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    Introduction To Media and Information Literacy (Part 1)

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    BobbyMusicoDait
    This document introduces media and information literacy (MIL). It discusses communication and how media and information affect communication. It describes MIL as the ability to read, analyze, evaluate and produce communication across various media forms as well as to recognize when information is needed and locate, evaluate, effectively use and communicate information. The document provides examples of different communication models and terms used in MIL. It proposes that MIL allows citizens to effectively engage with media/information and develop critical thinking skills.

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    © All Rights Reserved
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    Introduction To Media and Information Literacy (Part 1)

    Uploaded by

    BobbyMusicoDait
    40 views29 pages
    This document introduces media and information literacy (MIL). It discusses communication and how media and information affect communication. It describes MIL as the ability to read, analyze, evaluate and produce communication across various media forms as well as to recognize when information is needed and locate, evaluate, effectively use and communicate information. The document provides examples of different communication models and terms used in MIL. It proposes that MIL allows citizens to effectively engage with media/information and develop critical thinking skills.

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    This document introduces media and information literacy (MIL). It discusses communication and how media and information affect communication. It describes MIL as the ability to read, analyze, evaluate and produce communication across various media forms as well as to recognize when information is needed and locate, evaluate, effectively use and communicate information. The document provides examples of different communication models and terms used in MIL. It proposes that MIL allows citizens to effectively engage with media/information and develop critical thinking skills.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    40 views29 pages

    Introduction To Media and Information Literacy (Part 1)

    Uploaded by

    BobbyMusicoDait
    This document introduces media and information literacy (MIL). It discusses communication and how media and information affect communication. It describes MIL as the ability to read, analyze, evaluate and produce communication across various media forms as well as to recognize when information is needed and locate, evaluate, effectively use and communicate information. The document provides examples of different communication models and terms used in MIL. It proposes that MIL allows citizens to effectively engage with media/information and develop critical thinking skills.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 29

    MEDIA AND INFORMATION LITERACY (MIL)

    1. Introduction to Media and


    Information Literacy (Part 1)

    Mr. Raymundo P. Calinog Jr. • Communication,


    Information
    Media, and
    Goa National High School • Media and Information Literacy
    Goa, Camarines Sur (MIL)
    MIL PPT 01, Updated: December 8, 2016
    Learning Competencies
    The learners will be able to…
     describe the nature of communication and the
    concepts related to it (SSHS);
     describe how communication is affected by media
    and information (MIL11/12IMIL-IIIa-1); and
     identify the similarities and differences of media
    literacy, information literacy, and technology literacy
    (MIL11/12IMIL-IIIa-2).
    Topic Outline
    I- Introduction to Media and Information Literacy
    A- Communication
    1. Definitions
    2. Communication Models
    B. How Media and Information Affect Communication
    C. Media and Information Literacy: A Composite Idea
    D. Performance Task- Written Work
    1. Cooperative Work
    FORMATIVE ASSESSMENT: RECITATION

    • What is
    communication?
    • How do we
    communicate?
    • Why do we
    communicate?
    Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
    the act or process of using words,
    sounds, signs, or behaviors to express or
    exchange information or to express your
    ideas, thoughts, feelings, etc., to
    someone else
    Communication (http://www.merriam-webster.com)

    the exchange of information and the


    expression of feeling that can result in
    What is understanding
    communication? (http://dictionary.cambridge.org)
    TRANSMISSION MODELS
    Lasswell’s Communication Model (1948)

    Who Says What In Which To Whom With what


    Channel effect?
    COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
    Identify the following:
    Communicator/ Sender?
    Message?
    Medium/ Channel?
    Receiver?
    Effect?
    TRANSMISSION MODELS
    Shannon-Weaver’s Communication Model (1948)

    Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/


    RECEPTION MODEL
    Osgood- Schramm Model Of Communication (1954)

    Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/


    TRANSMISSION MODELS
    Westley and MacLean’s Model of Communication (1957)

    • Event or Information
    (X1, X2, X3 and X4…Xn)
    • Feedback (f)
    • Advocate (A)
    • Channel (C)
    • Audience (B)

    Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/


    RECEPTION MODEL
    Berlo’s SMCR Model of Communication (1960)

    Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/


    Formative Assessment: Recitation

    What have you


    learned about
    communication after
    studying the different
    models?

    Photo Credit: https://www.pinterest.com/pin/157837161915025462/


    Picture Analysis

    Photo Credit:http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/
    Photo Credit: http://www.quickmeme.com/p/3w26jo
    How is communication affected by media
    and information?
    MEDIA Communication INFORMATION
     Communication  data, knowledge
    Tools derived from
    study, experience,
    or instruction,
    signals or symbols
     knowledge of
    specific events or
    situations
    Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
    FORMATIVE ASSESSMENT: RECITATION
     How does Facebook serve as a
    tool or medium for
    communication?
     How did Facebook affect the
    way people communicate with
    each other?
     How did Facebook affect the
    quantity and quality of
    information available to people?
    VIDEO PRESENTATION

    Introduction to Media and Information Literacy


    YouTube Channel: Arniel Ping
    Retrieved October 26, 2016 from
    https://www.youtube.com/watch?v=b-Y6LRIppU4
    TERMS TO UNDERSTAND
    • The ability to read, analyze, evaluate and
    Media Literacy produce communication in a variety of
    media forms.

    • The ability to recognize when information


    Information is needed and to locate, evaluate,
    Literacy effectively use and communicate
    information in its various formats.
    • The ability to use digital technology,
    Technology communication tools or networks to
    (Digital) Literacy locate, evaluate, use, and create
    information.
    Source: MIL Curriculum for Teachers by UNESCO, 2011
    Graphic Organizer: Media Literacy, Information
    Literacy, and Technology (Digital) Literacy.

    Media
    Literacy

    Technology
    Information
    (Digital)
    Literacy
    Literacy
    Analyze and explain this illustration.

    DIGITAL
    MEDIA
    SHARE SHARE
    INFORMATION INFORMATION

    RECEIVE RECEIVE
    TRADITIONAL INFORMATION INFORMATION

    LOOK FOR LOOK FOR


    INFORMATION INFORMATION
    What is
    Media and
    Information
    Literacy?

    Created by Mr. Arniel Ping using Meme Generator: imgflip


    What is
    Media and
    Information
    Literacy?

    Created by Mr. Arniel Ping using Meme Generator: imgflip


    MEDIA AND INFORMATION LITERACY (MIL)
    • The ability to read, analyze, evaluate and
    Media Literacy produce communication in a variety of
    media forms.

    • The ability to recognize when information


    Information is needed and to locate, evaluate,
    Literacy effectively use and communicate
    information in its various formats.
    • The ability to use digital technology,
    Technology communication tools or networks to
    (Digital) Literacy locate, evaluate, use, and create
    information.
    Source: MIL Curriculum for Teachers by UNESCO, 2011
    Media and Information
    Literacy (MIL)
    refers to the essential competencies
    (knowledge, skills and attitude) that
    allow citizens to engage with media and
    other information providers effectively
    and develop critical thinking and life-long
    learning skills for socializing and
    becoming active citizens
    Source: MIL Policy and Strategy Guidelines by UNESCO, 2013
    PERFORMANCE TASK-WRITTEN WORK
    COOPERATIVE LEARNING

    Photo Credit: http://www.mnlegalservices.org/on-demand/ondemandbestintereststaxesand


    Performance Task- Written Work
    Cooperative Learning: Facebook’s Communication Model
     Group of 3 students  Time Allotted: 50 minutes
    Part I
    A. Create a model showing the communication process
    in Facebook. Name your communication model (5
    points)
    B. Briefly explain the different components (e.g. sender,
    receiver, channel, events, feedback, etc.) in your
    communication model (5 points)
    Performance Task- Written Work
    Cooperative Learning: Facebook’s Communication Model
    Part II
    A. Essay. Answer in not less than 3 sentences. (5
    Points)
    1. How is communication affected by media and
    information in your communication model?
    REFERENCES
     Media and Information Literacy Curriculum Guide by
    DepEd
     Media and Information Literacy by Boots C. Liquigan,
    Diwa Learning Systems Inc.
     UNESCO Media and Information Literacy Curriculum for
    Teachers
     http://communicationtheory.org/category/communicati
    on-models/page/2/
    REFERENCES
     http://www.unesco.org/new/en/communication-and-
    information/media-development/media-literacy/mil-as-
    composite-concept/
     http://unesdoc.unesco.org/images/0022/002246/22465
    5e.pdf
     http://www.unescobkk.org/fileadmin/user_upload/ict/
    Workshops/RDTC_15ch/S6D3-Ramon.pdf

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