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Codes, Conventions and Messages of Mil

The document discusses various concepts related to media including codes, conventions, messages, audience, producers, and sponsors. Codes are systems of signs that create meaning and can be technical or symbolic. Conventions are generally accepted ways of doing something that are genre specific. Messages are communications sent by media to its audience. The audience is the group that participates in or encounters a work of art. Producers plan and coordinate aspects of production. Sponsors are people or groups responsible for supporting an event or activity.

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5K views15 pages

Codes, Conventions and Messages of Mil

The document discusses various concepts related to media including codes, conventions, messages, audience, producers, and sponsors. Codes are systems of signs that create meaning and can be technical or symbolic. Conventions are generally accepted ways of doing something that are genre specific. Messages are communications sent by media to its audience. The audience is the group that participates in or encounters a work of art. Producers plan and coordinate aspects of production. Sponsors are people or groups responsible for supporting an event or activity.

Uploaded by

MaKenJi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PRINTED

MEDIA

ELECTRONI CLASSIFICATIO MASS


C MEDIA N OF MEDIA MEDIA

SOCIAL
MEDIA
CODES
-are systems of signs,
which create, meaning.
It is divided into two
categories—technical
and symbolic.
-are all the ways in which equipment is used
to tell the story in a media text.
EXAMPLE: the camera work in a film.

SYMBOLIC CODES
-show what is beneath the surface of what we
see.
EXAMPLE: a character’s actions show you how
the character is feeling.

NOTE:
Some codes fit both categories--music is both
technical and symbolic.
CONVENTIONS
-are the generally
accepted ways of
doing something. It
is genre specific.
HOW CODES AND CONVENTIONS APPLY
IN MEDIA
Codes and conventions are used together
in any study of genre-it is not enough to
discuss a technical code used such as camera
work, without saying how it is conventionally
used in a genre.

EXAMPLE:
The technical code of lighting is used in some
way in all film genres. It is convention of the
MESSAGE
is a communication
sent by the media to
its audience.
What do you think will
happen if the media
was not able to give
messages to its
audience properly?
IDENTIFICATION:
1. are systems of signs, which create,
meaning.
2. are all the ways in which
equipment is used to tell the story in
a media text.
3. show what is beneath the surface
of what we see.
4. are the generally accepted ways of
AUDIENCE
Is a group of people
who participate in a
show or encounter in a
work of art. (listeners,
players, fans)
PRODUCERS
Plans and coordinates
various aspects of film
production, such as selecting
script, coordinating writing,
directing and editing, and
arranging financing.
SPONSORS
Refers to a person,
company or organization
with some sort or
responsibility for an
event, activity or person.

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