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BC Live Project Report

Accenture uses various top-down communication channels including face-to-face meetings, video/audio conferencing, emails, and written letters. The most effective channels are face-to-face meetings like annual meetings and townhalls. When leaders are unavailable, video conferencing is used for daily meetings and status updates. Informal communication occurs through internal social networks and various portals are used for performance reviews and employee processes. Formal written communication includes memos, letters, and agendas to document important information. Emails are also heavily relied on for daily tasks, announcements, and changes to policies or schedules.

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Rishabh Singh
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419 views13 pages

BC Live Project Report

Accenture uses various top-down communication channels including face-to-face meetings, video/audio conferencing, emails, and written letters. The most effective channels are face-to-face meetings like annual meetings and townhalls. When leaders are unavailable, video conferencing is used for daily meetings and status updates. Informal communication occurs through internal social networks and various portals are used for performance reviews and employee processes. Formal written communication includes memos, letters, and agendas to document important information. Emails are also heavily relied on for daily tasks, announcements, and changes to policies or schedules.

Uploaded by

Rishabh Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Top Down

communication
channels
Introduction
• Accenture is a global management consulting and professional services firm that provides strategy,
consulting, digital, technology and operations services.
• A Fortune Global 500 company, it has been incorporated in Dublin, Ireland, since 1 September 2009
• Started as the business and technology consulting division of accounting firm Arthur Anderson.

• Accenture has six divisions - Accenture Strategy, Accenture Consulting, Accenture Digital, Accenture
Federal Services, Accenture Technology and Accenture Operations
• In 2017, the company reported net revenues of $34.9 billion, with more than 425,000
employees serving clients in more than 200 cities in 120 countries.

• Launched a campaign of results-based ads with a slogan “ High On Performance . Delivered”


• Sponsorship deal with Tiger Woods in 2005 using the service mark “ Go on, be a tiger”
Importance of business
communication in Accenture
Information Motive
Providing Directions
Image Building
Employee Orientation
Teaching
Integration
Instruction
Types of Communication Channels

Formal Communication Informal Communication Unofficial Communication


• Wheel Network • Quality circles • Social gatherings
• Chain Network • Team work
• Circle Network • Training programs
• Free Flow Network
Face to Face
Portals
meetings

Video/Audio
Emails
Conferencing

Written
Letters

Top Down Communication


Channels at Accenture
• Annual meetings of shareholder

• Moderation meetings

Face to Face • Town halls meetings


Meetings
• Brown Bag sessions

• Magic Cabinet Gatherings


Performance Achievement Tool (PAT)

• Designed for performance


review
• Self Input
• Feedback from Supervisor
• Growth Action
Accenture Service Tool (AST)

• Designed for exit request status


• Initiate by Employee
• Approval by Supervisor
Skype for Business Meetings
• Daily check point list
• Knowledge transfer sessions
• Project planning sessions

Video/Audio
Conferencing
Polycom Meetings
• Daily scum meetings
• Status discussion call
Written Letters
• Resignation • Relieving Letter
Acceptance Letter
The relieving letter should be issued the
Writing a formal resignation
same day the employee is going to leave
acceptance letter back is one of the
the company. If the company does not
practices followed by Accenture
issue the relieving letter it means that
because It’s always best to have a
his/her resignation is not accepted and is
paper trail for the file in case a
still an employee of that company until
discrepancy comes up later. This way
the company issues the relieving letter.
everyone has confirmation of the
This is an external form of communication
employee’s resignation and it is yet one
at Accenture sent by Lead Personnel
more piece of paper for the file. Having
Administration Manager to an Employee
a witness on hand when the letter is
delivered is also a good practice, again
in case of discrepancy later.
Emails
Daily task mails

Meeting invites and agenda of the meeting

Communication regarding fire drills

Communication for the holidays

Internal Job posting information

Mass communication from CEO

Newsletters
• Most effective channel of communication is face to face
communication which includes annual general meetings,
feedback meetings, townhall meeting and brown bag
sessions.
• When the top authority is not available face to face it uses
the video/audio conferencing medium like skype for business
meetings and polycom for daily scrum meetings and status
discussions calls.
• Accenture also uses internal social networking site PEOPLE for
informal communication and different portals like PAT and
Conclusion AST for performance feedback, entry and exit process and
status request.
• Written form of communication like memo, agenda, relieving
letters, registration acceptance letter and offer letter which is
a proof that communication took place.
• As in the modern era of digitalization emails are the most
preferred mode of communication Accenture uses email for
daily task report, emails for fire drills, email for a holiday or
change in the working pattern or scenario.
Thank you

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