Art Deco: de Nieva, Miami Florida Ellson, Khryszel Anne Ronidel, Denise Katherine Vicente, Duke Dominic
Art Deco: de Nieva, Miami Florida Ellson, Khryszel Anne Ronidel, Denise Katherine Vicente, Duke Dominic
• The art deco style, which above all reflected modern technology,
was characterized by smooth lines, geometric shapes, streamlined
forms and bright, sometimes garish colours. Initially a luxury style
(a reaction against the austerity imposed by World War I)
employing costly materials like silver, crystal, ivory, jade and
lacquer, after the Depression it also used cheaper and mass-
produced materials like chrome, plastics, and other industrial items
catering to the growing middle class taste for a design style that was
elegant, glamorous and functional.
Origin of Art Deco
• The word art deco derives from the 1925 Exposition
Internationale des Arts Decoratifs Industriels et
Modernes, held in Paris. The show was organized by
an association of French artists known as, La Societe
des Artistes Decorateurs (society of decorator
artists), led by its founders Hector Guimard (1867-
1942), Eugene Grasset, Raoul Lachenal, Paul Follot,
Maurice Dufrene, and Emile Decour, some of whom
were previously involved in Art Nouveau. Note
however that the term Art Deco was not widely used
until popularized by the art historian and critic
Bevis Hillier in her book Art Deco of the 20s and 30s
(1968).
History
• Art Deco owed something to several of the major art
styles of the early 20th century. These formative
influences include the geometric forms of Cubism
(note: Art Deco has been called "Cubism Tamed"),
the machine-style forms of Constructivism and
Futurism, and the unifying approach of Art
Nouveau. Its highly intense colours may have
stemmed from Parisian Fauvism. Art Deco
borrowed also from Aztec and Egyptian art, as well
as from Classical Antiquity. Unlike its earlier
counterpart Art Nouveau, however, Art Deco had no
philosophical basis - it was purely decorative.
Art Deco Characteristics, Materials
• The structure of Art Deco is founded on
mathematical geometric shapes which drew
equally on Greco-Roman Classicism, the faceted
architectural forms of Babylon, Assyria, Ancient
Egypt, and Aztec Mexico - notably their ziggurats,
pyramids and other monumental structures - and
Machine Age streamline designs from aviation,
the radio, and the skyscraper. In particular, Art
Deco designs are characterized by trapezoidal,
zigzagged, and triangular shapes, chevron
patterns, stepped forms, sweeping curves and
sunburst motifs - the latter being visible in a
number of separate applications, including: shoes,
car radiator grilles, the Radio City Music Hall
auditorium, and the spire of the William van Alen
Chrysler Building (1928-30) in New York.