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Business Communication

Business communication is the process by which people within a business interact and exchange messages. There are two types of business communication: verbal and non-verbal. The goals of business communication are understanding, response, favorable relationships, and organizational goodwill. Effective business communication helps with planning, coordination, motivation, decision-making, conveying messages, performance evaluation, creating image, publicizing, and controlling.

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Gurpreet Singh Dhindsa
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16 views8 pages

Business Communication

Business communication is the process by which people within a business interact and exchange messages. There are two types of business communication: verbal and non-verbal. The goals of business communication are understanding, response, favorable relationships, and organizational goodwill. Effective business communication helps with planning, coordination, motivation, decision-making, conveying messages, performance evaluation, creating image, publicizing, and controlling.

Uploaded by

Gurpreet Singh Dhindsa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Business Communication

What is Business Communication?


• Business communication is the process by which
people within the business environment interact
through the use of messages.

• Business communication are of two types:


▫ Verbal
▫ Non-verbal
Goals of Business Communication
• Four basic goals:
▫ Understanding of the receiver
▫ Response of the receiver
▫ Favorable relationship
▫ Organizational goodwill
Types of Business Communication
Formal communication Informal communication

• Is planned by organization • Is not planned by organization

• Flows in all Directions • Flows in all Directions

• Is essential for the effective • Develops and maintains

operation of the business positive human relationships


Communication Process

Barrier Barrier

Sender Encoding Message Decoding Receiver

Feedback
Functions of Business Communication
• Helping in Planning
• Managing Co-ordination and Co-operation
• Initialing Inspiration
• Motivating
• Helping in Decision Making
• Conveying Message
• Performance Evaluation
• Creating Image
• Publicizing Goods and Services
• Controlling
Role of Business Communication
• Strengthen a mutual sense of commitment
• Helps to bridge the gap between people who
have misunderstanding
• Plays a critical role in all phases of interpersonal
relations
• Holds an organization together

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