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    Mr. Karsanbhai Patel

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    Anjali
    Mr. Karsanbhai Patel started Nirma in 1969 by manufacturing and selling detergent powder door-to-door at a low price from his backyard. Nirma quickly grew popular for its high quality and low cost. Within a few years, Nirma became the largest selling detergent brand in India. Patel expanded Nirma's product lines and also founded educational institutions like Nirma University. Today Nirma employs over 15,000 people and has annual sales of over $500 million with a market share of 20% in soaps and 35% in detergents. Patel has received several awards including the Padma Shri for his contributions to industry.

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    Mr. Karsanbhai Patel

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    Anjali
    104 views15 pages
    Mr. Karsanbhai Patel started Nirma in 1969 by manufacturing and selling detergent powder door-to-door at a low price from his backyard. Nirma quickly grew popular for its high quality and low cost. Within a few years, Nirma became the largest selling detergent brand in India. Patel expanded Nirma's product lines and also founded educational institutions like Nirma University. Today Nirma employs over 15,000 people and has annual sales of over $500 million with a market share of 20% in soaps and 35% in detergents. Patel has received several awards including the Padma Shri for his contributions to industry.

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    Karsanbhai patel (Nirma) How a product become brand.

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    Mr. Karsanbhai Patel started Nirma in 1969 by manufacturing and selling detergent powder door-to-door at a low price from his backyard. Nirma quickly grew popular for its high quality and low cost. Within a few years, Nirma became the largest selling detergent brand in India. Patel expanded Nirma's product lines and also founded educational institutions like Nirma University. Today Nirma employs over 15,000 people and has annual sales of over $500 million with a market share of 20% in soaps and 35% in detergents. Patel has received several awards including the Padma Shri for his contributions to industry.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    104 views15 pages

    Mr. Karsanbhai Patel

    Uploaded by

    Anjali
    Mr. Karsanbhai Patel started Nirma in 1969 by manufacturing and selling detergent powder door-to-door at a low price from his backyard. Nirma quickly grew popular for its high quality and low cost. Within a few years, Nirma became the largest selling detergent brand in India. Patel expanded Nirma's product lines and also founded educational institutions like Nirma University. Today Nirma employs over 15,000 people and has annual sales of over $500 million with a market share of 20% in soaps and 35% in detergents. Patel has received several awards including the Padma Shri for his contributions to industry.

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    Mr.

    Karsanbhai Patel
    Introduction
    Karsanbhai Khodidas Patel was born
    in 1945, in a farmer family from
    north Gujarat.

    Completed his B.Sc. in chemistry at


    21 and worked as lab technician, first
    in the Ahmadabad.

    Then he worked at the Geology and


    mining department of the state
    government.
    The Beginning of Nirma
    In 1969, Karsanbhai Patel started selling detergent
    powder, manufactured and packed in his backyard. This
    was an after office business.

    The one-man company would bicycle through the


    neighbourhoods selling handmade detergents packets
    door to door at a price of rs. 3 per kg. (one third the price
    of leading detergents)

    The next cheapest brand in the market at that time was


    Rs. 13 per kg.
    Continue...
    The Nirma brand quickly established itself in
    Gujarat and Maharashtra.
    The high quality and low price of the detergents
    made for great value.

    Nirma revolutionized the whole detergent powder


    segment and in short span of time.
    After three years , he felt confident enough to quit his
    job.

    Nirma was the largest selling detergent in India. and


    also became a leading employer (employing 14000
    people, 2004).
    Continue...
    k. k. Patel branded his detergent, After the
    name of his daughter “NIRUPAMA”.

    It was phosphate free and hence environment friendly.

    Nirma entered the premium segment, launching


    toilets soaps Nirma bath and Nirma beauty soaps, and
    premium detergents.

    Overall Nirma has 20% market share in soaps cakes


    and about 35% in detergents. Nirma has successful
    operations in neighbouring countries.
    List of products
    Products

    Detergents Detergents cakes Bathing soap Other products


    powders

    Super Nirma Nirma detergent Nirma beauty Nirma Suddh


    detergent powder cake soap salt
    Nirma bath soap Nirma
    Nirma popular Super Nirma
    Toothpaste
    detergent powder detergent cakes
    Nirma Sandal Glycerine
    Nirma washing Nirma Bartan bar
    powder Nirma herbal Sulphuric acid

    Green detergent Nirma Rosee Patty acid


    powder
    Nirma lime Soda ash
    The company that started as a
    one-man army, today as amore
    than 15000 people, has a turnover
    of more than $500 millions, sales
    as high as 800000 tones and the
    mans net worth in 2005 was $640
    millions.
    Colleges
    He has interests in education, and founded a leading
    pharmacy college Nirma Institute of pharmacy.

    In 1995, he started the Nirma institute of technology in


    Ahmadabad which grew into a leading engineering
    college in Gujarat.

    An institute of management followed, with the entire


    structure being consolidated under the Nirma
    University of Science and Technology in 2003.
    Colleges
    Awards & Recognition
    In 2010, Patel has been conferred with PADMA
    SHRI Award by the president of India Mrs. Pratibha
    Patil.

    Its a matter of record that Nirma become one of the


    largest soda ash manufactured in India & the 7th
    largest globally.
    In 1990, the Federation association small scale
    industries in India (FASII), new Delhi, awarded him
    the “Udyog Ratna” award.
    Awards & Recognition
    The Gujarat chamber of commerce felicitated
    him as an “Outstanding industrialist of the
    eighties”.

    The govt. Of India twice appointed him-


    chairman of the development council for oils,
    soaps & detergents.

    In 2009, he ranked #92 by Forbes magazine, for


    the list of India's Richest businessmen.
    SOME FACTS OF NIRMA
    “Nirma” is name after Nirupama (nima) daughter
    of Mr. Karsanbhai Patel.
    “Dudh si safedi nirma se aaye, rangin kapda bhi
    khil khil jaye ” jingle used for last 35 years.
    Same radio spot has been used consistently for last
    28 years.
    Nirma is one of the largest selling detergent brand
    in india.
    “Higher education stands for
    humanism and for adventure of
    ideas through constant research. If
    these functions are performed
    well, then it well with nation and
    the people.”

    -Karsanbhai patel
    Chairman, NIRMA
    THANK YOU

    Guided by : Prof. Mitesh Joshi


    Presented by : Anjali Mishra

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