First Lecture On Creativity

Creativity and
Innovation
What is idea?
A thought or collection of thoughts that generate in the mind.
An impression or notion that tries to portray the overarching scope or outline An
opinion or belief.
Fulfills a customer need –a problem is

solved Innovative
Unique
Clear focus
Profitable in the long term

What is creativity?
Creativity: What, Why, and How
To create: To bring into being out of nothing
Creativity: Thinking skills that lead to create something
Creativity in Science and Engineering: A mental process

involving the generation of new ideas or concepts, or new
associations between existing ideas or concepts.
Creativity is one of the essential attributes we would like our

graduates to have – all others are useless without creativity.
Innovation and Invention are impossible without creativity.
Creativity implies creating new stuff by combining two or more existing ideas
Creativity Is typically used for to refer to the act of producing new ideas, approaches
or actions
It is a generic term
It is abstract and has no
reference Its is not a goal
Creativity is not a talent, creativity is a

drive
What is innovation?
Creativity is related to ‘imagination’, but innovation is related to ‘implementation’.
Definition of Innovation
Innovation is an act of application of new ideas to which creates some value for the business organization,
government, and society as well. Better and smarter way of doing anything is innovation. It could be the
introduction of:
New technology.
New product line or segment.
A new method of production.
An improvement in the existing product.
Innovation is closely tied to creativity i.e. putting creative ideas into action is an innovation, whose
consequences should be positive. It is the process of doing something better for the first time, which was not
previously done by any entity. It can also be termed as a change which can bring a new edge to the performance
and productivity of the company. It is of two types i.e. evolutionary and revolutionary.
Innovation is about creating value and increasing efficiency, and therefore
growing your business.
Innovation Its about looking at your customers & seeing things from their viewpoint.
Its about looking at your customers
Innovation is a business affair
Creating value and challenging the

culture
Distinction
between
creativity and innovation

Distinction between creativity and innovation
Creativity Innovation
• Creativity is typically used to refer • Innovation is the process of both

to the
generating and applying such
act of producing new ideas,
creative ideas in some specific

approaches or actions.
context
Key Differences Between Creativity and Innovation
The following are the major differences between Creativity and Innovation:
The quality of thinking new ideas and putting them into reality is creativity. The act of executing the creative
ideas into practice is innovation.
Creativity is an imaginative process as opposed to innovation is a productive process.
Creativity can never be measured, but Innovation can be measured.
Creativity is related to the generation of ideas which are new and unique. Conversely, Innovation is related to
introduce something better into the market.
Creativity does not require money. On the other hand, innovation requires money.
There is no risk involved in creativity, whereas the risk is always attached to innovation.
……………………….
..………….
Creativity……………
……………………….
Need of creativity
Creativity can be learned or

not?
Deadly Mental Locks

Trying to Find the right Answer
Logical Thinking
Following Rules
Being Practical
Play is Not Work
Whatiscreative climate?
Components of creative c l i m a t e … … … … … … … … … … … … … … …
Challenge
Intellectual debate
Flexibility and risk taking Top
management support
Positive supervisor relations
Positive interpersonal exchange

Creativity and innovation at group level
(Basadur’s CPS model)
Problem Finding
Fact finding
Problem Definition
Generating Potential Solutions
Evaluating potential solutions
Action planning
Gaining acceptance
Taking action
Determinants
of
creativityand innovation
Determinantsofcreativityandinnovation
Organizational Leadership
climate style
Organizational
innovation
Organizational Resources and

culture skill
Structure and
systems
Innovation
Nine lessons about innovation
Innovation starts at the top
Innovation can happen anywhere
Innovation is a team sport
Innovation is never easy but alwayspossible
Innovation relies on trust
Create an innovation cultures that fits
Speed is critical to innovation

combine Copy
Innovation &
creativity
transform
It is about connection connecting people

and ideas
It is about an action, creating what you can
not see
It is about deviation, forging new
combinations

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Creativity and

A thought or collection of thoughts that generate in the mind.

An impression or notion that tries to portray the overarching scope or outline An

Fulfills a customer need –a problem is

Profitable in the long term

To create: To bring into being out of nothing

Creativity: Thinking skills that lead to create something

Creativity in Science and Engineering: A mental process

Creativity is one of the essential attributes we would like our

It is abstract and has no

reference Its is not a goal

Creativity is not a talent, creativity is a

growing your business.

Its about looking at your customers

Innovation is a business affair

Creating value and challenging the

creativity and innovation

• Creativity is typically used to refer • Innovation is the process of both

creative ideas in some specific

ideas into practice is innovation.

Creativity is an imaginative process as opposed to innovation is a productive process.

Creativity can never be measured, but Innovation can be measured.

introduce something better into the market.

Creativity can be learned or

Deadly Mental Locks

Flexibility and risk taking Top

Positive supervisor relations

Positive interpersonal exchange

Organizational Resources and

Innovation starts at the top

Innovation can happen anywhere

Innovation is a team sport

Innovation is never easy but alwayspossible

Innovation relies on trust

Create an innovation cultures that fits

Speed is critical to innovation

It is about connection connecting people

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