Scribd Logo
Upload

Welcome to Scribd!

  • 638 views

    Britannia Final

    Uploaded by

    PARTH Saxena
    This document provides an overview of Britannia Industries Limited, a leading Indian food company. It outlines the company's history, leadership, locations, products, vision to dominate the Indian food market, and marketing strategies. The document also examines Britannia's competitors and performs a SWOT analysis, identifying strengths in brand acceptance, product quality, and experienced employees, as well as weaknesses in costs, investment needs, and lack of employee housing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Britannia Final

    Uploaded by

    PARTH Saxena
    638 views26 pages
    This document provides an overview of Britannia Industries Limited, a leading Indian food company. It outlines the company's history, leadership, locations, products, vision to dominate the Indian food market, and marketing strategies. The document also examines Britannia's competitors and performs a SWOT analysis, identifying strengths in brand acceptance, product quality, and experienced employees, as well as weaknesses in costs, investment needs, and lack of employee housing.

    Original Description:

    powerpoint presentation on britannia indus..

    Original Title

    Britannia Final Ppt

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides an overview of Britannia Industries Limited, a leading Indian food company. It outlines the company's history, leadership, locations, products, vision to dominate the Indian food market, and marketing strategies. The document also examines Britannia's competitors and performs a SWOT analysis, identifying strengths in brand acceptance, product quality, and experienced employees, as well as weaknesses in costs, investment needs, and lack of employee housing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    638 views26 pages

    Britannia Final

    Uploaded by

    PARTH Saxena
    This document provides an overview of Britannia Industries Limited, a leading Indian food company. It outlines the company's history, leadership, locations, products, vision to dominate the Indian food market, and marketing strategies. The document also examines Britannia's competitors and performs a SWOT analysis, identifying strengths in brand acceptance, product quality, and experienced employees, as well as weaknesses in costs, investment needs, and lack of employee housing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 26

    INGREDIENTS …

    • Introduction Of Britannia Industry Limited


    • Milestones of the Company
    • Important Person’s
    • Company’s Background
    • Logo
    • Plant Location
    • Products
    • Punch Lines
    • Vision
    • Mission
    • Objective
    • Goals
    • Strategies
    • Marketing Communication Mix
    • Competitors
    • SWOT
    BRITANNIA IS ONE OF INDIA'S
    BIGGEST FOOD BRAND
    Important Persons Of Company

    Chairman : Managing Director


    Mr. Nusli Wadia Ms. Vinita Bali
    Company’s BaCkground
    Plant Location

    Kolkata Delhi

    Mumbai Chennai
    Logo

    • Red colour denotes Energy and


    Vitality

    • White colour denotes Purity

    • Green colour stands for


    Nutrition and Freshness
    Products
    Products
    Products
    Products Cont…
    Punch lines

    Products Punch lines


    50-50 “Very Very Tasty Tasty”

    Good Day “Ho gaya re Good-Day”

    Little Hearts “Direct Dil se”

    Marie Gold “Tea Time biscuit”

    Tiger “Eat Healthy Think better”

    Treat “Lovable devils”


    Key Steps Towards Strategic
    Planning
    Vision

    ♥ To dominate the food and beverage


    market in India with a distinctive range
    of “Tasty Yet Healthy” Britannia
    brands.

    ♥ Every third person, in India, should be


    a Britannia consumer.
    Mission
    Mission

    ♥ To dominate the food and beverage market


    in India

    To beof
    ♥ To be one one of the
    the bestbiscuit
    best biscuit company.
    company
    OBJECTIVE

    Short Term Long Term

    ♥ To improve image to ♥ To be the lowest-cost


    shareholders producer in the market

    ♥ To improve internal ♥ To become largest


    processes and controls volume player in the
    bakery industry
    Goal

    ♥ To improve profitability

    ♥ To provide better customer service

    ♥ To reduce carbon emissions


    Marketing Strategies

    ♥A strong quality of the product and customer satisfaction

    ♥A growing relationship with customer and customer


    retention

    ♥Focus on competitor’s activity

    ♥A growing emphasis on global thinking and local


    marketing planning
    Marketing Mix- 4p’s of
    Britannia

    PRODUCT

    PRICE

    PLACE

    PROMOTION
    Competitors Of Britannia
    THREATS

    ♥ Competition may increase

    ♥ They can shift from maturity stage to decline


    stage

    ♥ It is possible that they will have to face switching


    cost
    OPPORTUNITIES

    ♥ Generate employment opportunity

    ♥ Provide competition to foreign companies

    ♥ Improve living standard


    WEAKNESSES

    ♥ Increases the cost of food product

    ♥ Industry and technology requires high investment

    ♥ Company is using manpower on large scale so,


    expenses are high

    ♥ No separate colony for employees so, they have to


    travel a lot on daily basis
    Strengths

    ♥ Widely accepted in all Generations

    ♥ Provide good Instant Remedy for hunger in the form


    of readymade food
    ♥ Preserves the non seasonal food and makes it
    available all throughout the year
    ♥ There is no labour union in this organization
    ♥ Using manpower on large scale
    ♥ Company has much experienced, qualified and
    competent employees in each department
    • SOURCES

    •WIKIPEDIA
    •BRITANNIA.CO.IN
    •BOOKS

    You might also like