Basic Data Analysis
Basic Data Analysis
From the given two tables (i.e. Column % and Row %) what do you
conclude about car ownership in India?
Reading Data Tables – Situation 2
In the catchment area of a store, 1000 people were asked some questions in a
survey. TG: 21 – 45yrs, housewives or single earning members, who
themselves shop for day-to-day household items,
They were asked to agree or disagree with a statement “I prefer buying day-to-
day items from modern format outlets rather than going to traditional Kirana
stores” in a five point scale (Likert Scale):
Of the 1000 people responding to this question, the mean score obtained was
3.1 out of 5. What can you conclude from this?
Assignment 2
When we look at data for two or more variables, we sometimes see that
data for two variables move in the same direction.
For example, if we record the heights and weights of a large number of
people, we would observe that there are many taller people who also weigh
higher and similarly there are many shorter people who also weigh lesser
Also, there can be two variables that move mostly in opposite directions
For example, the Power of the engine and Mileage of the car – mostly, cars
with higher Power would have lower Mileage.
NO!
Topics of today’s discussion
…
OPTION 1
…
…
Good vfm
Good packaging
Which brands would you associate on each attribute as per your
preference? (TICK/CIRCLE CODE AS APPLICABLE)
Dove Tresemme Head & S Clear Sunsilk
Gives shiny hair A B C D E
Cleans hair well A B C D E
Removes dandruff A B C D E
… A B C D E
… A B C D E
… A B C D E
OPTION 2
… A B C D E
… A B C D E
Good vfm A B C D E
Good packaging A B C D E
Obviously…
DEPENDENT VARIABLE
INDEPENDENT VARIABLE
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Variable Types and Statistical tools
- ANOVA
- Multiple Regression
37
Examples of Applications:
- Chi-Square test (Purchaser vs Non-Purchaser… Are there
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THANK YOU!