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Tiên - Application of RFID in Amazon Go

Amazon Go uses just walk out technology that combines computer vision, sensor fusion and passive RFID tags to allow customers to shop without waiting in line. Customers scan their app at the store entrance. Weight sensors and RFID tags detect when items are taken from or returned to shelves and keep track of the virtual cart. Cameras provide multiple perspectives to accurately identify items. Payment is automatically deducted from the customer's Amazon account after they leave. Amazon hopes this technology will revolutionize the grocery retail industry.

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127 views8 pages

Tiên - Application of RFID in Amazon Go

Amazon Go uses just walk out technology that combines computer vision, sensor fusion and passive RFID tags to allow customers to shop without waiting in line. Customers scan their app at the store entrance. Weight sensors and RFID tags detect when items are taken from or returned to shelves and keep track of the virtual cart. Cameras provide multiple perspectives to accurately identify items. Payment is automatically deducted from the customer's Amazon account after they leave. Amazon hopes this technology will revolutionize the grocery retail industry.

Uploaded by

Tiên Lê
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Application of RFID in

Amazon Go
1. Amazon Go and “ Just Walk Out Technology ”

“Amazon Go is a new kind of store with no checkout required. We created


the world’s most advanced shopping technology so you never have to wait
in line. With our Just Walk Out Shopping experience, simply use the
Amazon Go app to enter the store, take the products you want, and go! No
lines, no checkout. (No, seriously.)”
How does it work?

To get started with Amazon Go, you need an Amazon account, a supported smartphone and the
free Amazon Go app. As you pass through the gleaming turnstile at the door, you scan your
personalized barcode from the app
How does it work?

Just Walk Out Technology automatically detects when


products are taken from or stored back to the shelves
and keeps track of them in a virtual cart. Weight
sensors on each shelf know when you've removed
something, and when you've changed your mind and
put it back. While you’re carried out buying, you could
just go away from the shop. Rapidly after, Amazon will
deduct money from customers Amazon account and
send customer a receipt.
How does it work?
Each camera is in a fixed location, allowing them to each have their own perspective of the image being
processor. When these perspectives are stitched together, this will result in a more detailed, accurate
image.
However, Amazon knows that they cannot rely solely on cameras to accurately determine what item is
picked up off the shelf and if the customer put the item back. The cameras are in fixed location in the
sore, there maybe a case where the cameras could potentially have a blindspot. So alongside with
cameras, Amazon will use RFID tags and readers to determine when an item moves.
How does it work?

There are RFID readers in the Amazon Go store and based


on where the RFID tags are in relation to the readers, the
store will know if the customer moved an item on the shelf
and if the customer is leaving the store with the item.

RFID Tags store data similarly to barcodes; however, the


tags do not need to be near or insight of the reader for the
reader to scan the item. This will allow to the store to work
autonomously, where the only staff members will be
maintainers.
What will Amazon Go achieve in the future?

Through the application of sensor fusion and passive RFID tags, Amazon is hoping to revolutionize the
grocery retail industry through introduction of Amazon Go. While retailers have looked to speed up
checkout by using self-checkout lanes in the past, no retailer has gone as far as Amazon, creating what
they label as “Just Walk Out” technology

Upon the launch of Amazon Go, customers will have the option to choose a much more efficient
grocery shopping experience, by simply entering the store, grabbing their items, and leaving. They no
longer have to worry about scanning each individual item at the checkout; their cart will already be
tracked digitally through the use of RFID technology
What will Amazon Go achieve in the future?

• No doubt, Amazon Go is the shopping experience of the future, as


well as one of the first major examples of automation decreasing the
demand for human works for basic occupations, such as cashiering.
Arguably, Amazon Go will not only shake up the grocery retail
industry, but has the potential to change the entire general retail
industry, and likely the economy, by setting new standards for
customer experiences.

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