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One of the fastest growing industries in the world.

India has the private airlines as its key players and 75% of the
market share is owned by the private sector.

Problems that the Indian aviation industry is facing are:

J aigh rising prices of the ATF.

J The cost of labour is rising in our country.
J Shortage of skilled labour.
J Infrastructure constraints.
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|ingfisher Airline is a private airline based in

Bangalore, India.
The airline is owned by Vijay Mallya of United
Beverages Group.
|ingfisher Airlines started its operations on May 9,
2005 with a fleet of 4 Airbus A320 aircrafts.
The airline currently operates on domestic routes. The
destinations covered by |ingfisher Airlines are
Bangalore, Mumbai, Delhi, Chennai, Hyderabad,
Ahmedabad, etc
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In a short span of time |ingfisher Airline has

carved a niche for itself.
The airline offers several unique services to its
customers.
These include: personal valet at the airport to
assist in baggage handling and boarding,
accompanied with refreshments and music at the
airport, audio and video on-demand, with extra-
wide personalized screens in the aircraft and
three-course gourmet cuisineu
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|ingfisher Airlines starting operating with a brand

new fleet of 8 Airbus A320 aircraft, 3 Airbus
A319-100 aircraft and 4 ATR-72 aircraft.

It was the first airline in India to operate with all

new aircrafts. |ingfisher Airlines is also the first
Indian airline to order the Airbus A380.

UB holdings Ltd, has acquired 46% stake in the

budget airline Air Deccan
 0a  a 
urrent Scenario

Kingfisher Airlines -> 20.8%

Jet Airways -> 19 %

Indian + Air India -> 18.3%

Indigo -> 15.4 %

Spice Jet -> 12.9%

Others -> 13.6%

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Total connections to 70 cities including 7 international destinations
flying over 350 flights a day.

Over 45 million guests flown since inception

urrent Fleet size of 67 aircraft (39 Airbus and 28 ATRs¶). Market

Share of 20.8%

Recognized as one of India¶s Most Respected ompanies in 2006

and 2007 ±Business World

India¶s only 5 star airline ±by independent agency Skytrax

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jomestic operations have achieved an EBITjA profit of Rs 15 r in
the 9 months ended jec 09 vs a loss of Rs 1058 cr in the same period
last year

jomestic revenue up 17%

Guests flown increased by 5% despite 3% reduction in capacity

apacity deployed decreased by 1.06 lac seats.Guests flown

increased by 1.14 lacs

aighest ever seat factor of 80.2% achieved during jecember

2009
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Expansion Plans :

|ingfisher Airlines, India¶s only Five Star Airline rated by

Skytrax, has been granted traffic rights to operate on seven
new international routes.
The new international routes for which traffic rights have been
granted are:
1New Delhi ± London ± New Delhi
2New Delhi ± Hong |ong ± New Delhi
3New Delhi ± Bangkok ± New Delhi
4New Delhi ± Dubai ± New Delhi
5Mumbai ± Colombo- Mumbai
6Mumbai ± Bangkok- Mumbai
7Mumbai ± Dubai ± Mumbai
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Expansion Plans :

|ingfisher Airlines will soon be commencing flights from New

Delhi to London Heathrow along with six other new
international routes. The launch of these new flights will further
enhance the international route network of |ingfisher Airlines.
The addition of these new services will mean that we will now
be able to further leverage the unparalleled domestic route
network of |ingfisher Airlines to maximize yields. With their
unique domain expertise in aviation in general and in network
planning in particular, Seabury, |ingfisher Airlines¶ globally
renowned advisors will ensure excellent connectivity for all
these new services
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Expansion Plans :
Kingfisher Airlines Fleet
Passengers
Aircraft In Service Orders Opti ns N tes
(Kingfisher First/Kingfisher Class)
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Total Operating Revenues of Rs 3776 r (-9% over YTj FY 09)

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EBITjAR profit of Rs 485 rvs. loss of Rs 442 r for YTj FY 09

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EBITjA loss of Rs. 355rvs. loss of Rs. 1342 r in YTj FY09

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Revenue passengers carried 8.22 Mn vs. 8.11 Mn

(up 1.4% over YTj FY09)
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ompany P&L
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Projected P& L for next 5 years
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KFA: jebt Profile

  
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Key Initiatives planned to further enhance performance

Further Initiatives to generate higher revenues & improve consumer

connect

New frequent flyer program launched with unique features like non-air
rewards, family club etc.

New Internet booking engine driving greater consumer traffic towards

online bookings

Incremental passenger connections generated through launch of

µOne Stop onnect¶campaign
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Key Initiatives planned to further enhance performance

Stringent actions planned and undertaken to keep costs under control

Reduced lease costs by >25% (over Q3 FY09) through redelivery of
non-operational aircrafts
Reduced personnel costs by >20% (over Q3 FY09) through replacing
high cost expects
Planned to reduce Engineering costs by 10-15% by induction of new
key vendor
Successfully implemented µFuel Monitoring System¶ for targeted
reduction in fuel consumption
Exercised stringent controls across over heads to reduce costs
e.g. Optimize office & warehouse spaces across all locations,
planned reduction of communication costs etc.
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. / 0#

STRENGTaS
Strong brand value and reputation in the minds of customers.
Quality of the service.
Route rationalization.
First airline to have a new fleet of airbuses.
Quality and continuous innovation.

WEAKNESSES
Still a not in profit organization.
High ticket pricing.
Facing a tough competition from competitors.
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. / 0#

OPPORTUNITIES
The expanding tourism industry.
The non penetrated domestic market.
International market.
Untapped air cargo market.

TaREATS
Competitors
Infrastructure issues.
Fuel price hike.
Economic slowdown.
Thank You
Any Questions??
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