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    Yelp Presentation

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    api-463045089
    Yelp is a social networking platform that allows users to find and review local businesses. It was founded in 2004 to help people discover great local businesses like restaurants, dentists, and mechanics. Key features include finding nearby events, reading and writing reviews of businesses, and interacting with other Yelp users. The intended audience is the 35 million monthly visitors who use Yelp to find trusted recommendations and information about businesses wherever they are.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Yelp Presentation

    Uploaded by

    api-463045089
    451 views10 pages
    Yelp is a social networking platform that allows users to find and review local businesses. It was founded in 2004 to help people discover great local businesses like restaurants, dentists, and mechanics. Key features include finding nearby events, reading and writing reviews of businesses, and interacting with other Yelp users. The intended audience is the 35 million monthly visitors who use Yelp to find trusted recommendations and information about businesses wherever they are.

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    yelp presentation

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    Yelp is a social networking platform that allows users to find and review local businesses. It was founded in 2004 to help people discover great local businesses like restaurants, dentists, and mechanics. Key features include finding nearby events, reading and writing reviews of businesses, and interacting with other Yelp users. The intended audience is the 35 million monthly visitors who use Yelp to find trusted recommendations and information about businesses wherever they are.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    451 views10 pages

    Yelp Presentation

    Uploaded by

    api-463045089
    Yelp is a social networking platform that allows users to find and review local businesses. It was founded in 2004 to help people discover great local businesses like restaurants, dentists, and mechanics. Key features include finding nearby events, reading and writing reviews of businesses, and interacting with other Yelp users. The intended audience is the 35 million monthly visitors who use Yelp to find trusted recommendations and information about businesses wherever they are.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    +

    YELP
    Category: Social Networking
    Social Media Presentation
    Larissa Lundquist
    + 1

    What is the purpose of Yelp?


    Yelp’s purpose is To connect people with great local
    businesses like dentists, hair stylists, restaurants and
    mechanics. Additionally, you can discover events, lists, reviews.
    Yelp also invites you to chat with other “Yelpers” to get inside
    scoops and opinions on a variety of businesses.
    + 2

    Background information/facts about


    Yelp

     Founded in 2004 to help people find great local businesses

     Yelp makes money by selling ads to local businesses

     Paying advertisers can never change or re-order their


    reviews

     There have been more than 184 million reviews written by


    Yelpers, just in Q1 2019!
    + 3

    Popular features of Yelp


     Use Yelp to find local events

     Setup an account for free


    and review/discover
    businesses all around the
    world

     Access Yelp on your phone


    via Yelp’s mobile app

     Bethe first to find the latest


    and greatest business
    openings

     Business owners or
    managers can set up a free
    account to promote their
    business
    https://www.maximizingmoney.com/res
    taurant-dining-deals/yelp/
    + 4

    Who is the intended audience?

    35 MILLION
    MONTHLY
    VISITORS!
    Yelp has a monthly average of 35 million
    unique visitors who visited the Yelp app
    and 69 million unique visitors who visited
    Yelp online in Q1 2019
    More Yelp Statitistics
    + 5

    How does Yelp fit into the


    characteristics of social media?
    Defining Aspects found Aspects found Aspects found
    Aspects of on Facebook on Instagram on Yelp
    Social
    Network:
    Network of Yes (friend Yes (followers) Yes (friends)
    personal requests)
    relationships
    Network of social Yes (groups, Yes (pages) Yes (yelpers)
    interactions pages, market)

    Website or app
    which enables
    users to
    communicate by
    posting
    information,
    comments,
    messages,
    images, etc.
    + 6

    Why might we care/adopt about


    Yelp?

    If you answered YES


    to any of these
    questions, then Yelp
    Are you is the right website
    traveling or
    Do you enjoy
    Do you want to
    know which
    new to the area for you! With 184
    and are unsure
    local events? businesses are
    best?
    what to do, million reviews
    where to go, or
    who to trust? written by Yelpers
    across the world by
    the end of Q1 2019,
    you can be sure to
    find the information
    you’re looking for.
    + 7

    What are the uses of Yelp?

    Yelp user’s most popular searches


    25
    20
    15
    10
    5
    Percent of users
    0
    + 8

    Would you use Yelp? Why or why not?

    YES! Yelp is a very helpful app


    for travel, for discovering new
    places around my neighborhood,
    and for promoting local
    businesses.

    Yelp is also a great app for social


    networking–chatting with other
    yelpers who were at the same
    event as you were can be so fun!

    Are you convinced Yelp is


    right for you? Click on the
    home button to the left
    and check out their
    website for yourself!
    +

    Thank you for your time!


    For more information, feel free to contact me at
    [email protected]

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