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Past, Present and Future of Ecommerce and Emarketing

The document discusses the past, present, and future of e-commerce and e-marketing. It describes how technologies have evolved from traditional marketing to digital marketing. Over time, new communication technologies like radio, television, and the internet have reached mass adoption more quickly. Today, information and communication technologies (ICT) allow for capturing, processing, storing, transmitting, and managing various types of information. ICT has impacted industries and businesses by changing products/services, production, and markets. It also affects competitive forces and supports different strategies. Looking ahead, digitalization continues to transform traditional products, services, and roles of technologies.

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Joana Banag
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50 views19 pages

Past, Present and Future of Ecommerce and Emarketing

The document discusses the past, present, and future of e-commerce and e-marketing. It describes how technologies have evolved from traditional marketing to digital marketing. Over time, new communication technologies like radio, television, and the internet have reached mass adoption more quickly. Today, information and communication technologies (ICT) allow for capturing, processing, storing, transmitting, and managing various types of information. ICT has impacted industries and businesses by changing products/services, production, and markets. It also affects competitive forces and supports different strategies. Looking ahead, digitalization continues to transform traditional products, services, and roles of technologies.

Uploaded by

Joana Banag
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Past, Present and Future of

eCommerce and eMarketing


Trends and Differences of Traditional Business/Marketing and
eMarketing and eCommerce
The Trend
Old vs. New
Past, Present and Future of
eCommerce and eMarketing
Evolution of Digital Economy
The Changing Landscape of the World

 Technologies have played a vital role in developing the


utilization of human capacity to use its talent and skills to
contribute in developing its environment.

 The rapid growth and massive developments in the areas


of computers and convergence with telecommunications
technologies have brought forth what is now known as
the digital economy and the so-called information age.
Entry of Various Technology
Elapsed time for some well-known mass communication technologies to
reach 50M user

Technology First Use 50M users ElapsedYears


Radio 1922 1963 41

Broadcast TV 1950 1963 13

Cable TV (Launched of HBO) 1976 1986 10

Commercial Internet 1994 1999 5

 Based on Morgan Stanley Dean Witter. The Global Internet Primer, Volume 1, June
2000, p.12
Past, Present and Future of
eCommerce and eMarketing
Information and Communication Technology
Basic Functions of ICT
 Capture Function
- devices like scanner and camera thus allowing storage of
vital data and information for future use.

 Processing Function
- processing data, converting, analyzing, and synthesizing
all forms of data or information.

 Generation Function
- organization of data and information to a useful form,
whether as numbers, text, sound, or visual image.
Basic Functions of ICT
 Storage and Retrieval Function
- keep data and information for later use.
- stored data and information are placed on a storage
medium that the computer can read when it needs to.

 Transmission Function
- allows sending data and information from one location
to another.
Benefits of ICT
 Speed
 Consistency
 Precision
 Reliability

Types of Information
 Data – raw facts, figures, and details
 Text – written information
 Image – visual form
 Sound – spoken information
The Computer System
 Hardware – heart and soul of a computer system
 People – human aspect
 Programs – software or instructions
 Procedures – rules policies and protocols
 Information – various form or types of info

The PH ICT Infrastructure [Lallana, et al (2002)]


 Telephone
 Cable
 Satellite
 Broadcasting
 Print Media
Capabilities of ICT
According to Schultheis and Summer (1998), the capabilities
of ICT are categorized into 8 areas:
 Transactional – process routine transactions
 Geographical – transfer with rapidity and ease
 Analytical – bring complex analytical methods
 Informational – bring vast amounts of detailed info
 Sequential – allowing multiple tasks
 Knowledge Management – capture and dissemination
 Tracking – allows easy monitoring
 Disintermediation – connect with no intermediaries
Concept of Convergence
 Convergence
– essentially means the integration of computers and
telecommunication technologies.
– also taken to mean multimedia (digital convergence)
Impact of ICT in Industry and Business
Industry Level Information technology changes an industry’s
- Product and service
- Production economics
- Markets
Firm Level Information technology affects key competitive forces
- Buyers
- Substitute products
- Suppliers
- New entrants
- Rivals
Strategy Level Information technology supports a firm’s strategy
- Low-cost leadership
- Product differentiation
- Market specialization

 The three-level effect of information technology


 Source: Schultheis and Summer (2003) p.62
Digitalization of Products and Services
 Microchip Technology
 Digital Products (Downloads and Uploads)
Changing Role of TV
 Clear
 Fast
 Real-Time Global

Changing Role of Telephones


 Prepaid and Texts
 Mobile Commerce or mCommerce
Evolution of Customer Value
Evolution of Customer Value
FINISH

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