the Saussurean tradition called semiology, which is a subset of semiotics. The semiotic tradition explores the study of signs and symbols as a significant part of communications. Different from linguistics, semiotics also studies non-linguistic sign systems.
