DIGITAL MARKEITNG

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 DIGITAL MARKETING
“Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where
they spend much of their time”

BLOCKS OF DIGITAL MARKETING

 SEO- Search Engine Optimization

 SEM- Search Engine Marketing
 SMM- Social Media Marketing

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 Search Engine Optimization
“ Search engine optimization is the process of affecting the online visibility of a website or a web page in a
web search engine's unpaid results often referred to as "natural", "organic", or "earned" results”

SEO are of two types

 On-Page SEO : Depends on factor determined directly by the page /website
 Off-Page SEO : Depends on other sources

On-Page SEO
Title Tags | Meta Tags | Meta Descriptions | URL Structure
Off – Page SEO (Organic)
Backlinks | Blog | Infographics | Newsletters | Sharing the content | Active on forums
Off –Page SEO (Paid )
Email marketing | Content Marketing | Affiliate Marketing | Facebook Marketing
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 On –Page SEO
Title Tags
 Define title of your website .These title tags are online equivalent of newspaper headlines .
 These title tags should be in the range of 50-60 characters , google will not take characters which exceeds 60
character

Meta Descriptions
 Meta Description is something search engines use to gauge what topic your are writing about ,and it should be
optimized . Fact- 43%of people click on given result by seeing meta description alone

Url Structure
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 Url structure should be simple and clear
 On –Page SEO
On-Page SEO factors
Keyword Density : Keep Relevant keywords , Help Search Engines to Identify the content, Avoid Excessive
keywords
Image SEO: All your uploaded images should have titles and description
Website Speed: A slow speed page will make google crawlers to crawl only few pages which will again affect SEO
of the website . Website speed should be around 5 sec.
Mobile Friendliness : Any website which is not mobile friendly will loose its traffic
Mobile Friendliness

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 Off-Page SEO ( Organic)
Backlinks : Page with lot of backlinks tend to be ranked high on search engines
Here are few types of backlinks : No Follow ,Do Follow ,Low Quality Links ,Anchor Links

Blogs: Usage of content which is real and not Plagiarized ,Plagiarized content on your website will bring down the
rank of the website .Beware!! Quality share and trust is important
 Use Relevant Keywords and long tail keywords
 Use images , Hashtags
 Share it in all social media platform , do guest postings.

Forum Marketing
 Find forums online that are related to your sites niche & get involved.
 Reply to threads, offer advice or answer peoples’ questions etc. This all helps to build up your reputation.
 Try to use “Do-Follow” Forums, so that you can include a link to your site within your signature. 6
 Off-Page SEO
Content Marketing is always the king and is the first essential building block to build a successful digital
presence.
This is one of the affordable platform for marketing companies brand

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 Off-Page SEO (Paid)
Email Marketing If you want to grow your business, you need to invest in Email Marketing
An email campaign software will help you create campaigns and make life easier You can integrate it with your
website to set up some terrific auto-responders that can boost your conversions
Some of the software are
 Mail Chimp
 Zoho
 Constant Contact
 NetCore

Develop a content communication plan

 What are you going to communicate?
 To whom will you communicate what?
 When will you communicate this? 8
 Off –Page SEO (Paid)
Email Marketing :Segment and Analyze your Data
You can segment them by various parameters depending on your business
 Active customers
 Active prospects
 Blog Readers/newsletter subs
 People who have previously taken up an offer
 Website registrants
 Shopping cart abandoners

Some of the Good Email Practices

 Personalization
 Subject line
 Call To action
 Email Tracking 9
 Off-Page SEO (Paid)
Facebook Marketing has some of the best marketing tools available for businesses
Facebook Pages

 Convert your blogs into Posts on Facebook.

 Create offers for your product or service and publish it.
 You can create a business page and your service offerings.
 Polls are an extremely great way to improve and increase your audience engagement. 10
 Off-Page SEO (Paid)
Facebook Adverts
For each Advert, you can have up to 6 images with different text all linking to the same destination URL, allowing
you to test out different messaging communication

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 About Google AdWords
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief
advertisements, service offerings, product listings.

Benefits of Google Ads

 AdWords works faster than SEO
 Increase brand awareness
 Reach more customers through their Gmail Inbox
 Reconnect with visitors of your website
 Measure your performance consistently
 Explore more using your ads

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 About Google AdWords
Keyword Type Matches has 4 types
Broad Match
Broad Modified Match
Phase Match
Exact Match

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 Tested Links of Mobiotics website

https://tools.pingdom.com/#5a140c44c1000000 (Website Performance )

https://www.webpagetest.org/result/190115_8Q_608461bfb84a2d700ac4e1c2359ba02a/ (Website Test )

https://gtmetrix.com/compare/Xx0DZ7Bz/4j1mRkhw/rhfLicXh/xTpVcKkh (comparing)

https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Ffanyv88.com%3A443%2Fhttps%2Fwww.mobiotics.com

https://search.google.com/test/mobile-friendly?id=eG0WOE7hgHqNEsWQmcpsMw ( Mobile Friendly )

https://www.spyfu.com/overview/domain?query=www.mobiotics.com ( Backlinks )

https://majestic.com/reports/site-explorer?q=https%3A%2F%2Ffanyv88.com%3A443%2Fhttps%2Fwww.mobiotics.com%2F&oq=https%3A%2F%2
Fwww.mobiotics.com%2F&IndexDataSource=F

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THANK YOU

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