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    Mapeh 6

    Uploaded by

    Miles Amit
    The document discusses key elements and principles of art such as emphasis, contrast, rhythm, movement, pattern, repetition, unity, variety, and proportion. It then discusses the use of computers in visual media and digital art versus computer art. Finally, it discusses logos including what they represent, logo design, different types of logos to consider, and things to consider when making effective logos such as symbols, colors, words, shapes, fonts, proportions, uniqueness, and individuality.

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    © All Rights Reserved
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    Mapeh 6

    Uploaded by

    Miles Amit
    934 views82 pages
    The document discusses key elements and principles of art such as emphasis, contrast, rhythm, movement, pattern, repetition, unity, variety, and proportion. It then discusses the use of computers in visual media and digital art versus computer art. Finally, it discusses logos including what they represent, logo design, different types of logos to consider, and things to consider when making effective logos such as symbols, colors, words, shapes, fonts, proportions, uniqueness, and individuality.

    Original Description:

    LESSON 1-5

    Original Title

    MAPEH 6

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    The document discusses key elements and principles of art such as emphasis, contrast, rhythm, movement, pattern, repetition, unity, variety, and proportion. It then discusses the use of computers in visual media and digital art versus computer art. Finally, it discusses logos including what they represent, logo design, different types of logos to consider, and things to consider when making effective logos such as symbols, colors, words, shapes, fonts, proportions, uniqueness, and individuality.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    934 views82 pages

    Mapeh 6

    Uploaded by

    Miles Amit
    The document discusses key elements and principles of art such as emphasis, contrast, rhythm, movement, pattern, repetition, unity, variety, and proportion. It then discusses the use of computers in visual media and digital art versus computer art. Finally, it discusses logos including what they represent, logo design, different types of logos to consider, and things to consider when making effective logos such as symbols, colors, words, shapes, fonts, proportions, uniqueness, and individuality.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 82

    ELEMENTS

    OF ART
    T______
    principle
    s OF ART
    B______
    E_______
    Emphasis
    C_______
    Contrast
    R_____
    a__
    M_______
    Rhythm
    and
    Movement
    P______
    a__
    R_________
    Pattern
    and
    Repetition
    U____
    Unity
    V______
    Variety
    P_________
    Proportion
    Computer
    Uses of
    Computer in
    visual media
    vs.
    Digital
    Art
    nd
    LOGOS
    •These are symbols. Each word, font color,
    shape, or image means or represents
    something. It convey a message, information,
    embody ideas about that which it represents.
    In businesses whey are often employed, logos
    set companies, or organization products, or
    services apart from each other.
    Logo design
    •Aims to communicate a
    message to its viewers. It has to
    be strong, interesting, and
    unique.
    Logo designers
    •The artists who attend
    to the visual
    presentation of a logo.
    DIFFERENT
    KINDS OF
    LOGOS
    PERSONAL LOGOS
    •Logos as personal images are used to
    brand possession, achievement or even
    one’s identity. Through logos, simple but
    strong declaration such as “This is mine, I
    own that,” “I made this” seemed to be an
    ancient practice.
    crests
    •Crests are logos that are
    used to identify a family,
    country, or organization.
    Business and product logos
    •Each business aimed to have a logo
    that was not just more identifiable,
    visible. And recognizable, but that
    when seen would mean a better
    company, product, or service.
    THINGS TO
    CONSIDER IN
    MAKING EFFECTIVE
    LOGO
    SYMBOLS
    •Make people instantly thinks
    of traits or message that they
    associated with a company,
    group, product or service.
    colors
    •Every color has a psychological
    effect that a logo designer can
    use to his her advantage. Color
    can create varied emotions
    within customers.
    Words, texts
    •It sometimes pay to just put the
    company name and slogan, in as
    few words as possible to send
    message across. In this way, it is
    easier to see and remember.
    Shapes, symmetry, balance
    •The use of simple, geometric
    shapes, like the triangle, square
    and circle are quite popular in
    logo design. It can quickly impress
    a unique identity in the eyes of
    viewers.
    Fonts, typeface
    •The style of the lettering or
    typeface speaks a lot about the
    visual story of a logo. Fonts that
    are casual, hip, and fun-looking
    on the same sign would appear
    inappropriate, silly and confusing.
    Proportions, size
    •Logos to be effective should be able to
    work across an array of media
    applications. They should be versatile
    and flexible for their many uses. Well-
    designed logos should look just as great
    on billboards, streamers, posters, clothes,
    stationaries, bags, etc.
    Uniqueness and individuality
    •Create logos that are elegant,
    meaningful and timeless. Many of
    them are simple yet legendary. It
    must be wonderful feeling to be able
    to create amazing logos!

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