Beverages 2

NEW BEVERAGES IN
MARKET
RECENT TRENDS IN
BEVERAGES INDUSTRY
1. The Millennial Market
Millennials are more health conscious than previous generations, and this impacts
the recent trends in the beverage industries
2. Clean Labels
Following a general trend in healthier eating and drinking habits, consumers
and regulatory agencies are pushing for more thorough labelling
3. Water, Energy, and Sports Drinks

Another result of the trend toward healthier products in the beverage industry
is the growth of the water, energy, and sports drink market
4. Less Sugar and Reduced Calories

Consumers’, and particularly millennials’, increased concern about the health
of the products they consume has led beverage manufacturers to reformulate
recipes with an eye toward reducing calories and added sugar.
5.Sparkling Water, Ready-to-Drink Coffee :- With the falling
sales of sugary sodas, many consumers are looking to replace those
sugary drinks with flavored sparkling waters like La Croix, as well as cold-
brewed and lightly sweetened tea and coffee beverages
6. Smaller Cans and Bottles:-The standard size can for many

sodas and other beverages has traditionally been a 12 oz. can. Many
beverage industry manufacturers are now moving to smaller can sizes to
address consumer concerns about portion sizes
7. Longer Shelf Lives:-Beverage industry manufacturers are

experimenting with ingredients and packaging materials that can extend the
shelf life of many products.
SOME NEW
PRODUCTS
PEPSICO NAKED
PRESSED
• These are cold pressed, high

pressure processed juice
smoothies which come in a
lot of flavours
• These contain no added

sugar and a high amount of
protein
MILLER-COOLS GLUTTEN
FREE BEER
• Miller-cool has introduced a

golden lager that is bright and
balanced with a toasted malt
backbone and hints of citrusy
hops
• They are certified gluten free

by GLUTTEN
INTOLERANCE GROUP
MINUTE MADE
SPARKLES
• Low calorie fizzy fruit drinks

made with fruit juice and
natural flavours
• Each bottle contains 30-40

calories and 6% juice
COFFE BREWED IN MAPLE
WATER
• A ready to drink coffee that is

brewed only in maple water
• This is cold brewed to create

a black coffee with nutrients
and sweetness of maple
syrup like antioxidants
CHOCOLATE COCONUT
WATER
• Provides a unique blend of
flavours with just 11gm of
sugars and 50 calories in one
serving
• It is naturally hydrating with

95% coconut water
• Doesn't have any dairy but

the chocolate flavor is
provided through alkalised
cocoa
ACAI JUICE WITH MANGO
CHIA
• Consumers have understood

the importance of chia as a
superfood thus adding chia in
juices is a marketing move
• CHIA contains antioxidants,

more omega-3 than salmon
and more calcium by weight
than milk
BACKPACK WINE
• Source Code Beverage
announced the national rollout of
Backpack Wine, a line of canned
wines. Backpack Wine is offered
in Cheeky Rose and Snappy
White varietals. At 11.5 percent
alcohol by volume, Backpack
Wines are made with grapes from
the Wahluke Slope in Washington
state
• They provide the factor of smaller

packing sizes with commodity that
is generally not associated with
smaller can sizes. So you can
enjoy your wine even while
travelling
STRAWBERRY FANTA
• A fruity and refreshing

strawberry sherbet flavored
soft drink with extra tingles
and bubbles to provide extra
zing
• Gives the flavor that is

generally not associated with
carbonated soft drinks to give
the feeling of a new product
FANTA GREEN
MANGO
ade from fruit procured from local farms and local pulp proces
GOLD-PEAKS
RTD TEA
LATTES
Gold Peak, a brand of The Coca-
Cola Co., introduced new ready-to-
drink (RTD) tea lattes. Available
nationwide, the tea lattes are
offered in two flavors: Chai Latte
and Vanilla Chai Latte. Chai Tea
Latte offers a blend of chai spices
with real milk, while Vanilla Chai
Latte offers a blend of chai spices,
milk and vanilla flavors, the
company says. Both flavors can
be served hot or cold, it adds.
BROTHERSHI
P IRISH-
AMERICAN
BLENDED
WHISKY
• Brothership 10yr Irish American Whiskey is
meant to honor the connection between
Ireland and America expressed by its
immigration and ancestral ties. The
whiskey is sourced from other distilleries,
one an Irish and one an American whiskey
that is then blended together. Each
whiskey is said to be aged at least 10
years.
• Each bottle contains 55%Irish whiskey and
45% American whiskey

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NEW BEVERAGES IN

3. Water, Energy, and Sports Drinks

4. Less Sugar and Reduced Calories

6. Smaller Cans and Bottles:-The standard size can for many

7. Longer Shelf Lives:-Beverage industry manufacturers are

• These are cold pressed, high

• These contain no added

• Miller-cool has introduced a

• They are certified gluten free

• Low calorie fizzy fruit drinks

• Each bottle contains 30-40

• A ready to drink coffee that is

• This is cold brewed to create

• It is naturally hydrating with

• Doesn't have any dairy but

• Consumers have understood

• CHIA contains antioxidants,

• They provide the factor of smaller

• A fruity and refreshing

• Gives the flavor that is

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