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    Internship Report

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    Dhanush Achwani
    The document provides an overview of Synup, a company that helps businesses improve local marketing through customer experience management. Key points: - Synup was launched in 2014 in Bangalore, India to help brands overcome challenges in customer experience management. - By the end of 2018, Synup had grown 300% and continues growing rapidly, offering a suite of local marketing tools including location management, reviews, and analytics. - In 2017, Synup received Series A funding of $6 million from three investors to further develop its products and expand globally.

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    Internship Report

    Uploaded by

    Dhanush Achwani
    70 views15 pages
    The document provides an overview of Synup, a company that helps businesses improve local marketing through customer experience management. Key points: - Synup was launched in 2014 in Bangalore, India to help brands overcome challenges in customer experience management. - By the end of 2018, Synup had grown 300% and continues growing rapidly, offering a suite of local marketing tools including location management, reviews, and analytics. - In 2017, Synup received Series A funding of $6 million from three investors to further develop its products and expand globally.

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    INternship report

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    The document provides an overview of Synup, a company that helps businesses improve local marketing through customer experience management. Key points: - Synup was launched in 2014 in Bangalore, India to help brands overcome challenges in customer experience management. - By the end of 2018, Synup had grown 300% and continues growing rapidly, offering a suite of local marketing tools including location management, reviews, and analytics. - In 2017, Synup received Series A funding of $6 million from three investors to further develop its products and expand globally.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    70 views15 pages

    Internship Report

    Uploaded by

    Dhanush Achwani
    The document provides an overview of Synup, a company that helps businesses improve local marketing through customer experience management. Key points: - Synup was launched in 2014 in Bangalore, India to help brands overcome challenges in customer experience management. - By the end of 2018, Synup had grown 300% and continues growing rapidly, offering a suite of local marketing tools including location management, reviews, and analytics. - In 2017, Synup received Series A funding of $6 million from three investors to further develop its products and expand globally.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    UNRESTRICTEDSHIP REPORT(WEEK

    1)
    SYNUP
    INDUSTRY PROFILE
    INTRODUCTION

    • THE GLOBAL CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE IS EXPECTED TO REACH USD
    32.49 BILLION BY 2025, ACCORDING TO A NEW REPORT BY GRAND VIEW RESEARCH, INC.,
    PROGRESSING AT A CAGR OF 22.9% DURING THE FORECAST PERIOD. GROWING FOCUS OF
    BUSINESS ORGANIZATIONS ON RETAINING THEIR CUSTOMERS BY PROVIDING CONSISTENT AND
    ENHANCED CUSTOMER EXPERIENCE ACROSS MULTIPLE CHANNELS IS ONE OF THE KEY TRENDS
    STIMULATING MARKET GROWTH.
    • CLOUD-BASED IMPLEMENTATION OF CUSTOMER EXPERIENCE MANAGEMENT IS EXPECTED TO GAIN
    TRACTION OVER THE FORECAST PERIOD. THIS GROWTH CAN BE ATTRIBUTED TO RISING NUMBER OF
    ORGANIZATIONS USING CLOUD DEPLOYMENT MODELS AT THEIR CONTACT CENTER TO EFFECTIVELY
    ENGAGE CUSTOMERS ACROSS DIFFERENT CHANNELS SUCH AS MOBILE, EMAIL, CALL CENTER,
    SOCIAL MEDIA, AND CHAT.
    GROWTH

    • BY THE END OF 2018, THE COMPANY HAS


    GROWN BY 300% AND CONTINUES TO
    GROW RAPIDLY.
    COMPANY PROFILE
    WHAT WE DO ?

     SYNUP HELPS BUSINESSES UNLOCK THE POWER OF LOCAL


    MARKETING BY IMPROVING BRAND AWARENESS, CUSTOMER
    ACQUISITION, AND SALES RESULTS. BRANDS CAN ENHANCE,
    DISTRIBUTE, ANALYZE, AND OPTIMIZE THEIR LOCAL CONTENT
    ACROSS ALL DIGITAL CHANNELS FROM A SINGLE PLACE TO BE
    FOUND AND CHOSEN BY CUSTOMERS.
    HISTORY

    • SYNUP WAS LAUNCHED ON 21 MAY 2014 WITH THE PURPOSE OF HELPING INDIAN BRANDS
    OVERCOME CHALLENGES THEY FACED WITH RESPECT TO
    CUSTOMER EXPERIENCE MANAGEMENT.
    • SYNUP HAS EVOLVED AS A PIONEER IN THE CEM SPACE WITH A SUITE OF WORLD-CLASS
    PRODUCTS THAT HAVE BEEN
    IMPLEMENTED BY REVERED MARKET LEADERS.
    QUCIK REVIEW

    • WHO STARTED IT?


    • CO-FOUNDER & CEO
    • ASHWIN RAMESH, NILADRI SARKAR
    • IN BANGALORE
    BRANCHES

    • BANGALORE
    • NEW YORK, NY
    CERTIFICATION & FUNDING

    • ISO 27001 CERTIFICATION


    • SEP 24, 2017 - SERIES A – SYNUP
    • NO. OF INVESTORS – 3 , MONEY RAISED : $6M
    • VERTEX VENTURES
    • VERTEX VENTURES SOUTHEAST ASIA AND INDIA
    • PRIME VENTURE PARTNERS
    TYPES OF PRODUCTS

    • COMPREHENSIVE LOCAL MARKETING TOOLS


    • SYNUP OFFERS THE MOST COMPLETE LOCAL MARKETING TOOLSET. OUR SOFTWARE MAKES IT EASY FOR
    YOU TO MANAGE YOUR LOCATION DATA, PRESENCE, REPUTATION AND ANALYTICS.
    • LOCATION MANAGEMENT
    • IMPROVE STAR RATINGS
    • INSTANT SYNC
    • NICHE SPECIFIC
    • MONITOR INTERACTIONS
    • RESPOND BACK
    • ANALYTICS
    • WIDGETS
    SWOT

    • STRENGTH- TIMELY DELIVERIES, LOW PRICE


    • WEAKNESS- WORKSTYLE IS A LITTLE MONOTONOUS, BUT IT'S IMPROVING
    CAREER GOALS ARE NOT DEFINED

    • OPPORTUNITIES- GLOBAL MARKET


    • THREAT- SUSTAINING MAN POWER
    STRUCTURE

    • CO-FOUNDERS
    • CEO
    • CTO
    • COO
    • CFO
    • MANAGERS OF FINANCE, MARKETING, HR
    • EMPLOYEES
    FORM

    • LINE AND STAFF ORGANISATION WITH AN INFORMAL APPROACH.


    CREDITS

    • DHANUSH ACHWANI
    • PES1201700825
    • DEPARTMENT OF BBA
    • PES UNIVERSITY

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