This document summarizes a marketing report for Dawn Foods, a Pakistani bread and frozen foods producer. It discusses Dawn Foods' products, market share, strengths, weaknesses, opportunities, threats, competitors, and recommendations. The document analyzes Dawn Foods' bread and chicken businesses, SWOT analysis, missing links in rural and urban markets, improving channel margins and promotions, potential brand and product extensions, and competitor analysis. It aims to identify ways for Dawn Foods to expand its market reach and better compete within the food industry.
This document summarizes a marketing report for Dawn Foods, a Pakistani bread and frozen foods producer. It discusses Dawn Foods' products, market share, strengths, weaknesses, opportunities, threats, competitors, and recommendations. The document analyzes Dawn Foods' bread and chicken businesses, SWOT analysis, missing links in rural and urban markets, improving channel margins and promotions, potential brand and product extensions, and competitor analysis. It aims to identify ways for Dawn Foods to expand its market reach and better compete within the food industry.
This document summarizes a marketing report for Dawn Foods, a Pakistani bread and frozen foods producer. It discusses Dawn Foods' products, market share, strengths, weaknesses, opportunities, threats, competitors, and recommendations. The document analyzes Dawn Foods' bread and chicken businesses, SWOT analysis, missing links in rural and urban markets, improving channel margins and promotions, potential brand and product extensions, and competitor analysis. It aims to identify ways for Dawn Foods to expand its market reach and better compete within the food industry.
This document summarizes a marketing report for Dawn Foods, a Pakistani bread and frozen foods producer. It discusses Dawn Foods' products, market share, strengths, weaknesses, opportunities, threats, competitors, and recommendations. The document analyzes Dawn Foods' bread and chicken businesses, SWOT analysis, missing links in rural and urban markets, improving channel margins and promotions, potential brand and product extensions, and competitor analysis. It aims to identify ways for Dawn Foods to expand its market reach and better compete within the food industry.
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DAWN FOODS
Marketing Management GROUP MEMBERS • Umar Khalid-008
• Bashart Sultan-190
• Sajjad hussain-041
• Gulfam Ashraf-181
• Abdul Rahman-017 SBU Bread • Chicken • They produce their own wheat. • Their supplier is Big Bird and Menu. • 35% market share of all bread products. • 2nd in the list after K&N’s in the urban market. • 25 years in baking business. • 10 years in frozen foods. SWOT ANALYSIS Strengths Opportunities • Holding 35% shares of bread in • Innovation in product Pakistan • Product quality • Largest distribution network • To create the awareness • Advance product unit • To increase the skilled labor • Vast range of products. • Use motivational techniques SWOT ANALYSIS Weakness Threat • Lacking in media. • More manual work • No proper research laboratories • Discount offered by competitors • Large product range but lacking • Lack of implementation of quality of proper planning standards • New entrants can divert focus THE MISSING LINK Market Survey of rural area Market survey of urban area • Lack of distributors • No specific outlets • Lack of awareness • Refrigerators are kept at the marts. • Not much benefit to retailers. THE MISSING LINK Channel Margin Promotions • Backward integration to increase • Billboards profit. • Eatery stalls • Controlled prices, loyalty with customers. • CSR COMPETITORS Strength Weakness • Easily availability of all products • Expensive food • K&N’s recognized as brand. • Targeting mostly upper class • Strong supply chain • Lack of presence in rural areas. • Self production plants THE MISSING LINK Brand extension Product line extension • Open outlets specifically frozen • Frozen pizza and dough food. • Frozen cakes and deserts • Open restaurants like McDonalds • Croissant and Fruit bread THE END
