PROPOSAL FOR FREDDYS cafe

In 5 minutes
learn how
Ivoke can
change the fate
of your Brand
 Ivoke can

Transform brands in reality by simulating their presence virtually

Creating digital brand presence

Design and Development of websites, software, Apps
Animations and Video Marketing
Adapt and promote ATL & BTL Campaigns online
Suggest new digital campaigns
Improvement and Promotion of existing campaigns
Link digital with direct customer engagements
Deliver higher ROI to clients than any other DM agency

Ivoke Interactive Digital Agency www.ivoke.co

 DIGITAL OBJECTIVES

To create an online community who loves food and chooses

Freddy’s café as their preferred destination for dining experience.

Develop a strong promotional program that systematically

incentivizes regular Freddy’s café customers for repeat purchases

Deployment of required online tools and leveraging the right

mediums to manage Freddy's café digital assets

Ivoke Interactive Digital Agency www.ivoke.co

 CURRENT DIGITAL ASSETS
OF FREDDYS CAFE

WEBSITE SOCIAL MEDIA SE0

Your website is a shop Currently you 28970 likes on Your online existence is
that’s open 24/7, and it’s Facebook, almost invisible.
the cheapest form of
advertising. Yet you have no official social Make yourself stand out
media page and hence no from the rest. Monitor
Competitors such as YUM, social interaction with the what is being said about
Café Costa, LA Atrium people who like your food. your restaurant and create
already have a website.
content that increases your
You are missing out on getting popularity.
But you don’t!!! all important feedback,
engaging online audience,
and building relationships.

Ivoke Interactive Digital Agency www.ivoke.co

 PROPOSED TOUCH POINTS FOR FREDDYS

SOCIAL VIDEO
MEDIA SEO
The Facebook page & other social
ANIMATIONS
We will research how people are With our unique video sales
channels will serve as a main hub for searching you and then rank
social engagement backed with online formula, you can increase your
you on Google and other search sales with our video up to 200-
ads for targeted audience.
engines. 400%

CAMPAIGN CAMPAIGN
CONCEPT RESULTS

WEBSITE MOBILE SOFTWARE

The website will be the center for all APP
Mobile App will be further Software integration
information on menu, promotions, etc. utilized to engage your customer for improving operations,
Traffic will be driven here using online with check-ins, easy ordering etc. quality, sales and profits
ads , seo and social media.

Ivoke Interactive Digital Agency www.ivoke.co

 HOW IT WORKS
WITH
EXAMPLE

Home Donuts Use of Internet Branded Donuts

and Technology

Results in Higher Profits,

Sales and Customers

Ivoke Interactive Digital Agency www.ivoke.co

 WE TAKE
WEBSITES
TO A WHOLE
NEW LEVEL

Ivoke Interactive Digital Agency www.ivoke.co

 WHY FREDDY NEEDS WEBSITE ?

INTERNET HAS BECOME

THE FIRST PLACE 24/7 Get
PEOPLE SEARCH FOR
365
YOU
YOUR BUSINESS WEBSITE noticed
HAS BECOME IMPROVE
One third of the world is
on Internet

MORE IMPORTANTCREDIBILITY
30m internet users in
Pakistan
Your competitors such as YUM,
LA Atrium already have a website. THAN EVER
But you don’t!!!

}
Customers no longer
TV & RADIO People will not choose a company based on
are not as CALL you only advertisements
effective unless they will
as they find you
used to be … on Internet … They make purchase decision
based on what they find on
Internet about you
 Website Recommendations for freddy’s
Glimpse of
- Main website Why choose Ivoke
• features
Interactive Web based-food menu with price, pictures, for your website?
order online feature that are easy for you
to update at any time. SEO Optimized website that
• Reaching you ( Contact info, hours, location ) shows first on Google
• Online Reservations
• Online Ordering ( Home delivery and Pre-ordering)
• Blog Fully Responsive website
• Event Calendar + notable guests for all screen sizes
• Current offers and promotions
• Hi-Quality mouth watering pictures
• Research on your target audience and design
ascetically for that user base. Social Media integration
In your website
Tick-tock. You have 5 seconds to keep a new
visitor on your website. We're here to make
Creative and user friendly
sure your visitors not only stay longer, but also
design + features
turn into customers. that speaks your business

Ivoke Interactive Digital Agency www.ivoke.co

SOCIAL MEDIA
MARKETING
THAT WORKS !!!

!
Imagine your business in
front of your customers …

Exactly when they are

looking for it !!!

How Profitable it would be ?

Only if you leverage that
medium to your advantage.
 COMPETITOR ANALYSIS
FREDDYS CAFÉ CAFÉ ZOUK CAFÉ COSTA CAFÉ UPSTAIRS

No Website
Has Website No Website
No Website
Facebook Page
Facebook Page Facebook Page
Facebook Page Likes 30,401
Likes 113,716 Likes 82,284
Likes 29,980 Engagement Good
Engagement Excellent Engagement Average
Engagement Poor
Google Plus Page
Google Plus Page Google Plus Page
Google Plus Page Reviews 1 only
Reviews 61 only Reviews No reviews
Reviews 25 only
Insights
Insights Insights
Insights 1. Just started online
1. Presence on both 1. Not easy to find on
1. No Presence on both marketing and
website and Facebook search engines
website and search branding
2. Lack Visual Content 2. Has Facebook page but
engines. 2. High engagement on
3. Low customer Engagement is not that
2. No official social media Facebook
engagement effective.
pages and channels 3. Local SEO
4. Online reservation 3. Lack Visual Content
3. Links are not updated
option

Ivoke Interactive Digital Agency www.ivoke.co

Content strategy

Brand
Generic 40%
“ An average person, makes 200 food-related 60%
choices in a day.” –
Wansink study finds
Post Frequency
1 to 3 posts per
day*

FIRST THEN

Highlight your brand , services

Tap into the interest of your
and special deals.

>
potential audience through
Promote your services and
engaging Facebook posts
dishes to tell your customers you
Skew the conversation
care about giving the best dining
towards their interest
experience in Pakistan

Ivoke Interactive Digital Agency www.ivoke.co

 Sample Sample
Generic Brand 40%
content
60% content

> FOOD MANIA > OFFERS AND GROUP DEALS

Visual post related to a cuisine that you serve containing an Informing people about what is available at Freddy
object that hints about that food. Fans have to guess which food cafe.
is it E.g.. The combo deal of steak and fries is Rs XYZ etc
E.g. Visual post containing a steak will be shown in the visual post
and the fans would have to guess which cuisine is it !
> CHECK INS WITH OUR “SECRECT
ENVELOP” STRATEGY
> FOOD TRIVIA You give your guests a sealed enveloped with a prize inside. They
can't open the envelope themselves (and if they do, they forfeit
Informing people about the history of how different food the prize).
originated in the world , facts about healthy eating, insights on
different cuisine's , yummiest dishes , did you know facts etc. They have to bring it back to Restaurant on a lean day (say
Mon/Tues/Wednesday) and have your staff open it …
E.g. Did you know the red juice that comes out of rare steak os
not blood – it is Myoblobin a close relative of blood. Almost all
blood is removed from the steak.
> FLIP FOR FOOD DAY

> GUESS THE SKETCH > YOUR MENU AND FOOD PHOTOS

> FOOD HASHTAG WAR > CUSTOMER STORIES

> AND MUCH MORE … > AND MUCH MORE …

FACEBOOK APPs and tabs for freddys cafe
NOTIFY ME APP
Procedure
In this App. the person has to join the page in
order to access this Application. Once 1) Cross the Fan Gate
Registered he/she will get updates from 2) Register on the Facebook
Freddys regarding deals , giveaways and menu App.
specials. 3) Get updates from Freddys
regarding its services.

FACEBOOK TABS FOR YOUR PAGE

> Menu Tab

> Reservation Tab

> Monthly Special or Chef

Special Tab

Ivoke Interactive Digital Agency www.ivoke.co

 KPI ‘S

FACEBOOK FANS : 300,000

ENGAGED AUDIENCE FB: Avg. 8% of the fanbase

Monthly Media Plan

Ivoke Interactive Digital Agency www.ivoke.co

SEARCH ENGINE
OPTIMIZATION
 LOCAL SEO GLOBAL SEO MOBILE SEO

RANKING
YOU #1
COMPETITIVE ANALYSIS KEYWORD RESEARCH PERSONA DEVELOPMENT ON
Google

BLOGGER OUTREACH SOCIAL MEDIA VIDEO SEO

CONTENT MARKETING LINK BUILDING MEDIA OUTREACH

Ivoke Interactive Digital Agency www.ivoke.co

2D & 3D
ANIMATIONS & VIDEOS
Using our unique video sales formula based on proven scientific
advertising and copy-writing methods you can increase your
sales upto 400-800%

Learn more at
Ivoke.co/animations
MOBILE APP
FOR FREDDYS CAFE
Glimpse of
- Main mobile app
• Create afeatures
loyalty coupon-system
• Create a mobile food ordering system
• Interactive Restaurant Menu and specials
• Send Push messages directly to customers
• GPS Direction – Touch Dialing – Shopping Cart
• Mailing List – Events – QR Code Coupons
• Fan Wall – Tell a Friends – Tip Calculator
• Facebook, Foursquare and Twitter Integration

WE MAKE
APPS FOR
SOFTWARE
FOR YOUR BRAND
Ivoke’s in-house designed software
Eccountant -
• Free Invoicing and Accounting for your business
• Track sales and Expense
• Add customers and suppliers
• Quotations and Reports
• Control from anywhere
• Safe and Secure
• Complete Automation

OR

CUSTOM SOFTWARE FOR

YOUR BUSINESS

• ERP and CRM Systems

• Point of Sale software
• SaaS software
WHY US ?
Choosing an agency is tough...
Let us convince you
Ivoke is not just “another” digital agency. We help build
identities from concept to launch. We rock at web/mobile
interface design, development, apps, branding, and running
successful online marketing campaigns.
Visit our website to
see some cool stuff we’ve done.

Ivoke Interactive Digital Agency www.ivoke.co

 RETURN ON
INVESTMENT - We measure your
ROI on -
All our campaigns are completely results driven, clearly 1. Tangible Returns
aimed at driving your business objectives, be it brand 2. Community Building
exposure or lead generation. Our business is built around
3. Lead Generation
long term partnerships with our clients.
4. Brand Equity
5. Process Efficiency

Customer Lifetime Value

New Customer Value
Customer Service Value
Impression Value

Profiting at the end of the

day :D

Ivoke Interactive Digital Agency www.ivoke.co

 NEXT BIG STEP?

STEP 1
REACH US Call us at
+92 323 8440753
+92 423 37182201
STEP 2
DISCUSS YOUR Mail us at
PROJECT [email protected]

STEP 3
Meet us at
FINALIZE AND
4th Floor, 6CCA, Phase V.
SIGN CONTRACT
DHA
Lahore. Pakistan
STEP 3
SIT BACK AND Don’t forget to visit our
ENJOY RESULTS website
and see our work and
clients
WAIT ONE MORE
THING …
YOUR FIRST
CONSULTATION
IS ON THE
HOUSE

We wish you every success with your