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    Westside

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    Bhaswati Panda
    Westside has stores located primarily in malls across major Indian cities near its main competitor Pantaloons. It is headquartered in Mumbai and stores receive weekly stock shipments on Fridays. Westside has established 36 department stores in various cities across India. Stores aim to target women ages 18-26 and are located in areas with high traffic and proximity to colleges and workplaces. Parking availability is an important factor considered for store locations. Westside promotes its brand through various in-store and external campaigns, including its Club West loyalty program.

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    Westside

    Uploaded by

    Bhaswati Panda
    348 views10 pages
    Westside has stores located primarily in malls across major Indian cities near its main competitor Pantaloons. It is headquartered in Mumbai and stores receive weekly stock shipments on Fridays. Westside has established 36 department stores in various cities across India. Stores aim to target women ages 18-26 and are located in areas with high traffic and proximity to colleges and workplaces. Parking availability is an important factor considered for store locations. Westside promotes its brand through various in-store and external campaigns, including its Club West loyalty program.

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    it is about the marketting mix of the brand westside

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    Westside has stores located primarily in malls across major Indian cities near its main competitor Pantaloons. It is headquartered in Mumbai and stores receive weekly stock shipments on Fridays. Westside has established 36 department stores in various cities across India. Stores aim to target women ages 18-26 and are located in areas with high traffic and proximity to colleges and workplaces. Parking availability is an important factor considered for store locations. Westside promotes its brand through various in-store and external campaigns, including its Club West loyalty program.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    348 views10 pages

    Westside

    Uploaded by

    Bhaswati Panda
    Westside has stores located primarily in malls across major Indian cities near its main competitor Pantaloons. It is headquartered in Mumbai and stores receive weekly stock shipments on Fridays. Westside has established 36 department stores in various cities across India. Stores aim to target women ages 18-26 and are located in areas with high traffic and proximity to colleges and workplaces. Parking availability is an important factor considered for store locations. Westside promotes its brand through various in-store and external campaigns, including its Club West loyalty program.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    PLACE

    • Westside has most of its stores in malls and few exclusive showrooms in big
    cities.
    • Westside stores are located very near to its main competitor Pantaloons in all
    major cities.
    • Westside has its head office situated in Mumbai.
    • All stores get their stocks every week on Friday from Mumbai.
    • In some prime areas in Delhi, Westside built an exclusive showroom to cater to
    the needs and demands of women.
    • The location of the store also depends on the target audience and the kind of
    merchandise to be sold.
    • The company has already established 36 Westside departmental stores in
    Ahmedabad, Bangalore, Chennai, Delhi, Gurgaon, Ghaziabad & Noida (to be
    considered as 1 city), Hyderabad, Indore, Jaipur, Kolkata, Ludhiana, Lucknow,
    Mumbai, Mysore, Nagpur, Pune, Rajkot, Surat, Vadodara and Jammu.
    TRADE ZONES
    Primary Trade Zones- The nearest 3 to 5 km range from Westside store,
    generates more than 70% customers. The area covers
    -a huge traffic and working professional
    -also nearer to colleges, targeting the students.
    • Types of Locations
    Freestanding/ Isolated Store Part of a Shopping Center
    Population Size and Traits
    • The major traffic was of girls and ladies, and only few men. The age group which
    was prominent was 18-26yrs.

    Parking Availability
    Availability of Parking Space is one of the major construction when it comes to
    deciding location of any store.
    Westside has clearly understood this concept and dedicated a special area for
    parking.
    PROMOTION
    • 'Fashion Logy'. -The campaign is designed to guide and
    aid on dressing smart, styling and accessorizing.
    • Promotes on-ground activities and promotions designed
    to interact with the consumer about their style.
    • Westside does its regular brand building through
    advertisements in the media with brand ambassador
    like Yuvraj Singh and other young models
    • More important are its in-house promotions, The
    promotions are mostly theme based, with decorations
    to match, live bands and other attractions.
    • external communication through advertising.
    Club west card program
    • Club West, a customer loyalty programme launched in May 2001.
    • The 30,000-plus members of this club get rebates at restaurants and on holiday
    packages from the Taj Group of Hotels, home delivery of alterations, and best of all,
    special shopping hours on the first day of any discount sales event organized by the
    chain.

    Important benefits of club west card


    Earn every time you Shop
    Redeem your points: 1 Clubwest point = Re 1
    Birthday Discount: A 20% discount* that you can use for a one-time up-to-Rs.20000 shopping spree
    in your birthday month. Click here for more details
    No-question Exchanges
    • In-house Promotions
    • In-house promotion is done through
    • display media using signs and posters to attract customer to new and
    discounted products.
    • Various sales promotion incentives are provided to customer like coupons
    and next purchase discounts. No-question exchanges, redeemable points
    and free home delivery for card holders also helps in improving the
    shopping experience.
    • External Promotions
    • For the year 2014, Westside used Rs 33.68 Crores for advertisements.
    Often, there are various offers mentioned by Westside in their ads.
    Currently, Westside has no celebrity endorsement as compared to 2002,
    when they signed Yuvraj Singh as their brand ambassador.
    • High intensity marketing through social Media like Facebook.
    •

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