Scribd Logo
Upload

Welcome to Scribd!

  • 37 views

    Presentation On Sales Promotion

    Uploaded by

    Sonika Sharma
    The document is a presentation on sales promotion submitted by Deepika to Dr. Arati Chahal. It discusses the definition of sales promotion as actions to enhance sales or trial of a product through incentives. It compares sales promotion and advertising, noting that sales promotion offers direct value or incentives to customers over short time periods to increase sales. The presentation outlines the types, importance, tips, and disadvantages of sales promotion.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Presentation On Sales Promotion

    Uploaded by

    Sonika Sharma
    37 views9 pages
    The document is a presentation on sales promotion submitted by Deepika to Dr. Arati Chahal. It discusses the definition of sales promotion as actions to enhance sales or trial of a product through incentives. It compares sales promotion and advertising, noting that sales promotion offers direct value or incentives to customers over short time periods to increase sales. The presentation outlines the types, importance, tips, and disadvantages of sales promotion.

    Original Title

    11.pptx

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document is a presentation on sales promotion submitted by Deepika to Dr. Arati Chahal. It discusses the definition of sales promotion as actions to enhance sales or trial of a product through incentives. It compares sales promotion and advertising, noting that sales promotion offers direct value or incentives to customers over short time periods to increase sales. The presentation outlines the types, importance, tips, and disadvantages of sales promotion.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    37 views9 pages

    Presentation On Sales Promotion

    Uploaded by

    Sonika Sharma
    The document is a presentation on sales promotion submitted by Deepika to Dr. Arati Chahal. It discusses the definition of sales promotion as actions to enhance sales or trial of a product through incentives. It compares sales promotion and advertising, noting that sales promotion offers direct value or incentives to customers over short time periods to increase sales. The presentation outlines the types, importance, tips, and disadvantages of sales promotion.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    PRESENTATION

    ON SALES
    PROMOTION

    SUBMITTED TO:- SUBMITTED BY:-

    DR. AARTI CHAHAL DEEPIKA


    (Ass. Prof. OF ROLL NO.:-116
    IMSAR) M.B.A. 2.4(G)
    SALES PROMOTION

    Sales promotion is a tool of promotion mix consisting to


    promote a product or service through incentives or activities
    such as offers, discounts, coupons, gifts sweepstakes ,
    contests, prizes and free samples. Sales promotion is very
    important component of the marketing especially the
    promotion mix.Thus it can be said that any action focused
    towards enhancing sales as well as usage or trial of a product
    or services,is called ‘SALES PROMOTION”.
    DIFFERENCE BETWEEN ADVERTISEMENT & SALES PROMOTION

    BASIS OF SALES PROMOTION


    ADVERTISEMENT
    DIFFERENCE
    The approach of sales
    There is no direct contact
    1. APPORACH promotion may be personal as
    between the sender and
    well as impersonal.
    receiver
    2. OBJECTIVE Promotion an increase in sales,
    It is focused towards
    through adding values in the
    informing, & reminding target
    product and services.
    customer about the offerings
    of an organisation.
    Sales promotion schemes or
    It is beneficial in both short-
    3.TIME PERIOD plan are generated for a
    run & long-run.
    specific time-period or for
    short-run only.
    It is not the objective of
    4. VALUE It is not possible without
    advertising to add value to the
    offering extre value or any
    product
    incentive to customers.
    7. To develop 1. To attract
    purchase new
    habits among customers 2. To
    customers introduce
    new
    product

    6. To
    stimulate 3. To
    maximum induce
    sales present
    customers
    to buy
    more
    5. To 4. To help
    increase the firm
    sales in off remain
    season competitive
    TYPES OF SALES PROMOTION

    CONSUMER DEALER SALES FORCE


    PROMOTION PROMOTION PROMOTION

    SAMPLING BUYING BONUS TO


    DICOUNT SALES FORCE
    COUPONS
    FREE GOODS CONTEST
    MONEY
    REFUND
    BUY BACK
    ALLOWANCE SALES
    CONTEST MEETING
    CONFERENCE
    DEALER-
    PRICE OFF LISTED
    PROMOTION
    IMPORTANCE OF SALES PROMOTION

    Getting new
    Helps in
    customer
    managing
    for existing
    budget
    product

    Information
    Stimulating of latest
    middleman products
    Facing the
    competition
    TIPS ON USING SALES PROMOTION

    Make sure the sales generated will be higher


    than investment

    Clearly defines the conditions

    Set a time duration

    Biding time
    Search loyalty customer
    DISADVANTAGES OF
    SALES PROMOTION

    3. Short-
    1. Increased
    term
    price
    orientatio
    sensitivity
    n
    2. Quality
    image
    may
    become
    tarnished

    You might also like