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A Study On Effect of Consumer Behavior On

This document summarizes a study on the effect of consumer behavior on online shopping. The study aimed to analyze how online shopping affects marketers and examined factors influencing consumers to shop online. It used a descriptive research methodology with a sample size of 78 people aged 20-40. A literature review looked at previous studies on online shopping behavior and attitudes in India. The conclusion found that people are increasingly trusting online retail and shop online regularly or as needed. Price is the main factor for consumers, along with delivery time, payment methods, discounts, and product availability and looks. Customization options could also increase household product purchases online.

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Harshit Verma
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53 views7 pages

A Study On Effect of Consumer Behavior On

This document summarizes a study on the effect of consumer behavior on online shopping. The study aimed to analyze how online shopping affects marketers and examined factors influencing consumers to shop online. It used a descriptive research methodology with a sample size of 78 people aged 20-40. A literature review looked at previous studies on online shopping behavior and attitudes in India. The conclusion found that people are increasingly trusting online retail and shop online regularly or as needed. Price is the main factor for consumers, along with delivery time, payment methods, discounts, and product availability and looks. Customization options could also increase household product purchases online.

Uploaded by

Harshit Verma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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A study on effect of Consumer

Behavior on Online Shopping

Submitted By :
Akshay Agarwal
Harshit Verma
RESEARCH AIM

• Effect of online shopping on marketers.

OBJECTIVES
• Consumers behaviour towards online
shopping.
• Factors influencing consumers to shop online.
Introduction
In India there is a rapid increase of internet
which provides e-marketers a huge prospect in
the Indian market.
Over the past decade just as the internet has
grown into desired medium of marketing and
purchasing of goods and services, e-commerce
is the growing rival in the traditional ways of
shopping
METHODOLOGY

• We have used descriptive research in our


study because our main focus is relating to the
factors that influence consumers to buy the
product online as we wanted to maximize the
reliability
Sample Size – 78
Sample space – 20-40
Literature Review
• Antecedents of Online Shopping Behaviour in
India: An Examination by Arpita Khare and
Sapna Rakesh
• Consumer Attitude Towards Online Retail
shopping in the Indian Context by Sangeeta
Sahney, Archana Shrivastava and Rajani
Bhimalingam
Conclusion

• We can see from the statistics given that


people have started trusting online retail as a
widely accepted form of purchasing.
• Most people accepted that they shop online
on a regular basis or whenever needed as per
the item purchased.
• Delivery time,Payment methods and
Discounts alongwith price play a significant
role in consumers purchase decision
• Price is the major factor followed by minor
factors like looks,customizability and availability.
• People do and also would buy more household
products if they get options to customize nad
personalize the products according to their
preferances.
• A majority of the people spend less than 10k
online but a quarter also went from 10k to 50k
then followed by a small amount above it.

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