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Communication Processes Principles and Ethics

Communication involves creating and sharing ideas through imparting knowledge via words or body language. Effective communication follows Laswell's 5Ws - determining who should be told what message when and where as well as who controls the process. The communication process involves a source encoding a message and sending it through a channel to be decoded by a receiver, with feedback assessing the message's success within its context. Perspectives and elements like visuals, language, experiences, and environment can impact communication.

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Josebeth Cairo
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4K views9 pages

Communication Processes Principles and Ethics

Communication involves creating and sharing ideas through imparting knowledge via words or body language. Effective communication follows Laswell's 5Ws - determining who should be told what message when and where as well as who controls the process. The communication process involves a source encoding a message and sending it through a channel to be decoded by a receiver, with feedback assessing the message's success within its context. Perspectives and elements like visuals, language, experiences, and environment can impact communication.

Uploaded by

Josebeth Cairo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Communication

Processes, principles and


Ethics
PURPOSIVE COMMUNICATION
What is Communication?
- is the art and process of creating and sharing ideas.
- "the imparting, conveying, or exchange of ideas,
knowledge and information‘ which can apply to words or
body language.
- Is a “two-way street”
Effective Communication
Laswell’s 5Ws of Communication:
1. Who should be told?
2. When should they be told?
3. What should they be told?
4. Where should the message be conveyed?
5. Who should control the communication process?
The Communication Process
• Source : sender of the message
• Message: the information to be communicated
• Encoding: process of taking message and transferring it into the proper
format for sharing it with the audience and ensuring they get all the
information needed.
• Channel: the method of communication.
• Decoding: process of receiving the message accurately and requires
that the audience has the means to understand the information being
shared.
• Receiver: listener
• Feedback: gauges how successful the communication is.
• Context: the situation in which one is communicating.
Perspectives in Communication

1. Visual Perception 2. Language


“A woman without her man is nothing.”
“A woman. Without her, a man is nothing.”
3. Other factors
- past experiences
- prejudices
- feelings
- environment
Elements of Communication

Physical Communication

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